Aug 2023 – May 2025 · 1 yr 9 mos

• Leading the marketing and partnership go-to-market strategies

Aug 2022 – Jan 2025 · 2 yrs 5 mos

• Transitioned from EMEA Head of Marketing to Global ABM Director, leading a global account engagement strategy across US and international teams. Established ABM as a core pillar of the revenue strategy, aligning regional and global teams to deliver personalised, high-impact engagement that drives customer lifetime value and long-term growth.

Aug 2022 – Sep 2023 · 1 yr 1 mo

• Led the EMEA regional marketing strategy, aligning execution with revenue objectives. Worked closely with EMEA sales, partnerships, customer success, and global marketing teams to deliver scalable, predictable programs tailored to regional needs. Acted as the voice of the region, driving demand generation, pipeline growth, and measurable impact across EMEA.

Jan 2021 – Aug 2022 · 1 yr 7 mos · Remote / US

• Led marketing strategy with a strong focus on Account-Based Marketing (ABM), driving pipeline growth through close alignment with sales and product teams. Played a key role in marketing and communications for Wejo’s IPO, shaping messaging for investors, media, and stakeholders.

Feb 2018 – Sep 2021 · 3 yrs 7 mos · London Area, United Kingdom

• Led the transformation of Turnstyle Designs’ in-house marketing function, elevating brand positioning and supporting commercial growth. Defined and executed strategies to strengthen sales enablement and enhance the end-to-end customer experience, including packaging and internal communications. Established a distinctive and cohesive brand identity across all touch points, ensuring consistency, clarity, and long-term brand value.

Aug 2017 – Jan 2020 · 2 yrs 5 mos · London, United Kingdom / South Africa · Remote

• As a founding team member at Fuel Secure, I helped shape the brand and go-to-market strategy for a mobile app designed to make refuelling safer and more convenient in South Africa. Led branding, design, and marketing execution, including market and competitor research, trial launches, and media planning. Worked closely with partners and fintech providers to secure integrations and funding, establish strategic brand partnerships, and build marketing budgets through sponsorships. Played a key role in positioning the product around safety, cashless payments, and improved experiences for both customers and fuel station attendants.

Sep 2016 – Aug 2017 · 11 mos · Devon

• Managed integrated marketing campaigns for a portfolio of well-known consumer brands, acting as the primary client lead from briefing through delivery. Worked closely with creative, media, digital, events, and production teams to deliver campaigns on time, on budget, and against performance objectives. Led client relationships, presented to new and existing accounts, and provided clear ROI reporting with recommendations for optimisation and future growth. Gained strong agency-side experience balancing strategic thinking, commercial awareness, and hands-on execution across multi-channel campaigns.

Jun 2016 – Apr 2019 · 2 yrs 10 mos · London, United Kingdom

• Led marketing and partnership strategy at Bevy, owning digital growth, brand positioning, and strategic relationships in a high-growth start-up environment. Defined and executed paid social, SEO, and PPC strategies to drive customer acquisition and brand awareness, while overseeing influencer partnerships, social media, and digital brand activations. Built and managed key external partnerships and agencies, aligning marketing investment with business objectives and target audience growth. Played a senior leadership role in scaling Bevy’s brand presence and performance across digital channels, with a strong focus on data, execution excellence, and commercial impact.

Mar 2013 – Nov 2016 · 3 yrs 8 mos · London, New York, Cape Town, Milan, Paris

• Founded and scaled Avant-Premiere, a brand development and launch platform supporting emerging designers through sales, events, and strategic exposure. Built and led a specialist team delivering bespoke brand development services, leveraging a strong network of buyers and press to drive commercial success. Worked with over 20 emerging brands, launching seasonal collections and securing sales with leading retailers.
• Led the execution of eight fashion week showrooms and five pop-up shops across multiple cities, showcasing dozens of designers per activation. Created and launched a monthly online editorial featuring exclusive brands and curated icons, strengthening brand visibility and audience engagement. Played a hands-on role across strategy, partnerships, commercial execution, and creative direction.

Sep 2012 – Sep 2013 · 1 yr · Greater London, England, United Kingdom

• Led the launch and rollout of the Soholistic spa concept across seven Firmdale Hotels in London. Owned end-to-end delivery, including hiring and training teams, implementing standard operating procedures, and managing day-to-day operations across multiple locations. Defined and executed marketing, PR, and sales strategies for each launch to drive awareness, memberships, and revenue.
• Oversaw product sourcing, testing, and staff training, while leading weekly management meetings and preparing P&L reports. Delivered press activity, promotional photo shoots, and in-room and customer incentive programmes, including local resident memberships, to support sustained commercial performance and guest engagement.

Jul 2010 – Sep 2012 · 2 yrs 2 mos

• Supported product development across the Burberry London and Brit ranges, working closely with senior product developers within the jerseywear category, one of the largest divisions in the business. Played a key role during a period of significant transformation under executive leadership, gaining exposure to senior-level processes and team evolution.
• Managed complex pre- and post-production fittings, translated design concepts into flat patterns, and coordinated sample development with factories in China and Italy. Presented samples to design teams, managed vendor communications, and delivered against tight timelines with a strong focus on quality and detail. Developed strong cross-functional and international collaboration skills, operating effectively in a fast-paced, high-expectation luxury environment.

Dec 2009 – Feb 2010 · 2 mos · London, United Kingdom

Jun 2009 – Aug 2009 · 2 mos · London, United Kingdom

Jan 2008 – Feb 2008 · 1 mo