Jul 2021 – Aug 2022 · 1 yr 1 mo · New York, United States

• ► Directed day-to-day activities and processes for field marketing operations, including ensuring effective business management, coordinating sales staff, managing franchises, providing sales support, and creating field marketing plans.
• ► Led field marketing department of 300 team members responsible for coordinating the design, production, and writing of marketing materials, including developing engaging, consumer-focused content strategies supporting master brand categories for GarnierUSA.
• ► Managed social media presence through delivering consistent, persuasive tone of voice and persona across all Garnier social platforms, including Instagram, TikTok, Facebook, and YouTube to promote brand awareness and drive sales.
• ► Worked team to prepare and implement marketing assets for posting, cropping, color correcting, and retouching for all Garnier social platform, e-commerce, and digital/CRM sites.
• ► Collaborated with cross-functional teams and influencer marketing to develop creative content supporting the Garnier brand in social the space through creating Created engaging copy for social media posts focused on presenting the brand to targeted audiences.
• ► Partnered with Brand Comms team on strategic planning for marketing campaigns, seasonal/evergreen social strategies, and leading initiatives to develop the monthly social editorial calendar; review/present competitor analysis to Brand Comms team to enhance strategy.
• ► Oversee data reporting based on key performance indicators (KPI) metrics, including constantly changing social metrics and liaise with CMO/CMI to evolve ROI tracking strategically and continuously.

Jan 2021 – Jan 2022 · 1 yr · Melville, New York, United States

• ► Sits on Committee on Diversity and Inclusion.
• ► Arranges meetings between underrepresented groups and chamber of commerce.
• ► Co-sponsors events with organizations that also serve the needs of underrepresented groups in the community.
• ► Organizes, supports, and communicates cultural events and activities to the Chamber.
• ► Bring the voices of underrepresented groups to the Chamber.

Jan 2021 – Jan 2022 · 1 yr · New York, New York, United States

• ► Directed day-to-day activities and processes for field marketing operations, including ensuring effective business management, coordinating sales staff, managing franchises, providing sales support, and creating field marketing plans.
• ► Led field marketing department of 300 team members responsible for coordinating the design, production, and writing of marketing materials, including developing engaging, consumer-focused content strategies supporting master brand categories for GarnierUSA.
• ► Managed social media presence through delivering consistent, persuasive tone of voice and persona across all Garnier social platforms, including Instagram, TikTok, Facebook, and YouTube to promote brand awareness and drive sales.
• ► Worked team to prepare and implement marketing assets for posting, cropping, color correcting, and retouching for all Garnier social platform, e-commerce, and digital/CRM sites.
• ► Collaborated with cross-functional teams and influencer marketing to develop creative content supporting the Garnier brand in social the space through creating Created engaging copy for social media posts focused on presenting the brand to targeted audiences.
• ► Partnered with Brand Comms team on strategic planning for marketing campaigns, seasonal/evergreen social strategies, and leading initiatives to develop the monthly social editorial calendar; review/present competitor analysis to Brand Comms team to enhance strategy.
• ► Oversee data reporting based on key performance indicators (KPI) metrics, including constantly changing social metrics and liaise with CMO/CMI to evolve ROI tracking strategically and continuously.

Apr 2020 – Aug 2022 · 2 yrs 4 mos

• ► Managed regional recruiting, hiring, and onboarding of new experiential promotion specialists procured through referrals and multiple social media platforms and coached new hires on knowledge of brand products, promotions, and industry specifics.
• ► Facilitated training for new specialists and provided uniforms, premiums, and Bacardi brand standards to ensure smooth event and promotions execution with assigned geographic area.
• ► Managed event recap/reporting utilizing BrandTrend CRM to monitor/track event execution as a percentage of target/goal.
• ► Implemented strategic prospecting activities to identify, engage, and sell promotions to new accounts through building/maintaining key relationships with local retailers, bars, and restaurants carrying brand products.
• ► Confirmed weekly activations with accounts and experiential specialists and reported insights, feedback, and key learnings to RPA and Director on a weekly/monthly basis.

Feb 2017 – Apr 2021 · 4 yrs 2 mos

• ► Ensuring specialists have uniforms, premiums, and brand knowledge for event execution.
• ► Recruiting new specialists using referrals, social media, and career websites.
• ► Spot-checking events to ensure quality execution. Building relationships with local retailers, bars, and restaurants that sell the brands.

Mar 2016 – Mar 2017 · 1 yr

• ► Representing brands to targeted customers in order to increase awareness, create a specific image, generate sales opportunities, and build customer preferences for MillerCoors and Bacardi Products.
• ► Fulfilling area lead responsibilities including but not limited to, Marketing and promoting products from the Bacardi and MillerCoors Portfolios. Training new experiential specialists.

Oct 2019 – Feb 2024 · 4 yrs 4 mos · United States · Remote

Apr 2019 – Jul 2019 · 3 mos

• ► Full-time manager responsible for all day-to-day management of all multicultural market execution for metro New York, for a high profile cognac brand.
• ► Directed/managed all multicultural market initiatives for Metro New York for a high-profile Cognac brand, including digital marketing, content marketing, e-mail marketing, and social media marketing strategy; supervised events to ensure adherence to client and agency standards.
• ► Communicated and worked closely with Beam Suntory local sales team, strategically aligned with sales team on scheduling and brand ambassador selections, and managed training/onboarding of brand ambassador team.
• ► Oversaw weekly, monthly, market data reporting processes, including managing market allocations, POS, and inventory and troubleshooting issues during activations and reporting.
• ► Responsibilities include consistent communication with Beam Suntory sales team. Align with sales team on scheduling and brand Ambassador selection. On-boarding and training brand ambassadors team.
• ► Supervising and checking events to maintain client and agency standards. Weekly, monthly, market reporting and data oversight. Manage market allocations, POS, and inventory. Troubleshoot issues during activations and reporting.

Aug 2016 – Apr 2019 · 2 yrs 8 mos

• ► Brand Ambassador responsible for event and pos for Heineken portfolio.

Aug 2018 – Dec 2018 · 4 mos · Greater New York City Area

• ► Market Manager for Constellation Brands Svedka Vodka Bloody Mary campaign.
• ► Transport large amounts of event assets to the event location.
• ► Lead set up / breakdown of T-shirt press.
• ► Stock bars with merch/POS.
• ► Manage T-shirt making station.
• ► Ensure sampling takes place per provided direction/timing.
• ► Manage BAs and collect timesheets.
• ► Capture metrics and photos per provided direction.
• ► Responsible for seamless event activation.
• ► Transport event assets to the event location.
• ► Replenish merch/POS to venue as needed.
• ► Ensure sampling takes place per provided direction/timing.
• ► Manage BAs and collect timesheets.
• ► Capture metrics and photos per provided direction.
• ► Responsible for seamless event activation.
• ► Store kit elements safely in house until next activation OR facilitate transfer to other Manager OR return assets to client as directed.
• ► Pre/post event duties.

Jun 2018 – Mar 2019 · 9 mos · Greater New York City Area

• ► Manages Constellation Brands on-premise activations for key accounts in Queens, NY. Selling event activations to the accounts.
• ► Scheduling event activations to convey brand messaging during high consumer traffic. Managing event staff.
• ► Meeting and exceeding KPI’s via business I to business sales. Tracking and reporting bar spend budget. Secure and distribute point of sale premiums.
• ► Acquire and maintain storage for point of sale premiums. Create clear and descriptive event recaps and reporting to brand and marketing team.

Jan 2018 – Jan 2021 · 3 yrs · New York, New York, United States

• ► Oversaw day-to-day business operations and managed organizational legal compliance and activities to further the mission with responsibility for leading and developing volunteers and organizational culture while implementing organizational programs/partnerships.
• ► Developed, informed, and supported the Board of Directors and committees to carry out governance functions, including working collaborative with the Board on cultivating/procuring major foundation grants and individual gifts.
• ► Built/nurtured key relationships with donors, funders, supporters, collaborators, allies, vendors, and other stakeholders, providing effective external communications about the organization’s mission, priorities, purpose, programs, and activities.
• ► Communicated with organizational leadership on significant developments and changes within the internal/external environment and coordinated with local leadership to promote community engagement and advocacy.

Mar 2016 – Mar 2018 · 2 yrs · Greater New York City Area

• Primary responsibilities include delivering events on time and within budget. Creating events that meet and exceed client expectations at various on and off premise locations. Hiring and scheduling staff for the event according to the clients needs. Communicating with clients and staff of event day set up and activities. Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, employee appreciation and virtual events.