Jan 2023 – Oct 2025 · 2 yrs 9 mos · Zaltbommel, Gelderland, Netherlands

• thinking / designing / building learning and development programs
• experimenting with educational tools and methodologies

Jul 2020 – Dec 2024 · 4 yrs 5 mos · Netherlands

• bringing anthropology, design and startup methodologies together to support students and graduates to put anthropology to use in the wide wide world.

Jun 2019 – Jan 2023 · 3 yrs 7 mos · Amsterdam Area, Netherlands

• Currently leading a team of organisational developers tasked to:
• develop, safeguard and lead the Transavia People & Organisational strategy
• design and lead leadership, personal and team development programs
• scope, explore and set up other organisation wide themes like: diversity and inclusion, future of work, mobility, social sustainability, etc.

Mar 2019 – Jan 2023 · 3 yrs 10 mos · Amsterdam Area, Netherlands

• share experiences of applying anthropological thinking and working in various fields outside academia
• think and learn together, ask and provide practical advice and support to each other
• use the knowledge produced in the group to support the shaping of a “toolbox” for applied anthropology

Sep 2018 – Apr 2019 · 7 mos · Amsterdam Area, Netherlands

• Project team lead based in the KLM Digital Transformation team tasked to understand how organisational systems relate (in general) to change and (in particular) to technology adoption.

Mar 2018 – Present · 8 yrs 2 mos · https://worldpodcasts.com/the-human-show/

• On The Human Show, we explore the relationship between people and technology. Each week, we interview social scientists from around the world that work and/or study in this space. We complement that with perspective pieces from the design/innovation industry space. Find us @ https://worldpodcasts.com/the-human-show/

Aug 2015 – Aug 2021 · 6 yrs · Auckland, New Zealand; Amsterdam, The Netherlands

• A company that connects anthropology to businesses to drive understanding of the human behaviour happening inside & outside them. Project work includes (amongst others): Harmoney NZ, PwC NZ , Wintec NZ, Athletics NZ, Click Supply The Netherlands, Impact Hub Amsterdam

Sep 2014 – Aug 2015 · 11 mos · Nieuwmarkt, Amsterdam

• Research on place-making, change and tourism in the Nieuwmarkt (a center neighborhood in Amsterdam). Main focus of the research was understanding the dynamic between the residents and the tourism industry and providing recommendations for policy makers and marketing officials on how to go about establishing a better participatory model for the city marketing of Amsterdam.

Mar 2013 – Aug 2014 · 1 yr 5 mos · Sao Paulo

• Global Senior Category Manager developing strategy and capturing business opportunities for the following categories: Makeup, Hair Care, Body Care, Body Wash, Body Oil, Deodorants and the Men & Kids portfolio.

Feb 2011 – Jan 2013 · 1 yr 11 mos

• Managed global NIVEA Hair Care, Bath Care and Baby Care projects

Jan 2010 – Apr 2011 · 1 yr 3 mos

• Managing Central Eastern European countries (Austria, Hungary, Czech, Slovak, Slovenia, Serbia, Bulgaria, Macedonia, Romania, Croatia) for NIVEA Baby and Sun

Sep 2007 – Jan 2010 · 2 yrs 4 mos

• Managed NIVEA Visage, Cremes, Body, Baby, Sun, Hand, Atrix, for the Romanian market. Managing also PR and Internet activities across all NIVEA brand groups

Sep 2006 – Sep 2007 · 1 yr

• Involved in Coca Cola Zero launch for the Romanian market and in other various promotions and brand activations.

Sep 2005 – Sep 2006 · 1 yr

• Involved in implementing various CSD promotions and brand activations.

Apr 2004 – Oct 2005 · 1 yr 6 mos

• Developed marketing strategy for an e-shop that targeted employees of multinational companies.
• Developed a re-branding campaign for Entelion when they chose to enter the Romanian CRM S-A-S Market; ( re-shape the company website; weekly column on CRM on Markmedia.ro; online PR campaign developed in house: banners, pop-ups, newsletters