Aug 2019 – Present · 6 yrs 8 mos · United States

• Kanso Strategy (www.kansostrategy.com) is an advisory, consulting and incubation firm that works with clients globally.
• Clients:
• Simple Finance (www.simple.com)
• Digitzs (www.Digitzs.com)
• Arkane Network (www.Arkane.network)
• Token Equation
• DaBella (www.DaBella.us)
• Ayon Capital

Dec 2014 – Aug 2019 · 4 yrs 8 mos

• Managed Overstock.com's growth divisions: loyalty and financial services division and Overstock.com’s incubator for new business models and technologies.
• Managed product, technology, marketing and business teams
• Grew Club O loyalty program 100% YoY by launching new product functionality, new lifecycle campaigns and marketing partnerships
• Implemented new acquisition and retention marketing programs that were optimized based on segmentation and customer lifetime value
• Implemented a trial membership program that led to 50% increase in membership signups MoM, and 30% increase in conversion from trial to yearly membership
• Implemented new UX to decrease the number of clicks to sign up for Club O membership and the store card across navigation paths
• Integrated the store credit card with the loyalty program to improve consumer engagement and unify marketing strategies, leading to a 20% lift in card signups and 15% lift in card usage YoY
• Implemented new marketing strategy that displayed product price in installment pricing when purchased with store card on eligible products
• Implemented new marketing strategy that displayed reward dollars earned with purchase across navigation on eligible products
• Optimized marketing programs (email, direct mail, affiliate and ad spend) to reduce marketing costs related to membership and store card
• Implemented free returns for in-store credit program that led to 3% decrease in eligible return codes and 25% overspend on return credits redemption
• Implemented customer referral program and gift-a-membership program to drive membership
• Launched a new product, FinanceHub, offering consumer lending, investments (brokerage and robo-advising) and insurance products to Overstock.com’s consumer base, with tie in to loyalty program for cross-monetization and engagement
• Managed and implemented new payment partnerships to enhance payments processing and reduce card acceptance costs

Dec 2013 – Nov 2014 · 11 mos

• Consumer Finance
• Consumer Credit
• Insurance
• Cars
• GiftCards
• Emerging Businesses
• Medici
• Farmers Market
• E2.0 tools
• Developed financial services strategy across different channels (web, mobile web, mobile apps, offline)
• Implemented new user experience to optimize consumer journey and key metrics when interacting with labs and financial services products
• Developed KPI’s and long-term annual roadmaps for financial services
• Implemented a store credit card to enhance consumer and business LTV metrics
• Implemented pay after delivery for B2C customers
• Implemented alternative payment methods such as crypto currency (bitcoin and 40 other currencies) and wallets (Apple, Google, Visa)
• Re-developed gift card vendor and marketing strategy to grow business by 300%
• Implemented 4 new business lines: Insurance, Cars, Farmers Market and B2B
• Managed internal team of 30+ associates and vendor and partner relationships to optimize value to business and co-op marketing dollars

Dec 2014 – Sep 2019 · 4 yrs 9 mos · Greater Salt Lake City Area · On-site

• We believe that distributed ledger technology will replace legacy systems and counterparties, thereby reducing information asymmetry and multi day settlement times.
• tZERO’s mission is to enable authentication and provenance of multiple asset classes and users with our full stack platform. Our proprietary platform integrates intelligent multi-participant wallets and keys, enhanced ISO20022 messaging format and distributed ledger technology with existing NMS participants to provide asset documentation from genesis and same day settlement.
• Managed product, marketing and sales teams
• Developed and launched the world’s first blockchain based trading system with regulatory approvals
• Developed and executed sales and go-to-market strategy for licensing tZERO’s blockchain based SaaS platform for financial institutions
• Developed and managed partnerships strategy globally
• Developed a retail trading platform and execution venue for security tokens offerings
• Developed a fully compliant investment platform that connects capital seekers with capital investors
• Advisor and associate to Medici Ventures, Overstock’s corporate venture capital unit

Aug 2012 – Dec 2013 · 1 yr 4 mos

• Product Strategy
• Product Development
• Product Management
• Cross border E-commerce
• Loyalty and Rewards
• Financial Inclusion and Empowerment
• Mobile Wallet
• Developed and delivered global innovation for prepaid services
• Developed long term and annual roadmaps for global prepaid product and service development
• Worked closely with regional prepaid product and sales teams to build MasterCard differentiation in prepaid services
• Developed and executed go-to-market strategy
• Led customer facing presentations and discussions in centering on prepaid services
• Worked closely with emerging payments teams to create prepaid-integrated solutions

Aug 2011 – Jul 2012 · 11 mos · Greater New York City Area

• HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points.
• Founded in 2004, the company is headquartered in New York and has offices in Ann Arbor, MI and Manchester, UK
• Managed end-to-end customer relationship from implementation to delivery and post implementation strategy. Worked with Fortune 100 retail clients to develop product offering on ecommerce sites; identified new revenue opportunities through monetization channels and CRM segmentation strategy
• Managed new product development and conducted financial analysis’ for programs
• Conducted opportunity assessments and built use cases for product enhancements
• Created financial dashboard views for each client with view into Revenue, Participation, Churn and Return on Ad Spend (ROAS)
• Created strategic execution plans and reporting protocols for vendor outreach and success stories using balanced scorecard methodology
• Created comprehensive category specific competitive analysis for suppliers and SKU’s for Sears.com, Overstock.com and Wayfair.com
• Created shopper marketing programs on ecommerce sites with the goal of increasing click-through rates, conversion and brand awareness
• Tested and analyzed programs and provide data driven insights that help build marketplace effects
• Managed cross-functional team internally and on client side to ensure products are successfully delivered and client goals are achieved
• Participated in planning, design, development, execution and testing of product roadmaps
• Worked closely with sales team in building sales strategy, outreach and go-to-market plans
• Worked closely with senior management team in defining client success metrics and company strategy

Oct 2008 – Aug 2011 · 2 yrs 10 mos

• Define product vision/strategy and objectives for online and retail products and features across all various channels.
• Current Implementation includes Advertising Platform for partner advertising and Comparison Shopping Engine to provide customers with real-time prices from competitors.
• Interact with cross functional teams and channel partners to understand user problems, obtain feedback on existing roadblocks, and identify solutions.
• Work closely with development teams, marketing, sales, support, and partners to execute on requirements and to position and launch new products.
• Identify unmet consumer needs and opportunities; assess competitive products and strategies; develop product road maps and business plans.
• Utilize strategic insight and organizational skills to develop new products, forecasts, monitor competitive activity, and identify product differentiation opportunities.
• Act as a liaison between engineering, development, marketing, sales, partners and support.
• Communicate Product ideas based on trends, market opportunity to key members of management.

Oct 2008 – Aug 2009 · 10 mos

• Implement strategies to monetize website real estate through co-op platform.
• Develop Customer segmentation insights using KXEN.
• Build and manage financial models to implement Customer Loyalty & Co-Op Program.
• Provide Ad hoc reports on site wide marketing initiatives, using Omniture SiteCatalyst.
• Build customer retention models using Teradata and excel modeling tools.

Jul 2007 – Mar 2008 · 8 mos

• Identify key prospects and develop Business in new channels.
• Analyze customer needs in terms of current business objectives,present advanced product features, benefits, and overall product solutions.
• Develop and manage reference sites through high quality technical and professional client relationships.
• Support marketing and field organizations.

Sep 2006 – Jun 2007 · 9 mos

• Work as facilitator between Mechanical Engineering Department and the Abu Dhabi National Oil Company (ADNOC).
• Responsible for tracking and maintaining financial accounts.
• Responsible for maintaining a database of international students and
• assisting them with academic and financial concerns.

May 2006 – Jan 2007 · 8 mos

• Analyst in Business Markets Group (BMG) department, specializing in competitive intelligence. Key responsibilities include monitor project development and perform competitive analysis.
• Assist in projects involving small and medium business segments, implement existing concepts and resources to analyze raw data, report on findings and put data in statistical format.
• Analyze and generate financial analysis reports and business reports.
• Assist in business development and keeping track of wireless industry.

May 2003 – Aug 2003 · 3 mos

• Internship at Electronics Corporation of India Limited.
• Research and implement Multi Wall Set technology in Wireless in Local Loop.
• Troubleshoot hardware and connectivity problems at
• BSNL Telephone Exchange.