Apr 2021 – Aug 2023 · 2 yrs 4 mos · Mumbai

Aug 2020 – Apr 2021 · 8 mos · Mumbai, Maharashtra, India

• Identity merchants in the book to prioritize sign up.
• Drive activation through respective channels and portfolio managers for target merchants.
• Drive campaigns and promos to build up volumes and sustainable spends to ensure merchant stickiness.
• Create a robust commercial model for income sharing and addition to merchant profitability.
• Responsible for training and coaching of the field teams in the digital payment products and use cases.
• Acting as sales specialist and help the frontline sales team in closing digital payment related sales calls by providing digital payment solutions.
• Responsible for identification of potential customers and approach them for business either directly or through other relationship teams in the Bank.
• Responsible for identification of product opportunities and use cases and provide input to product team for development.
• Support Clients in ensuring smooth on boarding and operations for digital payment solutions.
• Responsible for number of clients on boarded for Digital payments and driving transaction numbers.
• Conceptualising and deploying multiple Merchant Engagement programs for increasing spends.
• Engaging with Issuing teams for cash back offers for large merchants and convincing merchants to create visibility for the same to attract more customer footfalls.
• Strategic initiatives for each segment for capturing maximum market share and penetration.
• Analysing internal and external merchant data on profitability, ticket size, industry out-growers, float potential, EMI / DCC potential, etc. and determing Key Focus Segments.
• Data analytics and providing tactical inputs to sales on Nil merchants, Drop merchants, declining trend merchants, sudden stop merchants, etc. and timely intervention for re-activation.
• Strategic pricing decisions and promos for Key Focus segments with collateral benefits like EMI, DCC, etc.
• Ensuring terminal rationalization to ensure there is optimum utilization of assets.

Jul 2019 – Aug 2020 · 1 yr 1 mo · Mumbai Metropolitan Region

• Responsible for product development and enhancements for UPI and PPI.
• Managing end to end product life cycle.
• Responsible for the P&L of UPI and PPI.
• Responsible for co-ordinating with various internal teams (Compliance, Technology, Planning, Marketing and Legal)
• Responsible for merchant/program manager integration and end to end support and after go live analysis.
• Responsible for managing relationship with networks and regulators.
• Responsible for creating a merchant and PPI ecosystem for digital payments, PPI.
• Responsible for training and coaching of the field teams in the digital payment products and use cases.
• Acting as sales specialist and help the frontline sales team in closing digital payment related sales calls by providing digital payment solutions.
• Responsible for identification of potential customers and approach them for business either directly or through other relationship teams in the Bank.
• Responsible for identification of product opportunities and use cases and provide input to product team for development.
• Support Clients in ensuring smooth on boarding and operations for digital payment solutions.
• Responsible for number of clients on boarded for Digital payments and driving transaction numbers.

Jun 2018 – Jul 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Responsible for product development and enhancements for UPI and Aadhaar Pay.
• Managing end to end product life cycle.
• Responsible for co-ordinating with various internal teams (Compliance, Technology, Planning, Marketing and Legal)
• Responsible for merchant integration and end to end support and after go live analysis.
• Responsible for managing relationship with NPCI and regulators.
• Responsible for creating a merchant ecosystem for digital payments.
• Responsible for training and coaching of the field teams in the digital payment products and use cases.
• Acting as sales specialist and help the frontline sales team in closing digital payment related sales calls by providing digital payment solutions.
• Responsible for identification of potential customers and approach them for business either directly or through other relationship teams in the Bank.
• Responsible for identification of product opportunities and use cases and provide input to product team for development.
• Support Clients in ensuring smooth on boarding and operations for digital payment solutions.
• Responsible for number of clients on boarded for Digital payments and driving transaction numbers.

May 2017 – Jun 2018 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Responsible for product development and enhancements for UPI and Aadhaar Pay.
• Managing end to end product life cycle.
• Responsible for co-ordinating with various internal teams (Compliance, Technology, Planning, Marketing and Legal)
• Responsible for merchant integration and end to end support and after go live analysis.
• Responsible for managing relationship with NPCI and regulators.
• Responsible for creating a merchant ecosystem for digital payments.
• Responsible for training and coaching of the field teams in the digital payment products and use cases.
• Acting as sales specialist and help the frontline sales team in closing digital payment related sales calls by providing digital payment solutions.
• Responsible for identification of potential customers and approach them for business either directly or through other relationship teams in the Bank.
• Responsible for identification of product opportunities and use cases and provide input to product team for development.
• Support Clients in ensuring smooth on boarding and operations for digital payment solutions.
• Responsible for number of clients on boarded for Digital payments and driving transaction numbers.

Jun 2015 – Apr 2017 · 1 yr 10 mos · Mumbai Area, India

• Sustaining and growing the company's revenue by new client acquisitions, renewing clients and identifying new business development opportunities.
• Managing the team to handle end-to-end client relationships including pitching, negotiation, contracting, billing / invoicing, payment collection and troubleshooting.
• Formulating targets and incentive plans for the sales team in line with the company's operating plans.
• Hiring and retaining sales employees.
• Networking in the merchant's community and representing the company at various B2B events.

Jun 2014 – Jun 2015 · 1 yr · Mumbai Metropolitan Region

• Accountable for business development and restaurant end marketing for TinyOwl.
• Restaurant end branding activities for TinyOwl.
• Making presentations & building relationships with restaurants and hospitality corporate groups across all levels of corporate or an individual restaurant.
• Organizing and promoting area specific food festivals and campaigns.
• Help restaurants market themselves better by partnering up with TinyOwl and to increase overall business of a restaurant.
• Effectively search prospective clients and generate sales leads and partnering with them to flourish their sales via home delivery of their foods at the user's doorsteps. Leads could be any one which restaurant is doing home deliveries of their food.
• Advise clients on relevant and impact full marketing communication to be use at restaurant level and to minimize the order processing time to get more and more business by increment in level of satisfaction at the user end.
• Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign.
• Manage end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, restaurant app installation (with the help of the Tech Team), campaign activations, result tracking and troubleshooting.
• Ensure and maintain the financial health of the area.
• Helping restaurants to find out the Target group customers for them and suggesting them how to pull those customers in effective ways.
• Acquiring and managing critical client accounts which have higher degree of complexity in terms of client servicing.
• Conducting demographic and psycho graphic specific BTL marketing activities.

Jul 2013 – May 2014 · 10 mos · Mumbai Metropolitan Region

• Accountable for sales & marketing for Ecotech Technologies (I) Pvt. Ltd., selling wellness solutions as well as herbal cosmetics to Corporate like hotels, gyms, Day spas and salons.
• Making presentations, demo & relationship building with spa and salon managers across all levels of corporate and spas.
• Organizing and promoting events such as exhibitions.
• Did marketing campaigns for Corporate and spa chains through target mailers/SMS and online banners as well as managing online green tea selling portal ccAvenue.
• Was responsible for providing beauty solutions as well as fitness solutions by online sales and corporate sales.
• Making daily reports, updating CRM for leads, calls, and pipeline forecasting.
• Making distributors for various locations and also generating channel partners.

Jul 2013 – May 2014 · 10 mos · Mumbai Metropolitan Region

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• Business Development