Asif Khan — VP of Engineering
Asif is an energetic, out-of-the-box, and creative leader with more than twenty-two years of global work experience and an IIM Lucknow Alumni. His success mantra is simple, success will come and go, but integrity, honesty, and values are forever. Asif was awarded Asia's 100 Power Leaders in Marketing and Communication by WhitePage International 2022. He is a guest speaker at industry trade shows and events. Asif specializes in bringing a company's personality, vision, and products to life through powerful, unique, and creative brand and communication strategy. He is an expert in driving new initiatives, building high-performing marketing teams from scratch, boosting the sales pipeline, and enabling the end-to-end sales and customer journey. Specialist in managing large multi-business, multi-industry, and setting up start-up units. Asif has worked with top brands spread across diversified industries, including Newgen Software (Software Product), Manipal (Tech/Banking) Group India, The Sahara Group South Africa, ICICI Bank, OM Kotak Mahindra, GE Money UK, and Currently, VP of Marketing at Biz2X (Biz2Credit) driving global marketing initiatives including the US, MENA, and India with focus on entire loan-cycle. Asif was instrumental in Newgen's IPO journey of 3 years (pre and post), along with go-to-market global programs to crack new markets (US, APAC, UK, and MEA) for online account opening, consumer lending, commercial lending, and other banking solutions in the overall lending cycle. Asif played a key role in establishing the marketing department for the central group at The Manipal Group. He successfully built and led marketing teams across multiple business units for the Group, including fintech, banking, financial inclusion, and gold loan services, driving brand development, demand gen, and business growth. He worked extensively in brand management, brand positioning, media, pr, go-to-market programs, SEO, organic growth, inside sales, outbound, inbound, digital marketing, customer marketing, field marketing, tradeshows, digital campaigns, digital pr, events, corporate marketing, communications, off-line marketing, retail marketing, road shows, user meets, analyst relations, influencer programs, customer marketing, and advertising. Asif ran successful partner programs with AWS, GCP, Gartner, Forrester, Javelin, IDC, Intel, Microsoft, LG, and Samsung. Additionally, managed celebrities, cricketers, and influencer programs for top brands. Asif loves to play football and enjoys being on the cricket field. Markets - US, EMEA, India, and APAC
Stackforce AI infers this person is a Fintech marketing leader with extensive experience in SaaS and digital lending.
Location: Noida, Uttar Pradesh, India
Experience: 21 yrs 9 mos
Skills
- Marketing
- Business Development
- Corporate Marketing
Career Highlights
- 22 years of global marketing experience.
- Awarded Asia's 100 Power Leaders in Marketing.
- Expert in building high-performing marketing teams.
Work Experience
Biz2X
Vice President - Marketing (1 yr 5 mos)
Manipal Technologies Limited
Marketing Head (2 yrs 10 mos)
Newgen Software Technologies Limited
Head - Corporate Marketing (10 yrs 5 mos)
Sahara Computers (PTY) Ltd.
Manager - Marketing and Media/PR (2 yrs 9 mos)
GE Capital
Marketing Staff (2 yrs 8 mos)
ICICI Bank
Sales (3 mos)
Kotak Life
Sales Staff - Associate Manager (5 mos)
United Tobacco Company
Sales Executive (11 mos)
Education
CMO at Indian Institute of Management, Lucknow
