Pooja N.

Digital Marketing Specialist

Bengaluru, Karnataka, India19 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record in driving demand generation.
Expert in aligning marketing with revenue goals.
Strong cross-functional collaboration skills.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in Demand Generation and Digital Marketing.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationDigital MarketingMarketing Automation

Other Skills

Multi-Channel MarketingBrand ManagementCross-Channel MarketingContent SyndicationIntegrated ProgramsAnalyticsEmail MarketingPPCWebinarsSalesforce.comEloquaEvent MarketingBrandingSocial Media MarketingEvent Management

About

Strategic B2B Marketing Leader | Driving Growth Through Digital, Brand & GTM I help businesses scale through data-driven marketing, integrated campaigns and demand generation. Skilled at building brand visibility, accelerating pipelines and aligning marketing with revenue goals, I combine creativity with technology to deliver measurable impact. Expertise: Digital Marketing | Marketing Strategy | GTM & Campaign Execution | Branding | Demand & Lead Generation | Marketing Automation | Analytics Educational Background: Post Graduate in Business Management (Marketing & IT) MBTI Personality Type: INFJ – I bring strategic insight, creativity and a growth mindset to every initiative. Let’s connect to share ideas, explore synergies or discuss trends in B2B marketing.

Experience

19 yrs 5 mos

Total Experience

5 yrs 3 mos

Average Tenure

3 yrs 6 mos

Current Experience

Eplan

Hub Marketing Manager – India, SEA & ANZ

Oct 2022 – Present · 3 yrs 6 mos

Multi-Channel MarketingBrand ManagementMarketing StrategyDemand Generation

Blume global

Sr. Marketing Lead

Jan 2021 – Sep 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

Multi-Channel MarketingCross-Channel MarketingMarketing StrategyDemand Generation

Ibm

2 roles

Campaign Manager - IBM SPSS Statistics, Data Science & AI

Promoted

Dec 2013 – Sep 2020 · 6 yrs 9 mos

Marketing Manager – IBM Hybrid Cloud, Data Science & AI (IBM SPSS, Worldwide Team)
Owned end-to-end marketing campaigns across Email, PPC & Webinars, driving demand generation and pipeline growth for IBM SPSS globally.
Planned, implemented and optimized campaigns on online platforms, measuring results and reporting on effectiveness using Watson Analytics, Digital Performance Dashboard and other IBM tools.
Led key marketing programs to achieve lead and pipeline objectives, analyzing performance data and optimizing strategies for maximum ROI.
Managed interactions with external agencies, ensuring clear communication, reviewing campaign performance and enhancing outcomes.
Built strong cross-functional partnerships with content, product, digital, portfolio and sales teams to align marketing with business goals and solve implementation challenges.
Owned and executed campaigns on multiple e-platforms, ensuring seamless delivery and measurable results.
Proficient in Salesforce.com, Eloqua, UNICA, Pearl, Ruby, HotJar, Optimizely and Braze, leveraging tools for automation, analytics and performance tracking.
Skills & Expertise: Multi-Channel Marketing · Cross-Channel Marketing · Content Syndication · Integrated Programs · Demand Generation · Marketing Automation · Analytics

Multi-Channel MarketingCross-Channel MarketingContent SyndicationIntegrated ProgramsDemand GenerationMarketing Automation+2

Demand Programs Manager - IBM Business Analytics

Dec 2011 – Nov 2013 · 1 yr 11 mos

Cross-Channel MarketingContent SyndicationDemand GenerationMarketing Strategy

Info edge india ltd

Business Manager - Corporate Sales

Feb 2006 – Sep 2011 · 5 yrs 7 mos · Bengaluru Area, India

Developed, budgeted and forecasted revenue and growth plans for key accounts.
Mapped client requirements and crafted unique value propositions to secure contracts with key decision-makers.
Managed strategic relationships with key customers to maximize sales and long-term partnerships.
Enhanced brand visibility to drive higher market share and strengthen account presence.
Oversaw lead generation, cross-selling and up-selling initiatives, ensuring profitability and collection targets.
Ensured customer satisfaction by closely understanding client needs and tailoring solutions accordingly.
Implemented sales systems and processes to consistently achieve account growth objectives.
Executed sales plans and marketing initiatives to maintain strong brand presence and market share.
Designed customized solutions for clients, fostering long-term relationships and repeat business.