Sep 2022 – Present · 3 yrs 7 mos

Mar 2022 – Apr 2023 · 1 yr 1 mo

Jan 2020 – Mar 2022 · 2 yrs 2 mos

• Tessian protects every business’s mission by securing the human layer. Using machine learning technology, Tessian automatically predicts and eliminates advanced threats on email caused by human error - like data exfiltration, accidental data loss, business email compromise and phishing attacks - with minimal disruption to employees' workflow. As a result, employees are empowered to do their best work, without security getting in their way. Founded in 2013, Tessian is backed by renowned investors like Sequoia, Accel and Balderton and has offices in San Francisco and London.

Apr 2015 – Oct 2019 · 4 yrs 6 mos

• Responsible for pipeline generation, revenue growth, growth marketing, demand generation (ABM, PLG, free trial motion, digital marketing, media plan, marketing funnel), marketing operations, content marketing, field marketing, strategic events.

May 2013 – Apr 2015 · 1 yr 11 mos

• Demand Generation (sales led, ABM, product led - free trial motion)
• Marketing and Sales Operations
• Marketing Programs
• Field Marketing
• Salesforce optimization

Oct 2011 – Apr 2012 · 6 mos · San Francisco Bay Area

• Implemented Salesforce professional edition
• Built reports and dashboards for VP of sales and sales rep
• Provided ongoing support to sales, marketing, finance and customer success team

Jan 2011 – May 2013 · 2 yrs 4 mos · San Francisco Bay Area

• Work4 Labs (www.work4labs.com) is the world leader in social recruitment technology.
• Work4 Labs develops 'Work for Us', the #1 Facebook Recruiting Solution (www.workforusapp.com). The app allows recruiters to post jobs directly on the company's Facebook Page, distribute jobs through social broadcasting, and create targeted Facebook job ads. Work4 Labs also develops Jobs for Me, the largest network of university career centers on Facebook (www.jobsformeapp.com).
• Thousands of companies and universities around the world use Work4 Labs products.
• Implemented Salesforce enterprise edition and Marketing Automation (Pardot)
• Developed financial metrics (bookings, MRR, ARR, Churn, Chorot Analysis, CAC, LTV, ROI)
• Initiated unique automated demand generation strategy
• Managed email marketing campaigns (A/B and multivariate testing and data analysis)
• Built ongoing training material & best practices for both Salesforce and Marketing Automation

Mar 2011 – Nov 2011 · 8 mos · Berkeley, CA

• Built an innovative algorithm that optimizes students’ time management and academic schedule.
• Developed a prototype coupling the algorithm function with a social networking website that links classmates.
• Secured capital from various venture capital investors to fund the next phase of product development.

Mar 2011 – Jun 2011 · 3 mos · Emeryville, CA

• Executed data analysis that resulted in press mentions for the company in leading outlets, including MediaPost, Business Insider and more.
• Analyzed, collected and normalized large amounts of data with tight deadlines.
• Created new sales accounts and made introductions to the international sales team.
• Pitched the company's products to potential clients.

Jan 2009 – Aug 2010 · 1 yr 7 mos · Israel

• Founded a company that manufactures high-end sleeping systems tailor-made to customers’ specifications.
• Managed overall performance of 30 employees at 3 stores and the company’s factory. Positioned products with over 20 retailers throughout Europe and Israel. Negotiated contracts with Chinese and Spanish suppliers.
• Resolved a major production problem by identifying and closing a deal for a 100,000 Euro purchase of cutting-edge machinery and redesigned the product for the new machinery, increasing sales by 25%.
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Oct 2007 – Feb 2008 · 4 mos

• Meet with various business owners to discuss the business products and services, and propose a suitable contract that would incorporate both advertising for the client, as well as a referral service regarding the community's needs.

Feb 2007 – Jun 2007 · 4 mos

• Participation in two short-term projects regarding quality assurance and data entry of a new data program, CRM, to be used by a national telecommunication company. Instructed newcomers regarding job status and their respective roles. Sole recipient of a competitive bonus in recognition for work performed.

Oct 2003 – Feb 2007 · 3 yrs 4 mos

• Earned distinguished prize for the development of the most important technology project as a member of the Telecommunication Special Intelligence Unit (IU). Responsibilities required self-learning proficiency and ability to make quick decisions. Served as Commander in the IU, developed the programs for guidance and leadership. Became certified on command and leadership programs and training for shift-commander. Accepted offer to extend service after compulsory period completion.
• Instructor for courses; Instructions included education, feedback, professional evaluations, as well as building, planning and developing work programs, preparing classes, and improving existing teaching and guidance programs. Presented lectures for pre-army courses and other forums, regarding information technology, telecommunications, signaling, wireless communication, and networks.