Nov 2023 – Apr 2025 · 1 yr 5 mos · New Delhi, Delhi, India · On-site

• Part of the core leadership team. Driving aggressive year on year growth via awareness & consideration in a hyper-competitive landscape on D2C and all e-commerce partners.
• Responsible for all Digital Marketing efforts for the brand across all national e-commerce players.
• Responsible for growing the Loyalty and CRM functions.

Feb 2018 – Mar 2024 · 6 yrs 1 mo · Gurgaon, India

• A health food, clean label brand on a mission to change India's relationship with food. Find us on www.happyjars.com.

Jul 2017 – Jan 2019 · 1 yr 6 mos · New Delhi Area, India

• Conceptualised, designed and launched Fabindia’s first ever loyalty program - “FabFamily”. Led the ATL, BTL, media planning, research and CRM efforts for all of Fabindia. Helped to define and articulate a brand point of view, a tone and language for communication and a differentiated proposition.

Aug 2014 – Jul 2017 · 2 yrs 11 mos · Bengaluru Area, India

• Held communication P&L responsibility across the company. Was responsible for brand strategy & positioning including crafting the brand's first tagline. Headed digital marketing with responsibility for own website sales, SEO, SEM and social media. Led all ATL, BTL & PR efforts including the brand's relaunch and frequent product campaigns.

Jun 2007 – Aug 2014 · 7 yrs 2 mos · Mumbai (India), London (UK), Bangalore (India)

• Managed global communication mandates for various Unilever brands across India, Indonesia, Brazil, Mexico, Italy, Greece, Indonesia, Thailand, Russia, Poland, South East Asia, South Asia, Western Europe and Latin America. Elected to lead the communication for Unilever Sunlight portfolio of brands (worth €500m)including delivering the brand’s first fully integrated digital campaign. Re-defined the business focus of of clients to match with a consumer benefit in order to create a new business category for them. Extensive work on consumer insights including brand positioning, tagline development and helping with product-market fit.
• Promoted year-on-year within Lowe and won multiple performance-based incentives for the agency.
• Winner of the Impact Top 30 Under 30 award in 2014.

Jun 2006 – Apr 2007 · 10 mos · London, United Kingdom

• Researched and analysed PE investments in the Oil & Gas and Beverages sectors pan-Europe. Certified financial representative by order of the Financial Industry Regulatory Authority.

Jun 2004 – Aug 2004 · 2 mos · New Delhi Area, India

• Wrote two white papers relating to pension schemes
• 1. Paper on the Employees Deposit Linked Insurance Scheme (India); published by IIEF and cited in the Business World magazine (http://www.iief.com/Research/edlis_15.10.04.pdf)
• 2. Paper on the State Earnings-Related Pension Scheme (UK)