PANKAJ KUMAR

Business Development Executive

Kolkata, West Bengal, India18 yrs 9 mos experience

Key Highlights

Expert in retail expansion and market mapping.
Strong P&L management and budget planning skills.
Proven track record in user-centric city development strategies.

Stackforce AI infers this person is a Retail Expansion Expert with a strong focus on strategic growth and operational excellence.

Contact

Skills

Core Skills

New Market ExpansionBusiness DevelopmentProperty ManagementSales ManagementP&l ManagementTeam Leadership

Other Skills

Commercial Real EstateNew Business DevelopmentNew Store OpeningsProfit/Loss AccountabilityRetail OperationsRevenue & Profit GrowthData-Driven AnalyticsDemographic UnderstandingImpact AssessmentUser-Centric StrategyProperty AcquisitionFranchise ManagementOperations ManagementRetail SalesMarketing

About

Specialties: • Proven ability of Retail Operations which are both employee and organisation friendly. •Deep understanding of the P&L and ways to make it work better. • Fantastic organizational and budget management skills. • Strong ability to prioritize between numerous high-profile projects and responsibilities. At Decathlon Sports India, my role as Expansion Manager entails developing long-term strategic growth plans and identifying retail hotspots to enhance the value of both stores and the city. Leveraging data-driven analytics and a deep understanding of demographics, my vision for city development is centered around impactful, user-centric strategies that bring sustainable value to the community and the company. Previously, managing business property expansion for Infiniti Retail Limited's East Region, I excelled in property acquisition, franchise management, and retail operations, significantly advancing our network's footprint. My efforts in market mapping and franchise relations, paired with a steadfast commitment to operational excellence, have cemented my reputation as a dynamic force in the retail expansion domain.

Experience

18 yrs 9 mos

Total Experience

2 yrs

Average Tenure

Current Experience

Decathlon sports india

Expansion Leader

Feb 2024 – Apr 2025 · 1 yr 2 mos · Kolkata, West Bengal, India · On-site

City Development and Vision:
Demographic Understanding: Comprehend city
demographics, including retail and residential aspects, infrastructure, and emerging areas.
Data-Driven Analytics: Utilize data from various sources for decision-making, employing data science both on-field and through tools.
Hotspot Identification: Locate key areas of interest.
5-Year City Vision: Develop a strategic trajectory for city and cluster growth over a 5-year span.
Value Creation: Enhance the value of both stores and the city through competitive strategies.
Impact Assessment: Measure the effects of decisions. • User-Centric Strategy: Advocate for user-centric strategies at catchment, city, and country levels
Site Prospecting & Negotiation:
Hotspot Prospecting: Identify prime locations and
engage with landowners and developers.
Concept-Aligned Negotiation: Negotiate property agreements in alignment with our concept.
Store Assurance: Collaborate with internal stakeholders
to secure stores. • Network Utilization: Leverage industry connections and
expertise. • Profitability Assessment: Conduct vulnerability and
rentability studies for actionable KPIs. • Asset Management: Oversee asset safety, security, and maintenance, including lease administration.
Financial & Legal understanding
I work on the financial feasibility of the project. (Security and Rentability analysis and key ratio of profitability, TO/SQMTRS, TO/Inhabitants, ROCE and GOI)
I work on the economic projection of city/cluster based on on-field data and online/ tool data.
I need to have an entrepreneurial mindset and a long-term vision. Data is the key to all decisions - data science and data analytics approach.
I understand the legal wills and the relevance and
documentation of legal due diligence and process for
establishing the marketable titles of properties/sites/
premises.
I support securing projects legally by structuring .

New Market ExpansionBusiness DevelopmentCommercial Real EstateNew Business DevelopmentNew Store OpeningsP&L Management+4

Infinity retail private limited ( croma electronics)

Area Business Development Manager

Nov 2022 – Jan 2024 · 1 yr 2 mos · Kolkata, West Bengal, India · On-site

Managing Bihar & Jharkhand for Expansion Of New Stores for Croma. , Penetrating the footprints across region...
Skills: Property Acquisition, Franchise Management Operations Management Standard Operating Procedure (SOP) Retail Sales Business-to-Business (B2B) B2b sales Channel Partners Product Management Sales Franchise Agreements. Franchise Relations Market Mapping Employee Training Training & Development Visual Merchandising KPI Reporting KPI Implementation KPI Dashboards Key Performance Indicators Key Metrics Process Improvement Client Relations Interviewing. Client Counseling Client Liaison. Business Strategy Business Process Improvement Distribution Management Retail · Business Development Marketing Team Management. Leadership Liasoning Sales Operations. Warehouse Operations Retail Operations Store Management

Property AcquisitionFranchise ManagementOperations ManagementRetail SalesBusiness DevelopmentMarketing+3

Reliance retail

Territory Business Head (Distribution)

Oct 2021 – Nov 2022 · 1 yr 1 mo · Contai subdivision, West Bengal, India · On-site

Channel Sales
Distribution Ajio business
MBO
Handled Retailers and Dealers
On boarded new distributors , retailers and dealers.

Sales Management

Royal enfield

Area Business Manager (Dealership) West Bengal

Nov 2019 – Mar 2020 · 4 mos · Kolkata, West Bengal, India

Handled Institutional sales
Handled 36 Dealership in West Bengal, Team Management, Collection and Order, Recruitment, Training, FJC, MOM, New store opening, Business Development, Marketing activities, Competitors analysis, SWOT analysis, Market visit, Product reviews. Customer Relationship, Customer Delight at Dealership, P&L. ROI, Inventory management, Stock check, Quality check.

P&L ManagementRevenue & Profit GrowthProfit/Loss AccountabilityTeam LeadershipSalesTeam Management+4

Ssipl retail ltd

Business Head EAST India

Nov 2018 – Nov 2019 · 1 yr · Kolkata Area, India

Handled corporate sales
Handled entire East Region W. B., ODISHA, BIHAR, JHARKHAND, CHHATTISGARH, NORTH EAST, ASSAM, MIZORAM, ITANAGAR, SS division. To look 32 COCO FOFO COFO EBO Stores in Eastern region.
Accountability
1. P&L of the store
2. Annual Budget planning
3. Expenses minimize
4. Recruitment of AM, SM
5. Stock planning
6. Marketing strategy ATL BTL
7. Competitors analysis
8. New store opening
9. Liaosioning Work
10.Review with S.M and team WTD MTD YTD
11. Store VM AND ambience

Bombay dyeing

Cluster Head East & North Zone

Nov 2014 – Nov 2018 · 4 yrs · Kolkata

Handled corporate sales.
Handled 12 Coco stores with channel sales and institution sales in East and north region. ( Kolkata, Patna, Ranchi, Delhi/NCR, Ludhiana, Kanpur)

Sales Management