JC Rico 🦉

Business Development Manager

Guadalajara, Mexico14 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • Expert in rebuilding outbound sales strategies.
  • Proven track record of increasing meeting conversion rates.
  • Specializes in B2B pipeline generation and management.
Stackforce AI infers this person is a B2B sales strategist with expertise in outbound sales and go-to-market strategies.

Contact

Skills

Core Skills

Outbound SalesProject ManagementSales Pipeline DevelopmentGo-to-market StrategySales

Other Skills

NegociaciĂłnBusiness-to-Business (B2B)Project ImplementationCold CallingCustomer ServiceSINGU PlatformE-CommerceCommercial ExpansionTroubleshootingSales Process DevelopmentCustomer Relationship Management (CRM)Inbound Lead GenerationNew Business DevelopmentLead GenerationSales Operations

About

B2B startup? Struggling to get outbound working no matter what you try? Read this 👇👇 I help B2B startups fix outbound when *nothing* is converting. I’ve rebuilt outbound engines, SDR teams, and cold call scripts for founders across SaaS, PropTech, Logistics, MarTech, and Marketplaces helping them go from chaos → clarity with GTM foundations that finally generate pipeline again. Now… Because you're on my profile, there are 4 things I already know about you: 1. Your outbound isn't generating enough qualified meetings 2. You're tired of scripts and sequences that look good on paper but die in the real world 3. You need an SDR function that *books meetings consistently* 4. You want predictable pipeline without burning out your team I get it. Most founders I work with feel stuck because their outbound motion is a patchwork of half-working scripts, unclear messaging, and SDRs who churn before they ever get good. Once I realized how many teams were missing the GTM foundations that top-performing outbound teams rely on, I transitioned into helping founders rebuild their outbound from the ground up. Here’s what that usually turns into: → Cold call scripts that actually convert → Email engines that land, get delivered, and get replies → SDR teams trained, hired, and ramped the *right* way → Clear messaging that cuts through the noise → Predictable weekly pipeline again And now clients are saying things like: “SDRs booking meetings in week one instead of burning out” “We rebuilt our entire outbound motion and pipeline doubled” “Our messaging finally resonates - reply rates 4x’d” Why is this happening and what am I doing? I’ll show you the system, DM me **“OUTBOUND”**.

Experience

14 yrs 10 mos
Total Experience
1 yr 2 mos
Average Tenure
4 yrs 4 mos
Current Experience

Revolear

GTM Advisor

Nov 2025 – Jan 2026 · 2 mos · Remote

Lana talent

Sales Advisor

May 2025 – Dec 2025 · 7 mos

Customer ServiceSalesBusiness-to-Business (B2B)

Renoworks software

GTM Advisor

Nov 2024 – Mar 2026 · 1 yr 4 mos · Remote

Business-to-Business (B2B)Sales

Slik

Sales Advisor

May 2024 – Dec 2025 · 1 yr 7 mos · Remote

Quickserve cocktails, llc

Sales Advisor

Jan 2024 – Present · 2 yrs 4 mos · Remote

SalesBusiness-to-Business (B2B)

Fueltofly

Commercial Partner

Jul 2023 – Feb 2025 · 1 yr 7 mos · Guadalajara, Mexico Metropolitan Area

Sosa

Sales Trainer

Mar 2023 – Oct 2023 · 7 mos · Guadalajara, Mexico Metropolitan Area · Remote

Trusted twin

Sales Advisor

Nov 2022 – Oct 2023 · 11 mos · Guadalajara, Mexico Metropolitan Area

Alexsei

Sales Advisor

Nov 2022 – Oct 2023 · 11 mos · Guadalajara, Mexico Metropolitan Area

Transactionlink

Sales Advisor

Nov 2022 – Mar 2023 · 4 mos · Warsaw, Mazowieckie, Poland · Remote

Dotlinkers - it recruitment

Sales Advisor

Oct 2022 – Mar 2023 · 5 mos · Krakow Metropolitan Area · Remote

Knockri | diversity at work

Senior GTM Advisor

Oct 2022 – Nov 2022 · 1 mo · Guadalajara, Mexico Metropolitan Area

Antigro designer

Sales Advisor

Aug 2022 – Mar 2023 · 7 mos · Krakow Metropolitan Area · Remote

Software mind

Business Development Advisor

Jul 2022 – Aug 2022 · 1 mo · Poland

Gener8tor

GTM Mentor

Jun 2022 – Aug 2022 · 2 mos · Guadalajara, Mexico Metropolitan Area

Singu

Growth Partner México & Latam

Jan 2022 – Present · 4 yrs 4 mos · Guadalajara, JAL · Hybrid

  • building outbound strategy for mexico + latam.
  • opened pipeline of $300–500k arr with enterprise accounts (cbre, parks industrial, vesta, funo, cushman & wakefield).
  • led pilot implementations and structured sales motions for complex facility management workflows.
NegociaciĂłnBusiness-to-Business (B2B)Outbound SalesProject ManagementProject Implementation

Position²

Sales Advisor

Jan 2022 – Oct 2023 · 1 yr 9 mos · Guadalajara, JAL

Row64

Senior Sales Advisor

Jan 2022 – Oct 2023 · 1 yr 9 mos · Guadalajara, Mexico Metropolitan Area

Adizes institute

Senior Sales Advisor

Jan 2022 – Mar 2023 · 1 yr 2 mos · Guadalajara, Mexico Metropolitan Area

Intiaro

Advisor

Jan 2022 – Mar 2023 · 1 yr 2 mos

Lift relations

Business Development Advisor

Jan 2022 – Jan 2022 · 0 mo

Craft.io

Business Development Advisor

Oct 2021 – Sep 2022 · 11 mos · Israel

Wide narrow

Sales Advisor

Oct 2021 – Jan 2022 · 3 mos · Stockholm, Stockholm County, Sweden · Remote

Kontakt.io

Sales Advisor

Aug 2021 – Feb 2022 · 6 mos · Krakow Metropolitan Area · Remote

Bonsai

Sales Development Advisor

Aug 2021 – Oct 2021 · 2 mos

Linc learning inc.

Sales Advisor

Apr 2021 – Nov 2021 · 7 mos · Guadalajara, Jalisco, Mexico · Hybrid

Cimatri

Sales Advisor

Mar 2021 – May 2021 · 2 mos

Startuplinks

Mentor

Jan 2021 – Mar 2023 · 2 yrs 2 mos · Mexico

Talent alpha

Business Development Advisor

Jan 2021 – Mar 2021 · 2 mos · Krakow Metropolitan Area · Remote

Phin

Sales Advisor

Jan 2021 – Jan 2021 · 0 mo · Guadalajara, Mexico Metropolitan Area

Parabeac

Go to Market Advisor

Nov 2020 – Jan 2021 · 2 mos · Guadalajara, Mexico Metropolitan Area

Devskiller

Sales Advisor

Oct 2020 – Sep 2021 · 11 mos · Warsaw Metropolitan Area · Remote

Silk

Sales Advisor

Sep 2020 – Dec 2021 · 1 yr 3 mos · Needham, Massachusetts, United States · Remote

Endego

Outbound Sales Advisor

Sep 2020 – Aug 2021 · 11 mos · Krakow Metropolitan Area

Surgically clean air inc.™

Sales Advisor

Sep 2020 – Nov 2020 · 2 mos · Guadalajara, Mexico Metropolitan Area · Remote

Vunetrix, inc.

Business Advisor

Aug 2020 – Nov 2020 · 3 mos · Guadalajara, Mexico Metropolitan Area

Move ventures

Fractional GTM Advisor

Jun 2020 – Present · 5 yrs 11 mos · Guadalajara, Mexico Metropolitan Area · Remote

  • helped build and manage multiple outbound engines across saas and tech clients.
  • trained and managed sdr teams consistently hitting 300–400 dials/day with 10–15% meeting conversion.
  • designed cold email systems across multiple mailboxes with deliverability above 90% and reply rates between 2-4%.
  • implemented gtm experiments that produced 3–7 booked meetings per week per rep.
  • built list-generation workflows using clay, instantly, apollo and custom filters to improve prospect match quality by 40%+.
Business-to-Business (B2B)Sales Pipeline DevelopmentCold CallingGo-to-Market Strategy

Open orbit

Business Development Advisor

Jan 2020 – Jan 2022 · 2 yrs

Doghero

Supply Operations Lead - Latam

Jul 2019 – Mar 2020 · 8 mos · Guadalajara Area, Mexico

Startupgdl

Business Development Advisor

Feb 2018 – Mar 2021 · 3 yrs 1 mo · Guadalajara, Jalisco, Mexico

GurĂş de viaje

General Sales Manager

Jan 2018 – Jun 2019 · 1 yr 5 mos · Guadalajara y alrededores, México · On-site

Wizeline

2 roles

Enterprise Sales Development Representative

Jun 2016 – Nov 2017 · 1 yr 5 mos · Guadalajara, Mexico Metropolitan Area

Sales Development Representative

Feb 2016 – Jan 2017 · 11 mos · Guadalajara, Mexico Metropolitan Area

Kontakt.io

Regional Business Development Manager

Nov 2014 – Jan 2016 · 1 yr 2 mos · Guadalajara, Mexico Metropolitan Area · Hybrid

Sales4startups

Head of Strategy - Latin America (Volunteer)

Nov 2012 – Dec 2014 · 2 yrs 1 mo · Guadalajara, Mexico Metropolitan Area

Masfusion

Business Development Executive

Oct 2012 – Jul 2014 · 1 yr 9 mos · Guadalajara, Mexico Metropolitan Area

Ayuntamiento de zapopan

Coordinator of International Affairs

Jun 2011 – Oct 2012 · 1 yr 4 mos · Zapopan, JAL

Sport logistics

Account Executive

Jul 2009 – Jan 2010 · 6 mos · Guadalajara Area, Mexico

Embassy of mexico in brussels to belgium & luxembourg and permanent mission to the european union

Research Intern (Economic and Political areas)

Sep 2008 – Dec 2008 · 3 mos · Brussels Metropolitan Area

Embajada de méxico en australia

Business Analyst (Traineeship Program)

Jun 2008 – Aug 2008 · 2 mos · Canberra, Australian Capital Territory, Australia

Education

QUT (Queensland University of Technology)

Jan 2008 – Present

TecnolĂłgico de Monterrey

Bachelor's degree — International Relations and Affairs

Jan 2005 – Jan 2009

The University of Queensland

Bachelor of Arts (B.A.) — International Relations

Jan 2006 – Jan 2006

Founder Foundry

Productivity

Mar 2024 – Jun 2024

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