Peter M. Buch

Founder

Vienna, Vienna, Austria20 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Co-founded Swelly, reaching over 10M users.
  • Founder & CEO of Findable, innovating AI search.
  • Investor and advisor for multiple sustainable startups.
Stackforce AI infers this person is a B2C SaaS entrepreneur with expertise in AI-driven marketing and e-commerce.

Contact

LinkedIn

Skills

Core Skills

Ai SearchSeoGo-to-market StrategyLeadershipLarge Language Models (llm)Strategic PartnershipsStrategyProduct Launch

Other Skills

LLMSEOSEO AuditsBranding & IdentityMarket ResearchBusiness DevelopmentSalesEntrepreneurshipMarketing StrategyFashionE-commerceSocial Media MarketingProduct DevelopmentMarketingApparelNew Business Development

About

I’ve spent the last 20 years building products that shape how people discover brands online. I started my first company at 18, a skate shop that evolved into one of Austria’s leading streetwear and sustainable merchandise businesses. In 2015, I co-founded Swelly, a social polling platform that grew to 10M+ users and helped brands like Red Bull and Swarovski understand consumer attention at scale. Swelly was later acquired. Since then, I’ve founded and helped scale multiple companies across consumer apps, e-commerce, and growth infrastructure. This includes Stardust Coffee and Candycat, a go-to-market studio helping startups reach millions of users. Today, I’m Founder & CEO of Findable. Findable helps companies understand, monitor, and influence what AI systems like ChatGPT say about them, and become the answer when customers ask. We’re building the infrastructure layer for discovery in the AI era. Because search is no longer just Google.

Experience

Startups upper austria

Board Member

Mar 2026 – Present · 1 mo · Linz, Upper Austria, Austria

  • Proud to join the board and contribute to strengthening the startup ecosystem in my hometown and beyond through partnerships, community building, and flagship events.

Findable

Founder & CEO

Aug 2025 – Present · 8 mos · Vienna, Austria · Hybrid

  • Audit, monitor & influence what ChatGPT says about your business.
LLMSEOSEOSEO AuditsAI Search

Candycat

3 roles

Founder & GTM

Dec 2024 – Feb 2025 · 2 mos · Vienna, Austria

  • built a social networking app for real friends called Waffle.
  • Daily waffles
with your friends.
  • Short & crispy.
Go-to-Market StrategyStrategyLeadershipProduct Launch

Founder & GTM

Jun 2024 – Jan 2025 · 7 mos · Vienna, Austria

  • Our passion project born from a shared need amongst us founders: help neurodivergent individuals navigate the world.
  • Rakun is a marketplace for the 1 in 5 travellers who are on the neurodivergent spectrum.
  • Find travel essentials & useful tools for neurodivergent travelers
Go-to-Market StrategyStrategyStrategic PartnershipsProduct Launch

Founding Partner

May 2024 – Jun 2025 · 1 yr 1 mo · Vienna, Austria

  • Go-to-market agency helping startups & scale-ups launch new products, and identify organic growth opportunities.
  • As Founding Partner I worked on client acquisition & lead execution of strategy for clients ranging from pre-product-market-fit startups to scale ups with 30 Million+ users.
Go-to-Market StrategyStrategyLarge Language Models (LLM)Strategic PartnershipsProduct LaunchSEO+2

Stardust premium instant coffee

2 roles

Partner & Co-Founder

Jun 2024 – Nov 2025 · 1 yr 5 mos · Vienna, Austria

  • Barista grade instant coffee e-commerce
Go-to-Market StrategyBranding & IdentityStrategic PartnershipsLeadershipProduct Launch

CEO & Founder

Feb 2022 – Jun 2024 · 2 yrs 4 mos · Vienna, Austria

  • Orgn Inc - the home of Stardust Adventure Coffee
Go-to-Market StrategyStrategyLeadershipProduct Launch

Swelly

2 roles

Growth Advisor & Board Member

Dec 2021 – Aug 2023 · 1 yr 8 mos

  • Following Swelly's acquisition I joined the board to help accelerate Swelly's growth
Go-to-Market StrategyStrategyStrategic PartnershipsProduct Launch

CEO & CPO, Co-Founder

Feb 2015 – Nov 2021 · 6 yrs 9 mos

  • Swelly is a Social Polling App where 10 Million teenagers help each other with daily decisions.
  • We empower innovative retail brands like Red Bull & Swarovski with the knowledge of 300+ Million opinions shared.
  • Swellly is a proud Facebook partner and got featured in Facebooks F8 Keynote 2017.
StrategyProduct Launch

Span (acquired by eight sleep)

Growth

Sep 2021 – Nov 2021 · 2 mos · San Francisco, California, United States

  • Our aim at Span is to help 1 Million people to live at their optimal health span.

On deck

Fellow ODH1 - On Deck Health

Apr 2021 – Apr 2022 · 1 yr

  • I'm excited to continue my personal learning & growth journey by joining
  • @beondeck's inaugural health fellowship cohort #ODH1
Go-to-Market StrategyStrategyStrategic PartnershipsLeadershipProduct LaunchSEO+2

Glacier

Growth Advisor

Sep 2020 – Jan 2021 · 4 mos

  • Glacier makes carbon reduction for companies #supersimple As part of a collaboration between GatewayLabs+ and Glacier I joined as a Growth advisor to help Glacier building the most influential community for carbon reduction.
Product Launch

Susta sustainable merchandise

CEO & Co-Founder

Apr 2020 – Sep 2020 · 5 mos · Vienna, Austria

  • Susta turns your corporate identify into your own sustainable fashion brand.
  • We produce high quality merchandise near you. We created antiviral gloves 'ElephantSkin' (www.elephantskin.com) which are now listed in 20k retail stores. Me & my partners at Gateway sold our shares in September 2020.
Product Launch

Gateway labs

non-operative Co-Owner

Jan 2020 – Present · 6 yrs 3 mos · Vienna, Austria

  • Gateway Labs is a boutique consulting firm for founders by founders.
  • Gateway Holding invests in startups from pre-seed to Series A (Blockpit, Stardust, DasMerch, Vresh,...)
Go-to-Market StrategyBranding & IdentityStrategyLeadershipProduct Launch

Chatbot summit

Strategic Advisor & Speaker Relations U.S.

Feb 2017 – Dec 2019 · 2 yrs 10 mos

Go-to-Market StrategyStrategyStrategic PartnershipsLeadershipProduct Launch

Das merch.

Investor & Advisor

Jan 2012 – Present · 14 yrs 3 mos

  • first investor in Europe's leading 100% sustainable, fair trade corporate merchandise company serving clients such as Süddeutsche Zeitung, Tractive, mibag, Wiener Linien, Sonnentor, and 1000+ more.

Vresh gmbh

Investor & Advisor

Jan 2012 – Present · 14 yrs 3 mos

  • first investor in sustainable fashion e-commerce brand

Sektion8 e-commerce

Founder

Jan 2006 – Dec 2014 · 8 yrs 11 mos · Vienna

  • A brick & mortar skateshop I opened at age 18 turned into an E-Commerce Facilitator for the European market, B2B and B2C
  • Growth Hacking, Marketing, Partner Management, Biz Dev, Vendor Relationships, E-Commerce, 
International E-Commerce Management
  • After my brother Klaus Buchroithner took over, SeKtion8 evolved into Vresh (Austrias biggest Streetwear brand) and DasMerch.com (Sustainable Merch for Startups)
StrategyStrategic Partnerships

Education

HTBLA Leonding

Drop out — Computer Software Engineering

Sep 2002 – Jun 2004

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