Richard Cousins

Head of Growth

London, England, United Kingdom9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led growth strategies for multiple roles at Thriva.
Successfully launched a Google Ads service for charities.
Expert in digital marketing and data analysis.

Stackforce AI infers this person is a Digital Marketing Expert with a focus on Growth Strategies in SaaS.

Contact

Skills

Core Skills

Digital MarketingGrowth Strategy

Other Skills

Google AdsCustomer SuccessMachine LearningData SciencePPCGoogle AdwordsGoogle AnalyticsDoubleClickMicrosoft ExcelOnline MarketingMarket ResearchContent WritingOnline ResearchSearch Engine RankingTravel Writing

Experience

9 yrs

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 2 mos

Current Experience

Thriva

3 roles

Director of Growth

Promoted

Apr 2025 – Present · 1 yr

Head of Growth

Promoted

Oct 2023 – May 2025 · 1 yr 7 mos

Senior Growth Manager

Feb 2022 – Oct 2023 · 1 yr 8 mos

What3words

2 roles

Growth Marketing Lead

Promoted

Apr 2021 – Feb 2022 · 10 mos

Growth Marketing Manager

Jan 2020 – Apr 2021 · 1 yr 3 mos

Raising it

Digital Marketing Lead

Jun 2018 – Dec 2019 · 1 yr 6 mos · London, United Kingdom

Overseeing the launch & scaling of a brand new Google Ads management service at the UK’s leading charity website provider
Growing the service from a small-scale trial to an established business function with 200+ signed clients
Earning inclusion in newly-launched Ad Grants Certified Professionals program after an audit period by Google - one of fewer than 10 UK companies
Working closely with the Ad Grants team at Google, taking part in Beta testing and advising on future program updates
Partnering with internal Customer Success teams to ensure renewals and reduce customer churn
Working with internal Development and Data Science teams to productise & automate elements of the service, including the introduction of machine learning algorithms and a client onboarding app.

Google AdsCustomer SuccessMachine LearningData ScienceDigital MarketingGrowth Strategy