Swetashi Riya

Performance Marketing Manager

Bengaluru, Karnataka, India3 yrs 9 mos experience

Highly Stable

Key Highlights

Led 45% YoY budget scaling in performance marketing.
Expert in multi-channel digital marketing strategies.
Proven track record in driving revenue stability.

Stackforce AI infers this person is a Performance Marketing Specialist in the MarTech industry.

Contact

Skills

Core Skills

Performance MarketingMedia PlanningDigital MarketingCustomer Acquisition

Other Skills

Branch adsStrategyMetaGoogleDV360ProgrammaticMarketplacesMarketing CampaignsSocial Media AdvertisingAudience SegmentationCreative TestingChannel Mix StrategiesAnalyticsFacebookSEO Audits

About

As Manager - Performance Marketing at Max Fashion India, I lead multi-channel marketing initiatives across platforms like Meta, Google, DV360, and marketplaces. My current role focuses on scaling marketing budgets by 45% YoY while maintaining efficiency, driving revenue stability, and aligning efforts with the company’s growth objectives. I manage campaign testing and optimization, creative experimentation, and media planning to drive traffic growth and improve ROAS. I hold a Master’s degree in Fashion Management from the National Institute of Fashion Technology, Kolkata, where I specialized in retail management. My expertise spans SEO audits, on-page optimization, and paid media strategies. Passionate about data-driven marketing, I aim to continue leveraging innovative approaches to deliver impactful results and contribute to organizational success.

Experience

3 yrs 9 mos

Total Experience

3 yrs 9 mos

Average Tenure

3 yrs 9 mos

Current Experience

Max fashion india

4 roles

Manager - Performance Marketing

Promoted

Apr 2025 – Present · 1 yr · Bengaluru, Karnataka, India

Current Strategic Leadership: Currently leading multi-channel performance marketing across Meta, Google, DV360, Programmatic, Marketplaces, OEM, and Affiliate networks.
Budget & Efficiency Scaling: Scaling marketing budgets by 45% YoY while maintaining revenue stability and efficiency, aligning with key growth charters and strategic objectives.
Experimentation & Optimization: Overseeing campaign testing, media planning, and performance audits to consistently drive traffic growth and ROAS improvements.
Creative & Conversion Impact: Leading experimentation pipelines, campaign audits, and creative testing to maximize conversion impact.
Content & Acquisition Strategy: Handling content strategy end-to-end across paid and organic formats to improve engagement and CTR. Also leading influencer collaboration campaigns to boost brand visibility and drive incremental acquisitions.

Branch adsStrategyPerformance MarketingMedia Planning

Assistant Manager

Promoted

May 2023 – May 2025 · 2 yrs · Bengaluru, Karnataka, India

Spearheaded daily performance reviews and worked with internal and agency partners to scale acquisition and retention campaigns across digital channels.
Focused on building meaningful audience segments, testing creative approaches, and improving channel mix strategies for consistent campaign evolution.
Partnered with product and SEO teams to enhance organic discoverability and improve keyword rankings through content and technical optimization.
Played a key role in elevating remarketing and app engagement strategies while ensuring spend effectiveness.
Contributed to marketplace growth through hands-on execution of Amazon and Myntra ad strategies, working on creative testing and audience refinement.
Known for a proactive, data-first mindset that helps bridge creative and analytical teams to deliver strong outcomes.

Marketing CampaignsSocial Media AdvertisingDigital MarketingCustomer Acquisition