Feb 2021 – Present · 5 yrs 3 mos

• Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Oct 2020 – Sep 2023 · 2 yrs 11 mos

• A proven senior leader in social media and integrated marketing. Leads client teams at LEWIS, some highlights include:
• Successfully led the team that launched the rebrand for a top cybersecurity company, a multifaceted campaign that included social, paid media, influencers, brand partnerships, thought leadership and PR. We exceeded conversion metrics by 25% and social follower acquisition by 11%
• Secured new business for the agency with an annual revenue of $4M+
• Launched a social campaign for a well-known weight-loss brand that increased competitive SOV by 58% and web traffic by 52%, YOY
• Led the social team behind the Grand Prize-winning campaign for Lucid Motors (Bulldog PR Awards, Grand Prize: Best Campaign of 2020)
• Oversees client budgets of $1M+/year

Sep 2018 – Oct 2020 · 2 yrs 1 mo

• Social & digital strategist overseeing LEWIS' top digital accounts. New business. Team working, & development. Empowering leader who's primary objective is inspiring account teams to do their best work.

Jun 2017 – Aug 2018 · 1 yr 2 mos

• I am responsible for providing strategic guidance and social strategy for my B2B & B2C clients, defining and meeting KPIs while ensuring all campaigns meet & exceed client (and audience) expectations. Oversees multiple account teams and five direct reports.

Jan 2017 – Jun 2017 · 5 mos

• Team leader on LEWIS' social team, overseeing large B2B clients. Responsible for account health and growth, client relationship, social strategy and oversaw execution. Spearheaded McAfee's 2017 rebrand from Intel Security.

Dec 2015 – Jan 2017 · 1 yr 1 mo · San Francisco Bay Area

• Responsible for customer acquisition, brand, growth and strategic partnerships for an early stage social media startup. Represented the company at pitches and VC events. Managed all agency relationships. Executed all strategic social campaigns.

Sep 2015 – Dec 2015 · 3 mos · San Francisco Bay Area

• Implemented a robust drip email marketing campaign to increase sales for 43Layers. Responsible for all aspects of the campaigns including design, content, copy, data tracking reporting and analysis. Brokered strategic partnerships throughout wedding industry (vendors, wedding planners and photographers).

Sep 2014 – Aug 2015 · 11 mos

• After the success my 4 month contract position, I was brought on full-time to lead all marketing, social and customer acquisition. Conceptualized and executed growth and customer acquisition strategies through email marketing campaigns, A/B testing and analysis, social campaigns & influencer activations. Oversaw the editorial staff. Responsible for overall brand management, content creation and copy across Wanderable’s website, social media and third party marketing channels (blogs, interviews, etc.). Worked quickly and nimbly with engineering teams to optimize for conversions
• Lead user-researcher for Wanderable's iterations of our UX. Completed a Google Sprint with Google Ventures in March 2015

Jun 2014 – Sep 2014 · 3 mos

• Initially brought in to consult and execute a social media strategy for a multi-company contest sponsored by Clear Channel and Wanderable in 2014. In two weeks, I increased Wanderable’s social presence by ~10% (FB & TW), Instagram by over 2,000% and Pinterest impressions by 42%, organically.

May 2013 – Jun 2014 · 1 yr 1 mo · Greater Los Angeles Area

• Instrumental team member on agency's growing digital team. Leader in client social strategy and execution. Responsible for the development, production, postproduction and talent management of a 12 episode series “Fashion Recipe” which aired on Yahoo! Screen Summer 2013. Clients included L'Oreal, Nine West, Theodora & Callum, Yahoo! and Modelinia.com.

Sep 2011 – Apr 2013 · 1 yr 7 mos · Greater Los Angeles Area

• Managed multiple client social accounts, instrumental in the development and execution of growth campaigns and influencer relations. Blog writer & editor. Supported EVP and producers on all video production efforts and client photoshoots.

Sep 2009 – Aug 2011 · 1 yr 11 mos · Greater Los Angeles Area

• Supported Paramount executives in all marketing/PR endeavors for digital launches. Pulled financial reports to be processed and harmonized into weekly P&Ls for senior management. Balanced marketing duties with scheduling heavy calendars, phones, travel, expenses and general office management.