Anirudh Chandela

Partnerships Manager

London, England, United Kingdom3 yrs 2 mos experience

Key Highlights

  • Expert in sports sponsorship and partnership analytics.
  • Proficient in market research and data-driven decision making.
  • Strong background in client management and sales support.
Stackforce AI infers this person is a Sports Marketing and Partnership Analytics professional.

Contact

Skills

Core Skills

Market ResearchData AnalysisSales SupportClient ManagementData Collection

Other Skills

CollaborationDashboard VisualizationLead SourcingDatabase ManagementSurvey DesignPublic RelationsPresentation SkillsTeam ManagementMicrosoft ExcelMicrosoft WordMicrosoft PowerPointResearchSports MarketingSports ManagementSports Writing

About

Researching and analysing data to support the process of finding new sponsors and tracking ROI's for current partners of a football club.

Experience

Tottenham hotspur football club

Partnership Insights Manager

Oct 2025Present · 6 mos · London Area, United Kingdom · On-site

Chelsea football club

Commercial Strategy & Insights Executive

Jan 2023Sep 2025 · 2 yrs 8 mos · London, England, United Kingdom · Hybrid

As monaco

Business Intelligence Assistant

Jun 2022Dec 2022 · 6 mos · Monaco · On-site

  • Provided relevant market intelligence via research and analysis into key categories, geographies and companies to identify key trends and potential partnership opportunities.
  • Conducted sales support activities with internal stakeholders to create sales materials and strong proposals with a data-driven approach.
  • Assisted with development of asset and package valuations for proposals for potential partners and supported the identification of new potential assets via market intelligence and benchmarking.
  • Researched into fan and follower interest of the club and worked with internal stakeholders (e.g. digital and social media teams, customer insights) to ensure all relevant information is available and updated for use within Partnerships.
  • Collaborated with multiple key stakeholders across the business to report the performance metrics of partner content and campaigns.
  • Collected and updated data for the visualization dashboards on Power BI for internal stakeholders (ex., digital, sponsorship, etc.)
  • Tools: Power BI, Piwik PRO, Blinkfire Analytics, YouGov Profiles, Global Web Index, Nielsen Sports Connect and GlobalData.
Market ResearchData AnalysisSales SupportCollaborationDashboard Visualization

Soccerex

VIP Liaison Team Intern

Jul 2021Mar 2022 · 8 mos · London, England, United Kingdom · Remote

  • Soccerex is an organisation that conducts events for the associations, leagues, clubs, teams and various rightsholder's from football industry.
  • Assisted the VIP Liaison team on daily activities.
  • Helped to manage, update, and maintain the client database.
  • Conducted lead sourcing including research in different markets and industries using different
  • means.
  • Looked at administrative duties relating to overall campaigns.
  • Client liaison - managed existing relationships.
  • Helped and got involved with projects in marketing, sales and operational
  • departments.
  • Brought new ideas and creativity to improve sales support and efficiency.
  • Tools: MS Office Suite, Salesforce and Adobe Photoshop
Client ManagementLead SourcingDatabase Management

Ufaber edutech pvt ltd

Business Development Intern

Mar 2018Oct 2018 · 7 mos · Mumbai, Maharashtra · On-site

  • Ufaber Edutech Private Limited is a leading e-learning startup in India for various courses like Civil Services Exam (UPSC), IELTS, TOEFL and GATE.
  • Prepared and conducted a survey on the candidates who cleared CSE'17 to collect relevant information on the preparation and kill the myths about the paper.
  • Created surveys for feedback channel to improve the course material for UPSC (CSE) and IELTS.
  • Handled day to day operations for PR applications for Canada.
  • Tools: MS Office Suite, SurveySparrow and SurveyMonkey.
Survey DesignData CollectionPublic Relations

Education

emlyon business school

MSc — Sports Industry Management

Sep 2019Jun 2022

Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics

Bachelor of Science — Statistics

Jul 2016May 2019

Birla Public School, Pilani

Class 12th

Jan 2012Jan 2014

The Hyderabad Public School, Begumpet

Class 10th

Jan 2009Jan 2012

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