Jan 2024 – Jun 2025 · 1 yr 5 mos · Burlingame, California, United States · On-site

• Led digital strategy and multi-channel campaigns across HHRG’s healthcare, healthtech, and SaaS brands, including home health, hospice, remote patient monitoring (RPM), and BPO services. Played a key role in driving company growth by launching data-driven marketing programs that increased lead generation, elevated brand visibility, and supported partnerships with institutions like Stanford, UCSF, and NEMS. Oversaw content creation, social media, SEO, email marketing, and thought leadership campaigns, while managing a distributed creative team and aligning efforts with sales, operations, and clinical leadership.

Jan 2021 – Oct 2021 · 9 mos · San Francisco Bay Area

• Rimini Street is an independent provider of enterprise software support services for Oracle and SAP licensees.
• Developed and executed global digital strategies for SaaS products, resulting in a 20%+ increase in campaign ROI managing digital advertising budgets over $5+ million annually.
• Utilized a metrics-centric approach to produce KPI-aligned results, effectively contributing to key business objectives and performance targets.
• Orchestrated testing and optimization initiatives that uplifted campaign performance by 20%+, enhancing both efficiency and effectiveness.
• Expertly utilized Google Analytics, Marketo, and Salesforce to oversee and optimize a $5+ million marketing budget, improving cost efficiency and campaign performance.

Aug 2020 – Present · 5 yrs 8 mos · San Francisco, California, United States · Remote

• Veewz is a healthcare-focused growth and marketing consultancy supporting organizations operating in regulated environments.
• In my role, I lead and execute end-to-end growth initiatives with direct ownership over strategy, systems, and outcomes.
• Scope of responsibility includes:
• Leading GTM and demand generation strategy for healthcare and healthtech organizations
• Designing and implementing revenue-aligned marketing systems
• Overseeing lead generation, funnel design, and conversion optimization
• Partnering with founders and operators on positioning, messaging, and go-to-market execution
• Managing cross-channel execution across content, SEO, websites, and performance marketing
• This role blends strategic leadership with hands-on execution, requiring deep understanding of regulated markets, long sales cycles, and trust-driven growth.

Jul 2017 – Jan 2021 · 3 yrs 6 mos · San Francisco Bay Area

• ABS -CBN International | The Filipino Channel is global subscription television network owned and operated by the Filipino media conglomerate ABS-CBN Corporation.
• Spearheaded global digital marketing campaigns across North America, Europe, and Asia, boosting market penetration and brand awareness, successfully boosting total digital revenue by 300%+ through targeted campaigns and data-driven strategies.
• Engineered a comprehensive digital strategy for TFC online that led to a 150%+ surge in traffic, subscriber count, and revenue, fortifying the brand’s digital footprint.
• Elevated global social media channels across diverse regions, resulting in a 200%+ audience growth. • Spearheaded process automation that streamlined product launches, contributing to a 100%+ uptick in operational efficiency and customer satisfaction during digital transformation initiatives.
• Directed a global (NOLA, EMEA, APAC) marketing team of 25+ members in global digital strategies, enhancing collaborative projects across functional units.

Aug 2016 – Jul 2017 · 11 mos · San Francisco Bay Area

• Devised and implemented SEO/SEM initiatives that produced a 20% increase in organic traffic.
• Strategies encompassed onsite/offsite optimizations, keyword research, content development, link building, and mobile optimizations.
• Instrumental in shaping digital marketing strategy across all channels, achieving a 15% growth in online engagement and conversion rates.
• Directed website and mobile app traffic optimization using A/B testing and WordPress enhancements, culminating in a 25% improvement in user engagement. Cross-functional collaboration led to successful paid search and social ad campaigns, driving a 30% increase in click-through rates and revenue.

Oct 2015 – Sep 2016 · 11 mos · Elk Grove, CA

• HireSafe.com is an industry leader specializing in Employment Background Screening, Drug Testing and professional services.
• Conceived and executed a holistic digital marketing strategy, encompassing SEO, SEM, email marketing, social media, video, and content creation, to drive measurable improvements in brand visibility and customer engagement.
• Forged productive partnerships with external agencies, vendors, and internal teams to enhance content quality, optimize user experience, and conduct performance analysis, effectively bolstering ROI and aligning with company objectives.

Jan 2014 – Apr 2015 · 1 yr 3 mos · San Francisco, California

• Macys.com is an omnichannel retail company that operates department stores, websites and mobile applications.
• Spearheaded data-driven SEM campaigns that directly contributed to a 15% growth in specific sales categories, while consistently monitoring industry trends in SEM, mobile, and social media to adapt strategies.
• Played a key role in managing a multi-million-dollar paid search budget, achieving a 12% ROI increase through synergistic collaboration with cross-functional teams. Optimized ad spend during key promotions and conversions, which led to an 18% enhancement in ROI, while also fine-tuning broader online and offline sales media plans for maximized efficiency.
• Collaborated on SEO initiatives to supplement SEM strategies, resulting in a 20% improvement in natural search visibility. Contributed to the crafting of compelling ad copy and landing pages to support SEM objectives.

Aug 2013 – Dec 2013 · 4 mos · Sacramento, California Area

• PeopleFinders.com is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places.
• Pioneered company advertising partnerships, managing both operational and strategic aspects to consistently exceed revenue targets by 20%.
• Orchestrated project and campaign management, fine-tuning efforts with traffic partners and ad networks to achieve a 15% increase in ROI.
• Led in-depth tracking, analysis, and reporting of daily campaign performance, providing data-driven insights that optimized budget allocation and yielded a 10% ROI improvement.

May 2012 – Aug 2013 · 1 yr 3 mos · Union City, CA

• EntirelyPets.com provides a convenient and cost effective online portal for pet owners.
• Developed and executed innovative digital marketing strategies by leveraging sponsorships, partnerships, and strategic alliances, enhancing product promotion efficacy.
• Amplified e-commerce visibility through a blend of SEO tactics, web development enhancements, and targeted keyword research, solidifying the brand's online positioning.

Jun 2011 – May 2012 · 11 mos

• Conducted promotions and pre-sale activities for company products, programs, and events.
• Owned and maintained CRM contact and business lists.

Jan 2009 – Jan 2010 · 1 yr

• AdzZoo is a marketing and advertising company providing internet marketing services.
• Boosted SEM performance for client businesses by implementing strategic geo-targeting campaigns, optimizing both reach and relevance.
• Drove new business development through a multi-pronged approach that included networking, customer referrals, and proactive cold calling, expanding the company's client base.
• Cultivated lasting client relationships by effectively managing contracts and delivering compelling promotional presentations that articulated value and ROI.