Apr 2014 – Present · 12 yrs 1 mo · India

• Passionate about driving mission focused governments in India. Just as we have researched amongst companies we did the same with governments. While 9 our of 10 companies fail to execute their well crafted strategy, none of the elected governments of the last 15 years had executed their poll promises in full. Set up Medici Institute to drive change through facilitating governments to plan their strategic agenda and a balanced execution system, leading to alignment of ministries, bureaucrats, citizens and other stakeholders.

Jan 2014 – Jan 2016 · 2 yrs

Jan 2005 – Jan 2009 · 4 yrs

• Driven the BSC across India and Middle East in association with Kaplan and Norton.

Apr 2004 – Present · 22 yrs 1 mo

• CustomerLab is an innovative consulting firm focused on managing strategy, value chain and innovation for its clients in partnership with some of the leading minds of the world such as the inventors of Balanced Scorecard, SERVQUAL, Medici Effect, MarketBusters, and Think Wrong. Managed a diverse team of consultants, thought leader partnerships, industry body alliances, a wide range of clients and government relationships. Implemented strategy management and governance processes to drive breakthrough performance within a 2-3 year frame in companies ranging from Reliance, Birla Group, Wipro and Cognizant, to LMW, ABN Amro, DUBAL and numerous SMEs.
• Launched several world-class workshops and thought leadership events over the last few years along with our sister company Innovative Media. Brought in disruption in the learning space with technology intervention along with the gurus. Driven brand width with white papers, columns across media and keynote addresses. Launched line of sight assessment for alignment and strategy execution with global benchmarks. Instituted an innovation hall of fame award for corporate India. Evangelised strategic agenda and governance models for governments with the President, PM, FM and several state-CMs. Triggered change agenda for many companies and a couple of ministries. Led and coached the team on business development, frameworks and processes such as BSC, SERVQUAL, customer scenario mapping, consumption chain, DDP, B2B new product blueprinting and new strategy playbook. Launched a new service on B2B new product blueprinting with US-based AIM Institute. Managed partnerships with such thought leaders as Kaplan, Norton, McGrath, Seybold, Ohmae, Parsu, Johansson, CK Prahlad, Ward and Lenskold. Closed alliances with the global disruptor mach49, industry bodies like CII and FICCI, CIPS and Think Wrong. Launched MDP programmes with multiple institutes. Trained over 5000 senior executives from over 60+ companies.

Jan 2004 – Jan 2006 · 2 yrs

• Jointly held several high profile thought leadership events together.

Jan 2000 – Jan 2005 · 5 yrs

• Handled a weekly column on marketing in Catalyst

Jan 1998 – Jan 1999 · 1 yr

• Was responsible for revenues, operations, client service, strategic and tactical brand inputs, and internal controls. Handled the brand Kissan, then a Rs 120 Cr (USD 30 M) brand with spends of Rs 10 Cr (USD 2.5 M). Launched TomChi, a new ketchup variant, to take on the then-market leader Nestle Maggi Hot & Sweet. Post launch market share of Kissan went up to 36% from 30%. Additionally helped launch tomato paste cooking pastes and atta. Planned a master branding strategy for Kissan using Kapferer framework and helped trigger a 25% growth for jams from a stagnant 2% growth. Initiated various strategic projects including ID Manual, new label designs, new merchandising, category development plans, etc to drive growth for the agency.

Apr 1997 – Present · 29 yrs 1 mo

• Having set up the thought leadership seminars industry in India in 1997, we led the industry till now with over 90 guru seminars covering the who's who of thought leaders from Porter to Kaplan and Prahlad to Hamel and more. Partnered with Times Group to launch several new programmes for over 5 years. Innovated new formats for the CEO, CFO and CIO audience with multiple partners including Microsoft, EMC, IBM, Data Dimensions, ICICI, VMWare, Lenovo, UB, Oracle, SAP, CII, Tata and others. Disrupting existing models with disruptive tech. Introduced new formats including boardroom models, and one-on-one coaching. Imparted thought leadership training to 35000+ executives from over 1000+ companies. Driven customised Learning@speed of business programmes for companies, and also for large 500+ delegate events.

Jan 1996 – Jan 1997 · 1 yr

• Handled brand management, strategic and tactical planning and positioning for regional clients. Launched Sony PlayStation successfully. Within six months of start-up, won nine major accounts including Ford, Saab, Galloper, Rolls Royce, Emirates Bank, Jumbo Electronics (including Sony, Brother and Ricoh), Dubai Transport, Supra and Jumbo Corporate.

Jan 1993 – Jan 2016 · 23 yrs

• Handled a few columns in Brand Equity, Corporate Dossier, and the main paper