Julie Nguyen Sivanthaphanith — Co-Founder
High-performing leaders don't stall in Asia because they lack skills. They stall because culture rewrites the rules, and no one gives you the playbook. If you're leading in Vietnam, China, or across Asia, you've felt this: • You adapt fast, but trust stays thin. • You deliver, but early missteps cost momentum. • You sense the codes, but playing them feels like shrinking. • You need traction now, but trial-and-error is too expensive. You don’t need to become someone else to lead here. You need your leadership to translate. I coach global leaders across Vietnam and Asia, helping you build credibility early, earn trust fast, and accelerate execution in complex cultural environments. What we work on • Decoding cultural cues without losing yourself • Leading with presence that lands locally • Creating alignment, ownership, and delivery from Day 1 • Performing under pressure with clarity and resilience Because when your leadership lands, ➝ Teams move faster ➝ Decisions stick ➝ Trust compounds ➝ Impact becomes visible Who I work with • Expats leading in Vietnam (or relocating soon) • Regional leaders managing multicultural Asia teams • Global Vietnamese navigating cross-border authority • HR & Talent Leaders building culture that holds Why clients trust me • Former AB InBev Partner, Asia • 20+ years leading teams across France, China & Vietnam • Executive coaching grounded in business reality, not theory • Strategic clarity + operational traction under pressure • Performance-based resilience training (NASM) to help leaders sustain execution under pressure If you’re stepping into Vietnam or Asia and want to land stronger, faster: Start with the Vietnam Credibility Hub: Decoder • Masterclass • Call (link in bio & featured section) Keystoners - Julie Sivan P.S. French-Vietnamese. I’ve been the outsider, the bridge, and the decision-maker. No superpowers: just hard-earned cross-cultural clarity.
Stackforce AI infers this person is a Leadership Coach specializing in cross-cultural dynamics within multinational environments.
Location: Ho Chi Minh City, Vietnam
Experience: 18 yrs 1 mo
Skills
- Executive Coaching
- Cross-cultural Leadership
- Go-to-market Strategy
- Stakeholder Management
- Strategic Execution
- Cross-functional Leadership
- Project Management Office (pmo)
- Strategic Decision-making
- Process Improvement
Career Highlights
- 20+ years of leadership experience across Asia
- Expert in cross-cultural leadership and execution
- Proven track record in building trust and alignment
Work Experience
Keystoners
Founder | Cross-Cultural Leadership & Execution Advisor & Coach (Vietnam & Asia) (2 yrs)
Antler
Entrepreneur in Residence (1 mo)
AB InBev APAC
Country Marketing Head • Partner (Vietnam) (2 yrs 3 mos)
Marketing Director, Innovation • Partner (China) (2 yrs 11 mos)
Marketing Director, PPM & PMO • Partner (APAC) (3 mos)
Associate Marketing Director, PPM & PMO (APAC) (11 mos)
Sonepar
Group Consolidation & Reporting Controller (2 yrs 7 mos)
Publicis Groupe
Group Consolidation & Reporting Controller (2 yrs 4 mos)
Autodistribution
Consolidation and Reporting Controller (2 mos)
TF1
Group Consolidation controller (1 yr 11 mos)
Primexis
Consultant (1 yr 1 mo)
LVMH
Group Consolidation System Administrator (2 yrs 1 mo)
Education
Master of Business Administration (M.B.A.) at China Europe International Business School (CEIBS)
Major in Finance at EDC
