Jun 2022 – Apr 2023 · 10 mos · London / Milan

Sep 2020 – Jul 2022 · 1 yr 10 mos

Jul 2019 – Aug 2020 · 1 yr 1 mo

Oct 2015 – Jul 2019 · 3 yrs 9 mos

• Image Events and Special Projects
• Business/Corporate Events
• Retail Theatre
• I am in charge of a broad range of events, from opening new departments or pop-up stores, to launching a new brand. My role is to ensure that events are both strategic and organic, I manage event specific profit and loss, budgets, licensing, scheduling and resourcing so that they align with Harrods standards and objectives.
• I lead and manage my team in order to develop our existing portfolio of events.
• We are a creative and proactive team who work together to generate future topics, launch new events and to identify new marketing routes.
• To ensure effective marketing of events, me and my team lease with all departments across the business, including PR, Marketing and Corporate Communications.

Mar 2015 – Oct 2015 · 7 mos

Sep 2011 – Mar 2015 · 3 yrs 6 mos

• Special Events:
• 27/01/2015 Paris Haute Couture - Giorgio Armani Prive'
• 18/12/2014 NOBU Sake Ceremony
• 29/10/2014 Emporio Armani Sounds Beijing
• 09/10/2014 Emporio Armani Sounds Tokyo
• 19/09/2014 NOBU reopening event
• 17/09/2014 Emporio Armani Sounds Barcellona
• 08/07/2014 Paris Haute Couture - Giorgio Armani Prive'
• 11/06/2014 Emporio Armani Sounds Paris
• 21/01/2014 One Night Only Paris
• 12/01/2014 Swiss Made Collection - EA&Fossil launch
• 24/10/2013 One Night Only New York
• 09/09/2013 EA Opening Event - Marseille
• 02/07/2013 Paris Haute Couture - Giorgio Armani Privè
• 05/06/2013 One Night Only Roma
• 18/04/2013 EA Opening Event - Tokyo Aoyama
• 13/03/2013 GA Canton Road New Opening event & Eccentrico Exhibition at Sky100 Hong Kong
• 23/02/2013 Luxottica Event - Launch of the new GA collection
• 22/01/2013 Avenue Montaigne GA Opening event
• 22/01/2013 Paris Haute Couture - Giorgio Armani Privè
• 29/11/2012 Armani Ginza Tower 5th Anniversary - Tokyo
• 08/11/2012 Vienna GA New Opening event
• 23/09/2012 Exibition "Eccentrico"
• 03/07/2012 Paris Haute Couture - Giorgio Armani Privè
• 31/05/2012 One Night Only in Beijing
• 24/02/2012 Press Preview Accesories Milano
• 14/02/2012 Exclusive Sketches of Celebrities Wearing Giorgio Armani - GA Berlin Opening
• 10/11/2011 Armani Hotel Milano - Opening Event
• Casting/support: Giorgio Armani Privè, Giorgio Armani and Emporio Armani Woman fashion show
• Press presentations
• Retail events: Cocktails, Trunk shows, Informal modeling events to promote Giorgio Armani collections (Italy and abroad Countries)

Nov 2010 – Oct 2011 · 11 mos · London, United Kingdom

• Sagitter One is a business consultancy specialising in providing innovative solutions to the hospitality industry and events management.
• Using our in-depth knowledge, our team of experts always provide the best solution to maximise our clients’ success.
• Passion, expertise and professionalism
• are our stand-out qualities.
• Our work ethic is simple; we LISTEN
• in order to fully comprehend and deliver solutions to all your needs, together developing a winning strategy.
• Activities: Creation of PR & Marketing plans, Social Networks, Events Organization, Press Office activities.

May 2009 – Aug 2010 · 1 yr 3 mos

• I managed PR for assigned abroad countries: media relations (press office, press day, press events, media buying). I was also involved in the creation of PR material and catalogues (leafleats, look book), organization of events (fashion show and in store events), models casting. During this experience I had the opportunity to travel a lot meeting new cultures and new communication needs. I learnt both to be well organized and to managed the high budget. I am a passionate and dynamic person, I love team working and I am able to gain my goals also individually.
• Organization of all press activities for assigned abroad countries (press day, events, presentations, external collaborations, media plan, campaigns, catalogues, look books, contracts with agencies and suppliers);
• Organization of few events ( new opening, fashion show, Cosmopolitan bikini show Hungary...)
• Relationship with various suppliers and PR international agencies (Austria, Hungary, Turky...)
• Relationship with media agencies

Sep 2008 – May 2009 · 8 mos

• Media Relation & Communication: press office, events organization.
• Clients: WIRED magazine (Conde’ Nast Edition: Italian launch), Beiersdorf, Syngenta, Fondazione Cologni dei Mestieri d’Arte.

Feb 2008 – May 2008 · 3 mos · New York

• PR activities such are events organization, clients' relationship managing and creation, maintenance,
• repositioning of some clients' image.

May 2007 – Aug 2007 · 3 mos

• Events organization, sponsors' relationship, creation of reports. I followed the Marketing Manager in his meetings with clients and sponsors.