Deepak Goel

Performance Marketing Manager

Delhi, Delhi, India12 yrs 4 mos experience

Highly Stable

Key Highlights

Drove 2× MAU and 3× DAU growth.
Spearheaded digital marketing strategies leading to significant revenue growth.
Partnered with founders to build multi-billion dollar startups.

Stackforce AI infers this person is a Fintech and E-commerce marketing expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

Digital MarketingUser AcquisitionDemand GenerationPerformance MarketingCampaign Management

Other Skills

Lead NurturingCustomer Re-engagementCross-functional CollaborationLead GenerationApp MarketingGoogle AdWordsSocial Media AdvertisingSEOMobile AdvertisingGoogle AnalyticsYouTubeAffiliate MarketingEmail MarketingSEMPPC

About

Growth-focused business leader with 12+ years scaling consumer startups across Fintech, E-comm, OTAs, Real Estate, Auto, and RMG. Drove 2× MAU and 3X DAU growth while owning ₹XXX Cr+ marketing P&L. Partnered with founders on GTM, strategy, and cross-functional execution to maximise market share and profitability. Expertise : Top-line growth, Go-to-market strategy, Demand generation, Growth Hacking, Conversion optimisation, New product launches, Brand communication, Building Strategic Alliances, CRM Profitability, Consumer Research. https://deepakgoel27.substack.com/

Experience

12 yrs 4 mos

Total Experience

2 yrs 3 mos

Average Tenure

9 mos

Current Experience

Sammaan capital limited

Deputy Vice President, Marketing

Aug 2025 – Present · 9 mos · Gurugram, Haryana, India · On-site

Paytm

4 roles

Associate Vice President - II

Apr 2024 – Aug 2025 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Associate Vice President - I

Oct 2022 – Apr 2024 · 1 yr 6 mos · Noida, Uttar Pradesh, India

General Manager | User Growth

Sep 2021 – Oct 2022 · 1 yr 1 mo · Noida, Uttar Pradesh, India

Deputy General Manager | User Growth

Sep 2020 – Sep 2021 · 1 yr · Noida, Uttar Pradesh, India

Acko general insurance

Head of Digital Marketing

Nov 2017 – Sep 2020 · 2 yrs 10 mos · Bengaluru Area, India

► Spearheaded Acko's digital marketing strategy, driving a 10X increase in car insurance top-line and a 4X increase for bike insurance at significantly lower CAC.
► Led overall marketing growth for user acquisition, lead nurturing, renewals & customer re-engagement across all business verticals - Auto insurance, Acko drive, Internet partnerships.
► Increased car insurance renewal rate by 40% within two months of re-launch. Improved the returning users by 5X in their insurance expiry month through targeted lead nurturing campaign.
► Liaised with the sales team to optimize call center operations (calling logics, advisor incentives, call quality metrics) and improved lead-to-sale conversion rates. Partnered with underwriting to identify profitable user segments and optimize acquisition/pricing strategies.
► Owned a cross-functional product improvement project to reduce the funnel drop-off rates & improve the user retention.

Digital MarketingUser AcquisitionLead NurturingCustomer Re-engagementCross-functional Collaboration

Immo capital

Chief Marketing Advisor

Nov 2017 – Sep 2020 · 2 yrs 10 mos · London, England, United Kingdom

► Partnered with co-founders to help solve critical short-term hurdles and devise long-term growth strategies.
► Spearheaded cross-functional global teams across UK, Germany & India to successfully execute Go-to-Market strategies, navigating cultural nuances to ensure smooth execution

Cars24

2 roles

Senior Manager, Marketing

Promoted

Apr 2017 – Nov 2017 · 7 mos · Gurgaon, India

► Pioneered demand generation through performance marketing channels as the first dedicated marketing leader. Built the business 30X in 20 months, with 80% contribution from performance marketing.
► Led the performance marketing team, scaling up leads through digital channels – contributing to 90% of all leads.

Demand GenerationPerformance MarketingLead Generation

Manager, Marketing

Feb 2016 – Mar 2017 · 1 yr 1 mo · Gurgaon, India

Vas data services pvt ltd

Assistant Manager, Digital Marketing

Jan 2015 – Feb 2016 · 1 yr 1 mo · Gurgaon, Haryana, India

► Managed and optimized campaigns across major digital channels (SEM, Shopping Ads, App Marketing, Re-marketing, Social Media, Display, Affiliate Marketing).
► Increased Android app installs by over 1 million (to 2 million) through successful app acquisition campaigns (CPI, CPS) across various marketing channels.
► Managed and optimized app retention campaigns (MAT, Apsalar, Facebook App Analytics), doubling DAU and boosting revenue contribution from DSPs (Criteo, Vizury) by 200% (from 1.5% to 4.5%).

Digital MarketingCampaign ManagementApp Marketing

Reliance

Graduate Engineering Trainee

Jul 2013 – Aug 2014 · 1 yr 1 mo · Gujarat, India

► Managed the commissioning project of PTA-5 Plant (₹110 Billion project), India's largest, by working alongside international vendors (MDT, J. Barnsley) with 100+ members from 5 different teams.

Jcb

Summer Trainee

May 2012 – Jul 2012 · 2 mos · Faridabad Area, India

► Designed Centralized Lubrication System for JCB backhoe-loader.
► Solved problems related to cost and efficiency of the earlier system.
► Letter Of Recommendation from Deputy General Manager, Product Engineering, JCB India.