Penda Sow

Product Marketing Manager

Paris, France3 yrs 4 mos experience
Highly StableAI Enabled

Key Highlights

  • 8+ years in Product Marketing and Strategy
  • Proven track record in revenue growth and AI adoption
  • Expert in cross-functional team leadership
Stackforce AI infers this person is a Product Marketing expert in the Tech industry with a focus on strategic growth initiatives.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategySales OperationsStrategyCustomer DevelopmentSalesTrade MarketingChannel MarketingProduct ManagementCloudBusiness Development

Other Skills

Sales enablementCompetitive positioningDiversity & Inclusion initiativesCross-functional executionEvent managementSales strategyOperations managementData-driven insightsCoachingProgram designAccount planningStakeholder engagementConsultative sellingData-driven analysisMarketing strategy

About

Innovative and data-driven strategist with 8+ years of experience in Product Marketing, Go-to-market, sales operations, and stakeholder management across leading tech companies.

Experience

3 yrs 4 mos
Total Experience
3 yrs 4 mos
Average Tenure
--
Current Experience

Apple

Product Marketing Manager France

Aug 2025Present · 8 mos

Microsoft

3 roles

Product Marketing Manager (GTM), Modern Work & Surface

Promoted

Jul 2023Aug 2025 · 2 yrs 1 mo

  • Led go-to-market strategy for Modern Work & Surface, including the launch of Copilot+ PCs, driving revenue growth, AI adoption, and cross-functional execution across sales, marketing, ops, and partners. In charge of orchestrating competitive positioning, sales enablement, partner expansion, and flagship events (including a 250+ executive summit generating $8M pipeline), while also leading Diversity & Inclusion initiatives and external partnerships to amplify impact beyond business performance.
Go-to-market strategySales enablementCompetitive positioningDiversity & Inclusion initiativesCross-functional executionProduct Marketing

Association Lead - Diversity & Inclusion

Apr 2022Aug 2025 · 3 yrs 4 mos

Product Marketing Manager, Modern Work & Employee Experience

Apr 2022Jul 2023 · 1 yr 3 mos

Amazon web services (aws)

Sales Strategy Operations & Enablement

Jun 2020May 2022 · 1 yr 11 mos · Paris, Île-de-France, France

  • Strategic Sales Operations leader and trusted advisor to 100+ sellers and leaders, driving end-to-end execution across allocation, consumption, pipeline, and customer growth while shaping territory, quota, compensation, and revenue planning. Combines data-driven insights, coaching, and program design to remove performance blockers, embed new seller capabilities, and scale go-to-market excellence across markets.
Sales strategyOperations managementData-driven insightsCoachingProgram designSales Operations+1

Google

Enterprise Customer Development - Google Cloud

Sep 2019Jun 2020 · 9 mos · Dublin, Leinster, Ireland

  • Strategic Account Manager driving end-to-end account planning and stakeholder engagement, leading cross-functional teams to expand executive relationships, unlock growth opportunities, and translate industry insights into actionable territory strategies. Combines consultative selling, customer advocacy, and data-driven analysis to strengthen pipeline, deliver high-impact executive workshops (20+), and elevate customer engagement through tailored events, business reviews, and strategic negotiations.
Account planningStakeholder engagementConsultative sellingData-driven analysisCustomer DevelopmentSales

Microsoft

Trade/Channel Marketing

Jan 2019Jul 2019 · 6 mos · Région de Paris, France

  • Led the Windows partner ecosystem and distribution strategy, orchestrating large-scale retail and digital campaigns (BTS, Black Friday, Christmas), optimizing in-store and online customer journeys, and managing 50+ OEM, retail, and field stakeholders across markets. Drove end-to-end execution of major brand and product launches (New Generation PC, Super PC, Windows 7 EOS), deployed 120+ retail spaces, and introduced innovative digital tools like FNAC’s Smart Assistant to accelerate conversion and elevate the customer experience.
Marketing strategyCampaign managementCustomer journey optimizationTrade MarketingChannel Marketing

Enablon

Product Manager - Cloud

Apr 2018Sep 2018 · 5 mos · Région de Paris, France

  • Drove innovation within a Cloud & AI team by shaping vision and roadmap, defining new sales plays, and translating emerging technologies (IoT, drones, AI, big data) into concrete customer use cases and prototypes — including the launch of a Drone & AI security solution. Operated at the intersection of product and go-to-market as Product Owner (backlog, sprints, demos), while leading high-impact initiatives such as a 300+ attendee EMEA conference and executive keynotes to position new solutions in market.
Product managementInnovationCloud technologiesAIProduct ManagementCloud

Efficio group

Business Developer

Jun 2017Dec 2017 · 6 mos · Greater Paris Metropolitan Region

  • Led the development of the Fashion & Accessories division within an international luxury media barter group, driving selective brand partnerships from prospecting through negotiation across product, communication, and retail pillars. Built and scaled long-term premium brand relationships to support growth ambitions while closing high-value, multi-dimensional deals end to end.
Business developmentNegotiationBrand partnershipsBusiness Development

Education

SKEMA Business School

Master's degree — Project & Program Management and Business Development

Jan 2016Jan 2018

North Carolina State University

Master 1 - Exchange Program — Global Business Management & Marketing

Jan 2016Jan 2017

Université Paris Nanterre

Licence — Économie et Gestion

Jan 2012Jan 2016

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