Jun 2022 – Present · 3 yrs 11 mos · Mainz, Rhineland-Palatinate, Germany · Remote

• Trusted advisor to leadership teams on scaling healthcare businesses internationally, with a focus on sustainable growth, market access, and commercial excellence.
• Advise healthcare and pharma-adjacent companies on market entry, growth strategy, and international expansion across regulated markets
• Structure and scale commercial models, distribution strategies, and go-to-market approaches
• Convert customer, market, and regulatory insights into actionable business strategies
• Enable cross-market execution and senior stakeholder alignment in complex environments

Dec 2019 – May 2022 · 2 yrs 5 mos · Frankfurt am Main, Hesse, Germany

• International sales responsibility; build up and expand export markets with focus on China, Asia, Middle- and Eastern Europe;
• Including market research and market strategy development;
• Establish commercial relationships with distributors and key accounts;
• Consumer Healthcare and Lifestyle, OTC-products, MedicalDevices, Biocides, Cosmetics, FoodSupplements, FMCG;
• Brands: SOS, Zirkulin, BodyMedica, SHEKO, EyeMedica, GreenDoc, Naturbell;
• International Key Account & Distributor Management
• Offline & Online sales, CBEC Cross Border E-Commerce: TMall Global, JD, Tiktok, PDD, VIP, YunJi etc.

Jan 2015 – Nov 2019 · 4 yrs 10 mos · Shanghai City, China · On-site

• Advised Western healthcare (OTC) and FMCG companies on Asia market analysis, entry strategy, and regulatory–commercial alignment.
• Led market entry, business establishment, and growth across key Asian markets, including sales agency and regional representation.
• Built and managed distributor, KOL, and institutional stakeholder relationships to drive adoption and compliance.
• Held full P&L responsibility covering financial planning, team leadership, and strategic development.
• Achievement: Increased Asia sales of a German consumer brand by 100%+ within the first year.

Jun 2013 – Dec 2014 · 1 yr 6 mos · Shanghai

• Develop and implement the China country strategy
• Lead key strategic topics and projects, focus on new retail concept & digitalization
• Assist President & management board in managing the business
• Achievement: Multi-channel concept development & implementation for online & offline, food service delivery, CVS, as well as digitalization & social media / CRM

Mar 2012 – May 2013 · 1 yr 2 mos · Suzhou, China

• Overall responsibilities of Reifenhauser China operations
• Group strategy conception for Sales, Service, Sourcing, Manufacturing & Assembly
• New business development and platform establishment for common Sourcing, QM, PM
• Achievement: Increased gross profit margin by 50% in first year of business reorganization

Feb 2011 – Feb 2012 · 1 yr · Shanghai, China

• China / Asia sealing market study
• Business strategy and business plan conception
• Location analysis and operations set-up
• Achievement: Asia market analysis, legal entity registration and successful start-up of operations in China with shift from channel distribution to direct sales in first year

Aug 2007 – Jan 2011 · 3 yrs 5 mos · Shanghai, China

• Business development of Global Key Account with focus on Asia
• Program / Project Management at Key Accounts
• Change management and process consulting
• Achiement: Increased sales by 500% within 3 years, Set-up of new sales & service office that was profitable after first year