Dec 2013 – May 2019 · 5 yrs 5 mos · India

• Achievements:
• Organised the team with clear roles, responsibilities and accountability that lead efficient operations.
• Launched 18 “Made for India” products & 19 inspiration shops that led to 60% sales growth.
• Set a new industry benchmark by a launch event that was accorded as “Best Ever” by industry veterans.
• Developed a strong loyalty & outreach program which is loved by painters and drives secondary sales.
• Devised Jotun Privilege Club program, that motivated dealers to promote Jotun & increased dealer contribution by 66%.
• Launched Jotun India Website and Facebook page and achieved high engagement with the TG.
• Winner of JMA Communication Award 2014.
• Responsibilities:
• People & Strategy:
• Manage Marketing & Retail Sales team by planning, developing & implementing strategies & leading the Marketing & Retail Sales force to ensure that the segment achieves desired sales & marketing objectives in-line with global strategy and direction.
• Product Innovation & Category development:
• Accountable for developing innovative products for the Indian Retail and Project market in both Categories - Interior and Exterior to drive P&L Top line and bottom line targets.
• Manage product portfolio & pricing to ensure competitiveness and dealer profitability.
• Retail Development:
• Build market share by implementation, expansion & consolidation of the Jotun Retail concept/network and promoting Shop concept.
• Build and execute programs to enhance loyalty of key influencers like dealers, shop boy, painters, contractors, architects, specifiers & interior decorators.
• Establish a strong hold in retail market by engaging in an appropriate and cost-effective Advertising & Promotion program to ensure our products are well recognised and approved by influencers which contribute to developing consumer awareness.
• Manage Web and Social media in line with the global programs to drive lead generation though digital marketing.
• Enhance retail experience by training shop salesmen and merchandising models.

Jun 2010 – Dec 2013 · 3 yrs 6 mos · Mumbai Area, India

• Developed and managed marketing strategy for Philips & Electrolux in alignment with global strategy and plans as well as to deliver the local objectives and financial goals.
• Developed and executed plans for demand creation including product launches, seasonal and festival campaigns, promoter programs, brand campaigns and annual operating plans (AOPs), through targeted Digital, TV & Print Advertising Campaigns.
• Devised sales and marketing processes for the company as per the vision and direction of the top management.
• Developed the penetration strategy and tools for various B2C channels like single brand, multi-brand, modern trade, distributor e-commerce and B2B.
• Set KPIs and measurement and monitoring system for sales effectiveness and secondary tracking.
• Formulated the digital, e-commerce and social media strategy and got alignment and approval from the global brand teams. Launched the facebook page and twitter handle and got the brand to trend on #1 position globally on twitter for more than 2 weeks.
• Set up consumer and trade research to capture insights and provided inputs for product development.
• Conceptualized and executed a strategic alliance that brought the organization a value of Rs 550 Million.

Apr 2005 – Mar 2006 · 11 mos

• Responsible for supporting local sales teams in achieving their sales targets through innovative
• programs and executing corporate marketing activities in Mumbai, Thane, Raigarh & Goa.
• Key Contributions -
• Conceptualised & Executed an Innovative Promotion that was featured on CNBC’s Story Board program.
• Introduced Industry First’s one day offer, which became industry standard.

Sep 2004 – Apr 2005 · 7 mos

• Responsible for annual sales of Rs 432 Mn. Managed distributor sales staff and 5 stockists. Role
• was to facilitate distributors to increase reach, depth and width of distribution by ensuring that
• they had adequate number of trained sales staff and logistics to service the market. Also
• included training, monthly review of sales performance and journey plans of distributor sales
• staff.

Jun 2004 – Jun 2010 · 6 yrs

• Responsible for supporting sales teams in achieving their sales targets through innovative
• programs and executing corporate marketing activities.
• Assisted the regional head in evaluating business potential of various geographies and
• conducted activities to develop the area.
• Helped in reviewing the sales teams performance by tracking numerical distribution, weighted
• distribution and counter share data to identify improvement areas and align sales focus.
• Devised channel strategy and partner selection criteria, reviewed existing and new channel
• partners.
• Assisted them in breaking into key accounts and acquiring new customers through outreach
• programs.
• Notable contributions -
• 200% growth in Sales Volume of Refrigerators.
• Was instrumental in changing the market from CRT to Flat Panel LED TVs by creating display infrastructure and trade focus.
• Introduced Industry First’s Display Scheme, which became industry standard.
• Helped teams to achieve their sales goals by focussed sales driven ATL & BTL activations.
• Selected to represent India as Power Trainer on global forum & Product Expert on National TV Shows.

Jun 2004 – Aug 2004 · 2 mos

• Worked closely with Segment Vice-President, National Sales Manager, Retail Manager &
• Marketing Manager.
• Launched Flagship Phone Samsung D410 in 5 major cities of Uttar Pradesh with ASM via Dealer Meets & PR Events.

Jun 2001 – Jun 2010 · 9 yrs · Mumbai Area, India

• Training, Mentoring and Motivation students to achieve their career aspiration through life changing education.
• Counselling students by apprising them about the career options and guiding them on the qualification required to access the desired career and directing them towards the relevant international examinations like TOEFL, IELTS, GRE, GMAT, SAT, etc., & domestic examinations like CAT, CET, NMAT, XAT, etc.,.
• Conduct outreach programs at various colleges and educational campuses for demand and lead generation.
• Worked on creating "Dhruv" - a career guidance program based on psychometric testing and counselling.
• Taking classes for Maths, English and Logical Reasoning.
• (Worked Part-time 2002 onwards.)

Jul 2000 – Dec 2000 · 5 mos · Kalwa, Mumbai

• Responsible for design and development of Rotary Operator Kit, an export product.
• Designed the operating instructions manual for the Rotary Operator Kit from scratch.
• Innovated the design of a starter switch which led to immense dealer satisfaction, reduced SKUs and made processing easier for trade partners.