Jan 2025 – Present · 1 yr 4 mos

• I partner with brands to build marketing strategies, strengthen communications, and create digital and influencer programs that drive growth and commercial impact.
• With 20+ years leading initiatives for Chanel, L'Oréal, Coty, Estée Lauder, Wella, and Richemont/LVMH maisons, I now work with founders, executives, and leadership teams on launches, repositioning, and building sustainable competitive advantage.
• Current & Recent Clients (2025-2026):
• ✳️ Global medical aesthetics brand: Corporate comms, community strategy, U.S. market expansion
• ✳️ Luxury travel & yachting: Brand audit, positioning refinement, client acquisition strategy
• ✳️ Innovation platform: Connecting AI and martech innovators with global brands and agencies
• ✳️ Blue-chip communications agency: Thought leadership and corporate reputation strategy
• ✳️ Global beauty conglomerate: Strategic planning facilitation for global communications team
• ✳️ Executive advisory: Digital thought leadership and personal brand development
• ✳️ Mass skincare brand: Strategically-minded influencer program design
• Core Capabilities:
• → Brand strategy & corporate communications
• → Omnichannel marketing: digital, social, influencer, e-commerce
• → Launch strategy & go-to-market planning
• → Strategic partnerships & ambassador programs
• → AI and martech adoption for marketing excellence
• → Leadership coaching, workshop facilitation & speaking
• 📩 Open to full-time, fractional, freelance, or interim roles. Let’s talk if your brand needs clarity and momentum.

Jan 2023 – Dec 2024 · 1 yr 11 mos · Geneva, Switzerland

• Led global digital marketing, communications, and consumer engagement for Wella Company’s Retail Hair division (Clairol, Wella), driving integrated strategies across 50+ markets to strengthen brand equity and fuel growth across channels.
• ⤷ Consumer-Centric Digital Strategy: Reimagined how Wella’s brands connect with consumers across the digital journey, aligning content, social, and influencer strategy with paid and ecommerce touchpoints to drive engagement and conversion.
• ⤷ Storytelling & Advocacy: Elevated brand storytelling through global PR, influencer, and ambassador programs, building authentic advocacy and scalable community engagement.
• ⤷ Digital & AI Innovation: Pioneered Wella Company’s first use of AI-generated content and data-driven creative optimization to accelerate production, enhance relevance, and improve efficiency.
• ⤷ Partnerships & Collaborations: Forged high-profile strategic partnerships with talent and licensors to amplify reach and cultural resonance.
• ⤷ Consumer Insight & Analytics: Applied social listening, market intelligence, and performance metrics to guide agile activation strategies and strengthen brand health.
• ⤷ Team Leadership & Representation: Led and mentored a high-performing team; represented the company as Master of Ceremonies for major internal and external events.

Dec 2020 – Dec 2022 · 2 yrs · Geneva, Switzerland

• Drove strategic direction across global brand and corporate communications, influencer marketing, and advocacy during Wella Company’s transition from Coty to KKR-backed independence.
• ⤷ Transformation & Corporate Communications: Partnered on internal and external communications through a Partnered on internal and external communications through a major business transformation, supporting executive visibility, employee engagement, and media relations for the newly independent company. Helped deliver company-wide webcasts reaching 5,000+ employees and served as Master of Ceremonies for key global events and leadership broadcasts.
• ⤷ Influencer & Earned Media Strategy: Developed global influencer and earned media approaches to increase visibility, desirability, and conversion for Clairol and Wella brand launches across multiple markets.
• ⤷ Ambassador & Community Building: Managed ambassador partnerships with celebrity stylists, creators, and brand advocates, strengthening a connected global community of professionals and consumers.

May 2017 – Dec 2020 · 3 yrs 7 mos · Geneva

• Oversaw global communications and influencer marketing across several Professional Beauty brands, including Wella Professionals, Nioxin, Sebastian, and System Professional.
• ⤷ Global Communications & Advocacy: Developed data-driven global strategies for earned media, PR, and influencer activation to increase visibility, desirability, and sell-out in local markets.
• ⤷ Ambassador & Community Programs: Managed global ambassador relationships with top talent and celebrity hairdressers, building a vibrant stylist community and strengthening professional advocacy worldwide.
• ⤷ Event Strategy & Execution: Produced large-scale influencer and media events such as the #GroomingGarage launch in Milan and the annual Coty Professional Beauty Global Media Day (2018–2020).
• ⤷ Corporate Communications: Supported internal and external communications through the division’s separation from Coty and transition into the newly independent Wella Company.

Jan 2012 – Mar 2017 · 5 yrs 2 mos · Geneva

• Key member of digital agency’s global management team, reporting to the CEO, leading business development, communications, and partnerships. Responsible for agency marketing initiatives, white papers, events, social media, PR, and more. Working with a team of over 50 talented luxury digital professionals spread across Geneva, Shanghai, and New York.
• ⤷ Acted as Managing Editor of Luxury Society, developing content partnerships and crafting articles that reached 35,000+ luxury professionals globally.
• ⤷ Signed new clients including Chanel, De Beers, Tiffany & Co., and Marc Jacobs.
• ⤷ Led direct reports in lead generation (for both Geneva and Shanghai offices), prospecting, marketing, and editorial strategy.
• ⤷ Worked with and challenged our Client Services team to provide top services in the fields of campaign development, social media marketing, influencer engagements, search engine marketing, data & analytics, and more.
• Notable agency clients included:
• TAG Heuer, Vacheron Constantin, Carl F. Bucherer, IMD Business School, Christian Louboutin, De Beers, Dior, Four Seasons Hotels & Resorts, Caran d’Ache, Montblanc, Roger Dubuis, Piaget, L’Oreal, Chanel Watches & Fine Jewelry, Nespresso, Zenith, and many more.

May 2011 – Dec 2011 · 7 mos · Geneva

• Led social media strategy and execution for key luxury and premium agency clients. Responsible for project and community management, social media content and advertising, building effective customer service integrations and best-in-class international campaigns. Quoted and published as digital marketing expert.
• ⤷ Clients included L'Oreal brands such as Lancome, Yves Saint Laurent Beauty, Biotherm and Kiehl’s; also Nespresso, Piaget and TAG Heuer
• ⤷ Supported Nespresso in building global community management and customer service structure across social media platforms

Jun 2010 – Nov 2010 · 5 mos · NYC

• In-house consultant responsible for global e-commerce and digital strategy, with special attention on international markets.
• Established global e-commerce roll-out plans and digital strategy
• Developed e-commerce strategy guidelines and digital marketing campaigns for local digital initiatives and programs focused on sales, acquisition, engagement, and retention
• Coordinated social media presence on Facebook and Twitter

Aug 2009 – Apr 2010 · 8 mos · NYC

• In-house consultant supporting global digital team, overseeing search engine marketing (SEM) vendor and developing social media strategy on Facebook.
• Managed SEM, including creative testing, keyword optimization, landing page analysis, and new launch campaigns
• Planned and executed search for a new SEM and e-commerce CRM vendors

Mar 2008 – Jun 2009 · 1 yr 3 mos · NYC

• Founding member of the newly-formed Global Digital/Consumer Marketing & Media team, specializing in digital marketing, responsible for refining and executing global programs ranging from microsites to media promotions and social networks.
• Developed and implemented global social media strategy, including Facebook, Twitter, and international regionally-relevant social networks
• Produced successful Facebook applications for product sampling, virtual gifting, and sweepstakes
• Concepted and launched Insider’s Club platform for brand advocacy among super fans and influencers
• Consulted for over 15 international EMEA affiliates, focusing on new site rollouts, new campaigns and CRM

Jan 2007 – Mar 2008 · 1 yr 2 mos

• Launched D2C e-commerce for the US, directing strategy for traffic acquisition and supervising backend fulfillment.
• Developed new e-commerce revenue channel, a first for the brand globally
• Double-digital e-commerce sales month-over-month in first calendar year
• Directed strategy and implementation for all traffic acquisition, including e-mail marketing, paid search, SEO, and advertising

Jun 2004 – Dec 2006 · 2 yrs 6 mos

• Directed numerous key product launches including overall marketing strategy, sales forecasting and inventory logistics, promotional brochures and materials,and public relations efforts
• Accountable for budget management and control, working closely with Sales, Logistics, and Finance groups
• Developed strategy for roll out of US brand website and e-commerce
• Collaborated with key salons and stylists to understand market trends
• Created and distributed nationally available ‘Kérastase Look Book’ featuring hair styles by top hairstylist
• Independently created and implemented customer surveys for new product development and concept testing
• Investigated competitive products and promotions

Jun 2003 – May 2004 · 11 mos

• Part-time internship while studying at NYU
• Learned the ins and outs of brand marketing, supporting a rockstar team that had just launched the brand in the US for the first time

Feb 2002 – May 2003 · 1 yr 3 mos · NYC

• Part-time internship while studying at NYU
• Created and distributed seasonal mailings to regional and national media to generate brand and product awareness through sample distribution to press editors
• Compiled and arranged press materials for the PR department; continuous contact with fashion buyers, media editors, and corporate executives; maintained current list of editorial credits; assisted in publicity involving celebrities, editors, designers, and industry leaders
• Assisted and coordinated press and public events for flagship store