U

Ujjwal Sanjay Batra

Brand Manager

India5 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Led 360° brand strategies with significant revenue impact.
  • Increased bottom line by 30% in FY25.
  • Executed 20+ brand campaigns reaching millions.
Stackforce AI infers this person is a B2C Brand Management expert with a strong focus on digital marketing and consumer insights.

Contact

Skills

Core Skills

Brand ManagementP&l ManagementMarketingSales StrategyCustomer InsightProduct ManagementUser Experience DesignMarket ResearchBusiness DevelopmentConsumer JourneyProject Management

Other Skills

Pricing StrategyConsumer BehaviorMarketing Campaign PlansProduct LaunchCategory ManagementMedia PlanningProduct StrategyPositioning (Marketing)Market ShareInventory ManagementAdvertisingBrand DevelopmentBrand StrategyMarket PlanningBrand Performance

About

Hi, I’m Ujjwal Sanjay Batra, currently working as a Brand Manager at Aditya Birla Group, part of the prestigious ABGLP program with 2 years of end-to-end brand ownership experience. With a strong foundation in P&L management (INR 100+ Cr), I’ve led 360° brand strategies spanning GTM planning, new product development, digital campaigns and category expansion. An MBA from MDI Gurgaon (Batch of 2021–23), I bring a mix of strategic mindset and on-ground hustle. For collabs reach me at: u.batra63@gmail.com

Experience

5 yrs 5 mos
Total Experience
1 yr 1 mo
Average Tenure
1 yr 9 mos
Current Experience

Birla white

Brand Manager

Aug 2024Present · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

  • Owned P&L statement for two brands with INR 100+ Cr. revenue, pricing strategies, ATL, BTL, & digital marketing.
  • Developed Product AOP for 2 years, channel wise product strategy and managed entire Product Life Cycle (PLC)
  • Executed quarterly on-ground marketing activations at 5,000+ retailer counters, in collaboration with multiple teams
  • Created media plan, 20+ brand campaigns to promote brands to over 7L+ painters via WhatsApp, YT, and Instagram
  • Conducted 70+ painter connect programs in 30+ cities pan India to promote brand to over 3,500+ selected painters
  • Analysed 7 under-performing states and implemented a cohort-based strategy, driving category growth of INR 20 Cr.
  • Increased bottom line by 30% in FY25, user base by 100%, first-time users by 56% and repeat rate from 7% to 9%
  • Analysed large data sets of 10 lakhs+ users, and conducted vendor negotiations and inventory planning regularly
  • Developed Business Model, GTM strategy, packaging, and positioning for NPD with a market size of INR 1,600+ Cr.
Pricing StrategyP&L ManagementConsumer BehaviorCustomer InsightMarketing Campaign PlansProduct Launch+14

Aditya birla group leadership programs

4 roles

Birla Opus | Pricing Manager

Feb 2024Jun 2024 · 4 mos · On-site

  • Interpreted trade-related schemes letters of competitors to evaluate schemes, net landings & product mappings
  • Developed Excel models with customizable parameters for monthly data analysis to derive insights
  • Automated analysis process and analysed trends and seasonal patterns and their impacts on schemes
  • Collaborated with S&M teams to validate insights derived from analysis and developed trade-related schemes
Customer InsightSales StrategySales PlanningConsumer InsightSales & Distribution

Aditya Birla Finance Limited | Product Manager

Promoted

Oct 2023Feb 2024 · 4 mos · On-site

  • Understood existing lending market and performed competitor benchmarking to shortlist features
  • Created user journeys and formulating intricate product approval documents (like BRE, PAC note)
  • Conceptualized dashboards, UI/UX and repayment logics with fastest disbursement in 120 seconds
  • Recommended the final product construct with potential to add INR ~1500Mn in ABFLs AUM
  • Advanced the product into the development phase in 3 months, with planned UAT and CUG testing
Customer InsightUser JourneysDashboardsMarket ResearchGo-to-Market StrategyUser Interface User Experience (UX) and User Interface (UI) Design+7

Leadership Associate

Jun 2023Jun 2024 · 1 yr · On-site

Hindalco Specialty Alumina Business | Market Growth Strategy

Jun 2023Oct 2023 · 4 mos · On-site

  • Conducted comprehensive market research to perform market sizing and cost-benefit analyses
  • Identified growth lever, led vendor evaluation, and negotiated costs with potential savings of $15k
  • Potential increase in sales growth by 70% equivalent to $10Mn over 3 years and reduced lead time by 30 days
  • Demonstrated proficiency in understanding exports billing procedures to streamline financial operations
Market ResearchBusiness DevelopmentBrandingSales PlanningWarehouse OperationsCompetitive Analysis+3

Sanofi

Summer Intern

Apr 2022Jun 2022 · 2 mos · Powai, Mumbai

  • Project Objective:
  • Identified the untapped opportunities in the laxative category where Dulcoflex has a solid right to win
  • Suggested an actionable proposition for leveraging the opportunities which the brand could focus on
  • Roles and Responsibilities:
  • Studied the INR 12Bn laxative category and benchmarked 30+ competitors on different parameters
  • Designed patient journey & formulated hypothesis to identify key markets & different levers of growth
  • Key Learnings and Achievements:
  • Conducted a market survey of 70+ retailers to understand consumer buying behavior and gain insights
  • Recommended NPD and a pilot campaign worth INR 400K for activating last-minute purchases on E-commerce

Management development institute, gurgaon

2 roles

Senior Core Team Member, Sanskriti

Mar 2022Jun 2023 · 1 yr 3 mos

  • Responsible for handling procurement, logistics, and budgeting as part of the EM vertical
  • Organized over 25 cultural activities and events on campus with a footfall of 600+ people
  • Served as a liaison to administration and junior batch in all cultural activities organized on campus

Junior Core Team Member, Sanskriti

Aug 2021Dec 2022 · 1 yr 4 mos

  • Managed festival celebrations, cultural competitions, and activities all-round the calendar
  • Responsible for handling procurement, logistics, and budgeting as a part of EM vertical
  • Ensuring maximum participation in various events from within as well as outside of MDI

Indigo (interglobe aviation ltd)

Live Project (Consumer Journey)

Mar 2022Apr 2022 · 1 mo · India

  • Devised an integrated solution for enhancing customer experience using emerging technology
  • Suggested changes in existing tech & conducted a feasibility study of the proposed methodology
Customer InsightFinancial AnalysisSales & DistributionBrand ManagementMarket Research

Logy.ai

Project Management Intern

Dec 2021Mar 2022 · 3 mos · India

  • Designed user journey maps and identified bugs to enhance UX/UI for the end user
  • Performed 300+ tests in beta mode to validate multiple hypotheses in collaboration with Colgate
Consumer Journey

Baazi games

Live Project (Marketing & Strategy)

Dec 2021Jan 2022 · 1 mo · India

A/B TestingProject Management

180 degrees consulting - hindu college

Runner's up- CaseIT

Jun 2021Jun 2021 · 0 mo · Delhi, India

  • Secured 3rd position in a Case-study competition CaseIT by 180 DC club, Hindu College
  • Consisted of 800+ teams participating in the event and approximately 1500 registrations

Earth angels welfare foundation

Team Leader

May 2021Jul 2021 · 2 mos · Mumbai, Maharashtra, India

  • Managed the team of volunteers and looked after their fundraisings, CSR approaching
  • Assisted team to collate fund that helped underprivileged with basic amenities in Covid-19

Aiesec

Team Leader

May 2019Oct 2019 · 5 mos · Anand, Gujarat, India

  • Administered 2 teams and extended the teams’ outreach to multiple universities in Anand
  • Assisted outbound candidates with necessary guidance for the international internships

Larsen & toubro

Internship Trainee

May 2019May 2019 · 0 mo · Vadodara, Gujarat, India

  • Gathered knowledge on the working of Power Plant systems and their different components
  • Gained insights about different auxiliaries like Feedwater systems, Air draft systems, etc
  • Learned about the latest technologies operational in Power Plant Industry like HRSG, etc
  • Provided with hands-on experience for learning the working of various Valves, Pump, etc

Charotar university of science and technology

2 roles

University Table-Tennis Champion

Jan 2019Jan 2019 · 0 mo · Anand, Gujarat, India

  • Grabbed 1st position in Table-Tennis competition of my University’s Annual Sports week
  • Received participants from all colleges and took place in two stages, knockout and leagues

Student’s Council

Dec 2018Sep 2019 · 9 mos · Anand, Gujarat, India

  • Organized various events in undergraduate and enhanced coordination among institutes
  • Received 6000+ footfalls along with 5000+ registrations in the Annual Technical Festival
  • Headed the Marketing and Logistics department in technical as well as a cultural festival

Bectochem ltd.

Summer Internship

Jun 2018Jun 2018 · 0 mo · Anklesvar, Gujarat, India

  • Accumulated insights about production method of the detergents, speckles, B.H. Base, etc
  • Complied with standard SOPs and understood operating parameters of different machines
  • Familiarized with their customer base in different target markets and their segmentations

Charotar university of science and technology

Head Of Marketing (Organizing Crew)

Jan 2017Apr 2017 · 3 mos · Anand, Gujarat, India

  • Organized the maiden chapter of my Undergraduate University’s Model United Nations
  • Served in organizing committee as an integral member focused on marketing the event

Education

Management Development Institute, Gurgaon

PGDM — MBA

Jan 2021Jan 2023

CHARUSAT

BTech - Bachelor of Technology — Mechanical Engineering

Jan 2016Jan 2020

Public School Kharod

High School — Science

Apr 2008Mar 2015

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