Mar 2021 – Apr 2024 · 3 yrs 1 mo · Orlando, Florida, United States · Remote

• Built and led a Website Strategy and Demand Generation team of 16 people (and 10+ contractors) with a focus on revenue growth and cost saving efficiencies, yielding upwards of +45% YoY revenue growth while maintaining free cash flow. My team improved the self-serve model to drive net new customer acquisition and PLG initiatives to drive customer cohort growth and NDR.
• Responsibilities included:
• Directing website conversion optimizations and SEO efforts to drive traffic and signup growth
• Building out testing to website and SEM programs for conversation rate optimization
• Managing the digital marketing integration for $XXXM+ Cloudways acquisition and all marketing and sales integration for $XXXM+ Paperspace acquisition
• Directing major marketing programs for website, growth marketing, events, advertising, and partner motions
• Relaunching the events team with a focus on driving pipeline through key events
• Overseeing a global field marketing team with the directive of revenue expansion in target countries
• Managing the startup marketing team with a goal of long-term, multi-year revenue growth.
• Collaborating with Data and Analytics teams to ensure all efforts were optimized towards a target pay-back period metric.
• Conducting extensive competitor research yielding actionable strategies for competitor conquesting across product, infrastructure, marketing, comms, etc.
• Promoted from Director of Digital Experience, Senior Manager of Product, and Senior Product Manager. Over my tenure as a people manager at DigitalOcean, I built a culture of collaboration and impact, resulting in 100% retention of all my FTE.
• 𝗦𝗸𝗶𝗹𝗹𝘀: Performance Marketing · Budget Management · Product Management · Engineering Management · Agile Development · A/B Testing · Demand Generation · Paid Media Advertising · Search Engine Optimization (SEO) · Marketing Analytics · Website Strategy · Acquisition Strategy · Product Led Growth · Growth Strategy · People Leadership

Feb 2020 – Jan 2021 · 11 mos · Orlando, Florida Area

• Family real estate and investments business
• 𝗦𝗸𝗶𝗹𝗹𝘀: Project Management · Property Management · Due Diligence · Pro Forma Evaluation · Investing

Jun 2017 – Feb 2020 · 2 yrs 8 mos · San Francisco Bay Area

• Built and led strategic planning, product development, and go-to-market executions globally for monetization products for the gaming vertical (a $150B+ industry). My leadership delivered >500% growth in monetizing partners and growth in partner revenue from <$1M/year to >$50M/year. During my tenure, my product marketing initiatives led to >40,000 net new onboarded partners to our gaming monetization products. I also led the development and launch of >50 new products, features, and optimizations across our suite of monetization tools (incl. subscriptions, tipping, advertising, brand collaborations, and more). I also managed all internal cross-functional partners (e.g., finance, policy, tax, privacy) to successfully integrate our monetization work with larger-scale initiatives including the FB Partner Program, FTC privacy regulatory requirements, and more.
• Full-time from 2018 to 2020
• Intern in 2017
• 𝗦𝗸𝗶𝗹𝗹𝘀: Product Marketing · Product Management · Go-To-Market Strategy · Partner Marketing · Cross-Functional Team Leadership · Zero-to-One Business Development · People Leadership

Nov 2015 – May 2016 · 6 mos · San Francisco Bay Area

May 2014 – May 2015 · 1 yr · Mountain View, CA

• Cultivated and managed >$15M in monetary and in-kind corporate partnerships from five major corporate sponsors (incl. Google, Bank of America, and Comcast). Managed all advertising campaigns (broadcast, web) resulting in 40% boost in website traffic (4M additional new website visitors). Led all growth and social media marketing campaigns, increasing site traffic from email/social media by >30% (2M additional regular visitors from these channels).
• 𝗦𝗸𝗶𝗹𝗹𝘀: Product Marketing · Go-To-Market Strategy · Partner Marketing · Cross-Functional Team Leadership · Digital Marketing · Growth Marketing · Email Marketing · Social Media Marketing · Paid Media Advertising

Aug 2012 – Apr 2014 · 1 yr 8 mos · Houston, Texas Area

• Consulted across a wide set of major industries: healthcare, transportation, oil & gas, chemicals, consumer-packaged-goods, government, non-profit, etc.
• A few select project highlights:
• Managed integration of back-office teams (finance, IT, operations, HR) for a $5B acquisition of a consumer goods company. My efforts resulted in $100M in savings captured over 2 years, exceeding target goals by 10%
• Improved 15+ key railroad stations for a US railroad by increasing on-time-arrivals by 6% ($20M in annual savings)
• Conducted analysis for billion-dollar Chinese oil & gas company seeking US entry; all recommendations were implemented
• 𝗦𝗸𝗶𝗹𝗹𝘀: Strategy Consulting · Go-To-Market Strategy · Market Entry · Product Growth and Expansion · Due Diligence · Acquisition Integration · Operations Strategy · Marketing Strategy · Project Management

Jun 2011 – Aug 2011 · 2 mos · Greater New York City Area

Jun 2010 – Jul 2010 · 1 mo · Cleveland, MS