Brandon Yoon, Ph.D. — CEO
As the Country Managing Director for Google Korea, I am honored to lead our world-class team during a pivotal era defined by the acceleration of AI. My mission is focused and personal: to ensure Google is a true partner in Korea’s success by leveraging the transformative power of Gemini and AI to democratize growth, foster local innovation, and empower our strategic customers to achieve their greatest ambitions. I bring over two decades of leadership experience scaling multi-billion-dollar digital and direct-to-consumer businesses across North America and Asia. My background includes serving as the General Manager and Site Leader for Apple Korea, where we achieved record-breaking revenue and market share growth, alongside senior executive roles at Samsung Electronics and Microsoft. This cross-cultural experience has provided me with deep fluency in leading complex, matrixed organizations through periods of significant market disruption and technological evolution. Beyond operational leadership, I am committed to high-standard corporate governance and organizational excellence. I leverage my academic background including a Ph.D. in Organizational Behavior from the University of Iowa and my prior service as an Independent Board Director (Chair, ESG Committee) for Krafton to drive responsible, ethical, and sustainable business strategies. I am energized by the road ahead and the opportunity to build the future of the Korean digital economy together with our partners and the talented Googlers across the region.
Stackforce AI infers this person is a SaaS and Digital Transformation leader with extensive experience in B2B and B2C environments.
Location: Seoul, South Korea
Experience: 22 yrs 5 mos
Skills
- Digital Transformation
- Executive Leadership
- Growth Marketing
- Artificial Intelligence (ai)
- Corporate Governance
- Digital Marketing
- Sales Growth
- Product Management
- Go-to-market Strategy
Career Highlights
- Led Google Korea's digital transformation and AI initiatives.
- Tripled revenue and doubled market share at Apple Korea.
- Pioneered corporate governance strategies at Krafton.
Work Experience
Country Managing Director (4 mos)
Stealth Startup
Co-Founder (9 mos)
Autodesk
Vice President, Digital Strategy and E-Commerce (1 yr 10 mos)
KRAFTON Inc.
Independent Board Director (2 yrs 9 mos)
Apple
General Manager & Site Leader (3 yrs 9 mos)
Samsung Electronics
Corporate Vice President & Chief Digital Officer (2 yrs 6 mos)
Microsoft
Sr. Director of Microsoft Retail, United States (3 yrs)
Director & Strategy Lead, Earlier Roles (10 yrs 1 mo)
Education
Bachelor of Business Administration - BBA at University of Notre Dame - Mendoza College of Business
Ph.D. at The University of Iowa Tippie College of Business
