Aug 2021 – Present · 4 yrs 8 mos · Kerala, India · Hybrid

• 𝐁𝐞𝐬𝐩𝐨𝐤𝐞. 𝐂𝐮𝐬𝐭𝐨𝐦 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫𝐬, 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐞𝐝.
• Bespoke is the evolution of 40 years of woodworking heritage, reimagined for the digital age. We were founded to solve the biggest problem in premium interiors: the gap between "Design Intent" and "Factory Reality."
• We don't just build Modular Furniture; we execute Design-to-Manufacturing (D2M) workflows.
• Our Core Architecture:
• 🔹 𝐓𝐡𝐞 𝐁𝐫𝐚𝐢𝐧 : We have eliminated manual guesswork. Our designs aren't just pretty pictures; they are machine-ready code. Using Cabinet Vision, we generate precise engineering data that flows directly to the factory floor. You can experience your space in VR before production begins guaranteeing 100% visual certainty.
• 🔹𝐓𝐡𝐞 𝐌𝐮𝐬𝐜𝐥𝐞 (𝐁𝐢𝐞𝐬𝐬𝐞 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧): We utilize state-of-the-art Biesse CNC machinery to execute designs with 0.1mm precision. This integration allows us to achieve factory-finish quality and industry-leading speed, far beyond traditional carpentry methods.
• 🔹 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭 (𝐙𝐞𝐫𝐨 𝐖𝐚𝐬𝐭𝐞): By integrating software and machinery, we operate with ~95% material yield efficiency (Zero Waste Principles). This means you pay for high-quality product, not operational inefficiency.
• Bespoke: Where traditional craftsmanship meets industrial precision.

Aug 2021 – Jul 2023 · 1 yr 11 mos

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Conceptualised the end to end bathroom service model for asian paints. Successfully piloted and launched the service - Design to execution model for Bath

Apr 2013 – Mar 2020 · 6 yrs 11 mos

• PnL & Strategy Ownership: Owned the 360-degree Business Plan and PnL for Sleek , achieving consensus across group stakeholders to ensure profitability during scale-up.
• M&A & Expansion: Led due diligence for acquisitions and devised Go-To-Market (GTM) strategies for new spaces in Home Improvement.
• Systems-Led Scale: Managed both Greenfield and Brownfield expansion, scaling the business ^X by establishing the "kitchen business model" from scratch.
• Revenue Impact: Strategized and launched new product categories that grew to contribute 70% of total sales.

May 2012 – Mar 2013 · 10 mos

• Handled a team of 14 comprising of sales and commercial officer in addition to the complete warehouse team of 30 employees to generate a Business turnover of above 200 Crores (Approx 33 m$) .Implemented many first of its kind ATL & BTL activities in one of the oldest and most matured Markets in India. Responsibilities included Demand planning, Supply chain , Dealer Management and Team Management

Apr 2010 – Jun 2012 · 2 yrs 2 mos

• Handled a team of 14 comprising of sales and commercial officer and a team of 10 taking care of the Service arm of the company, in addition to the complete warehouse team of 25 employees to generate a Business turnover of above 180 Crores (Approx 30 m$) . Stabilized the Market in the 2 year tenure and gained considerable Market Share and was the highest growing unit in the country.

Apr 2009 – Jun 2010 · 1 yr 2 mos

• Handled a team of 14 comprising of sales and commercial officer and a, in addition to the complete warehouse team of 25 employees to generate a Business turnover of above 100 Crores (Approx 22 m$) . Was the fastest Growing unit in the said period

Aug 2008 – Mar 2009 · 7 mos

• Responsible for all MArket Activation both ATL & BTL for the City of Bangalore

Apr 2014 – Apr 2020 · 6 yrs · Mumbai Area, India

Jun 2007 – Aug 2008 · 1 yr 2 mos

• Responsible for the Business for North and Central Kerala handling a team of 8 . Was the fastest growing Region in the said period
• Additional Responsibilities Included introducing a New SKU and piloting the same in select Market in East India, Optimizing the Super stockist Model in Saurashtra and Kutch of Gujrat

May 2006 – Jul 2006 · 2 mos

Aug 2004 – Apr 2005 · 8 mos

• Supply chain.