Melissa Rosenthal

Co-Founder

San Diego, California, United States16 yrs 2 mos experience

Key Highlights

Featured in Forbes' 30 Under 30.
Co-founded Outlever to transform brand media strategies.
Grew Cheddar's revenue from <$1M to $50M.

Stackforce AI infers this person is a Media and Marketing Executive with a focus on B2B and B2C strategies.

Contact

Skills

Core Skills

MarketingRevenue GrowthCreative StrategyAdvertising

Other Skills

Business GrowthSocial MediaCreative DirectionDigital MediaNew MediaGraphic DesignManagementDigital StrategyPhotographyEntrepreneurshipFilmNative AdvertisingDigital MarketingSocial NetworkingSocial Media Marketing

About

I'm a media and tech executive building a platform to counter the frustrations I've dealt with throughout my career. Previously, I was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. I've been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers." I've always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers. This passion led me to co-found Outlever. We transform brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways. Simply put, we open a net-new marketing and sales channel for ROI-focused B2B and B2C brands by turning companies into the voice of their industry. Curious how it works? I'd love to connect.

Experience

16 yrs 2 mos

Total Experience

2 yrs 6 mos

Average Tenure

1 yr 11 mos

Current Experience

Rasa world group

Advisor

Jul 2024 – Present · 1 yr 9 mos · Remote

Rasa is redefining the nightlife scene, becoming the LVMH of unforgettable experiences.

Outlever

Co-Founder

May 2024 – Present · 1 yr 11 mos · San Diego Metropolitan Area · Remote

Outlever transforms companies into the #1 leading voice in their industry by building them an owned media machine (brand newsrooms), enabling them to own the conversations their customers care about at an unprecedented scale, and giving them the ability to establish authority and reach with key audiences.

Clickup

2 roles

Advisor

Dec 2023 – Jan 2025 · 1 yr 1 mo

Chief Creative Officer

Sep 2020 – Jan 2024 · 3 yrs 4 mos

Humanizing B2B SaaS through great marketing and helping to make the world more productive 💜

Insight timer

Chief Marketing Officer

Dec 2023 – May 2024 · 5 mos · San Diego Metropolitan Area · Remote

Business GrowthMarketing

Cheddar inc. (acquired by altice usa)

Chief Revenue Officer/ EVP, Marketing & Creative Strategy

May 2016 – Feb 2020 · 3 yrs 9 mos · New York City Metropolitan Area

Part of founding executive team responsible for launching Cheddar in 2016, building out the brand, revenue models, and products that scaled company to acquisition by Altice USA for $200m in April, 2019
Ran all aspects of sales, account management, and creative. Grew revenue from <$1mm to $50mm in 3.5 years.
Built innovative advertising products that redefined the way brands are integrated into live content programming
Acquired by Altice USA, Inc. (NYSE: ATUS) in June 2019.

Buzzfeed

2 roles

Global Vice President of Creative

Promoted

Jun 2013 – May 2016 · 2 yrs 11 mos · New York City Metropolitan Area

Grew the Global Brand Partnerships team responsible for creating and distributing branded content to $100M in top line global revenue through a diversified portfolio of content-first products
Built and led a team of 100+ creatives. Exceptional track record of coaching a mix of first and second line creative managers, and a consistent achievement of hiring, developing, and mentoring successful teams
Responsible for the Global Expansion and strategic growth of BuzzFeed's Brand Partnerships team internationally into Japan, Australia, Brazil, and the UK
Oversaw high-level strategy and creation of 3,000+ branded campaigns for Fortune 500 clients, driving 269+ billion views
Used data to localize creative solutions in Global Markets
Responsible for the creation and launch of BuzzFeed Arcade, BuzzFeed’s social distributed offering contributing to millions of dollars in booked revenue

Senior Director, Global Creative & Strategy

May 2010 – Apr 2013 · 2 yrs 11 mos · New York, NY

Developed GTM for the first Digital Native Advertising product, resulting in the first monetization and sales model for the company and delivering more than $50M in revenue in the first three years of development
Responsible for creative leadership, content oversight, board accountability, and P&L management of Branded Content division- a more than 100-person division generating more than $50M in top line revenue in three years
Launched industry leading partnerships leveraging content, organic reach, and paid distribution with pivotal brands such as American Express, Jet Blue, Pepsi, L’Oréal, Google, and Hasbro
Developed and refined KPI “social lift” strategy across brand verticals to establish industry metrics and ensure positive ROI for the content created across each channel
Recognized by Forbes, Ad Age, Marie Claire, Wired UK and New York Magazine

Cmj

Marketing Associate

Jan 2007 – Jan 2008 · 1 yr

CMJ Network connects music fans and music industry professionals with the best in new music through interactive media, live events and print.
Ran strategic accounts, marketing for CMJ festival