Apr 2021 – Aug 2022 · 1 yr 4 mos

• Leading the P&L for 10+ key accounts with a focus on emerging chains. In my current role, I lead the onboarding, negotiations, pricing and promotion strategy and business growth of GCPL brands on these accounts.

Dec 2018 – Mar 2021 · 2 yrs 3 mos

• 1. Led the L&D agenda for remote sales force of 3000+ people through digitisation of training
• 2. Helped expand urban retail coverage by 20% in 2020-21 with addition of more than 80K outlets
• 3. Designed and managed salesman rewards program at pan India level
• 4. Led the designing and implementation of new outlet verification and improved retailer accuracy with over 85% phone numbers collected.
• 5. Enabled KYC of distributor sales force. Reduced errors in payment to 0.05%

Apr 2018 – Nov 2018 · 7 mos

Jul 2016 – Mar 2018 · 1 yr 8 mos

• 1. Sales & Distribution Management – Responsible for planning and strategizing for overall value delivery and increasing market share
• 2. Customer Management – Responsible for building a robust network of high performing distributors and influencing market efficiency
• 3. People Management – Handling a team of 6 Sales Executives, 31 distributors & 100 salesmen covering both urban and rural territories

Jul 2015 – Jul 2016 · 1 yr

• 1. Worked on launch of new SKU under the Affordables category – Size of prize , sales plan, financials and artwork
• 2. Margin improvement project – Coordinated with multiple stakeholders to undertake production trial and pilot testing
• 3. Trade marketing - Focused market activation to increase penetration and consumer off-takes through scheme and trade support

Jun 2010 – Aug 2012 · 2 yrs 2 mos · Mumbai Metropolitan Region

• 1. Market research – Worked with the A/c Editors to find new book ideas, feasibility and size of prize
• 2. Analysed historical sales and use pattern recognition to make recommendations for future strategy