Apr 2021 – Apr 2022 · 1 yr · United States · Hybrid

• At ATPCO, I was responsible for managing product integrations with airlines and sales channels for various ATPCO products. I also managed a team spread over Canada, US and UK. I managed the Route Happy and NDC exchange products.
• Under the ATPCO umbrella, Route Happy provides content services to airlines and sales channels. Routehappy Content helps airlines and sales channels differentiate offerings in-flight shopping displays, improving conversion, upsell, and customer satisfaction.
• The NDC Exchange is the only neutral partner which helps reduce distribution costs and open new revenue streams for everyone. ATPCO makes it easier for everyone to adopt NDC with the launch of NDC Exchange, the only neutral, industry-owned platform that connects the airline ecosystem and helps accelerate airline retailing.

Oct 2018 – Feb 2021 · 2 yrs 4 mos · Toronto, Canada Area · On-site

• Managed strategic relationships with leading global business travel clients, focusing on technology enablement, data-driven insights, and operational excellence. Led end-to-end client engagement—from onboarding to optimization—ensuring service quality, growth, and retention.
• Advised on travel & expense tech implementations, enhancing automation and compliance.
• Presented executive business reviews with industry benchmarks and strategic recommendations.
• Negotiated multimillion-dollar supplier contracts to drive cost efficiencies.
• Designed and implemented SLA frameworks, NPS models, and reporting dashboards.
• Led supplier relationship management (SRM) and tech-driven service improvements.
• 🏆 "We Are a Team" Value Award winner, recognized for cross-functional leadership and collaboration.

Jun 2016 – Sep 2018 · 2 yrs 3 mos

• Led the development and execution of the airline's commercial strategy in Canada, overseeing the entire Canadian team and key verticals such as E-Commerce, Partner Management, Sales, and Product. Held accountability for the Contact Centre, Strategic Alliances (Airline and Non-Airline Partners), as well as financial planning and budgeting, managing a P&L of $90 million. Guided a diverse team comprising Sales Managers, Support, E-Commerce, and Business Analysts.
• ● As the E-Commerce lead for North America, achieved a 21% increase in D2C sales.
• ● Oversaw all partner contracts and negotiations in Canada.
• ● Managed Airline partnerships, successfully orchestrating the integration of codeshare partnerships with major North American and Middle Eastern airlines.

Jan 2014 – Jun 2016 · 2 yrs 5 mos

• Responsible for airline sales, distribution, and team management in the US. Tasked to revamp the Sales strategy, build, and enhance airline relationships and increase digital footprint for the airline. Revenue portfolio of $120 million.
• Reorganised the distribution channels to secure a fair market
• Represented the airline at industry forums - GBTA, Freddie Awards,
• Key Accomplishments
• ✔️Led cost-reduction initiatives & restructuring of contracts which netted 20% in annualized savings
• ✔️New market development

Mar 2012 – Jan 2014 · 1 yr 10 mos

• As Country Manager, lead a 30-member team across Sales, Marketing, Operations, E-Commerce, and Finance. Responsible to increase the airline footprint in BD and increase market presence.
• In my role as Country Manager, I managed 4 key verticals:
• ● Commercial - Marketing, Airline Partnerships, Sales
• ● Airports - Staffing, On-time Performance, contracts, and guest relations
• ● E-Commerce & Alliances- Banking, Hospitality & Telecom Partnerships
• ● Finance and budgeting
• Other responsibilities included working with Regulatory bodies, like the central bank and civil aviation departments, and working committees. Working with Industry bodies like IATA and local regulators.
• Some of my achievements in this role:
• ✔️Surpassed annual budgets by 43% and positive aggregated bottom-line margins.
• ✔️Oversaw Channel Sales Strategies for B2B and B2C channels, including distributors and resellers. ✔️Successfully launched first co-branded credit card
• ⚡Wrote the first white paper for the Pay at Counter service, enabling online bookings to be paid and fulfilled at airline counters and banking partners. Bookings grew by 170%, within the first year.
• 🔹Awarded the Best Service Airline in 2013 & 2014, Industry Awards Bangladesh
• 🔹An active member of the Airline Operators Committee (AOC) and the Airline Managers forum

Nov 2009 – Feb 2012 · 2 yrs 3 mos

• Renowned for initiating the launch of Airline Commercial operations in South Africa, I commenced my role based in Durban for the initial six months. During this period, my primary responsibility was to establish feeder operations in both the KwaZulu Natal and Cape regions. Subsequently, I transitioned to the African Regional office in Johannesburg.
• In addition to my core responsibilities, I took on the role of overseeing the Airline General Sales Agent (GSA) network in Sub-Saharan Africa and the Indian Oceans, covering key locations such as Zambia, Tanzania, Kenya, Mauritius, and the Democratic Republic of the Congo (DRC).
• Implemented the appointment of General Sales Agents to expand our presence into various locations and African countries.
• Managed trade contracts across diverse sales channels, collaborating with Multinational Travel Companies, Consolidators, Corporations, and Online Travel Companies to broaden our market reach and enhance strategic partnerships.

Nov 2006 – Oct 2009 · 2 yrs 11 mos

• In this role, I was responsible for channel sales for the Airline for the National Capital Region (NCR) based in the regional office in New Delhi, India. I led a team of 8 external males managers, loyalty specialists, and guest services executives. I was responsible for contracting over 200 corporations including large multinational companies, Indian public sector units (PSU), and SMB's.
• I launched the SMB online program to increase the airline footprint
• Managed the Loyalty Program - Jet Privilege, for the North Indian region with a focus on retention.

Jun 2003 – Nov 2006 · 3 yrs 5 mos · New Delhi Area, India · On-site

• While collaborating with the APAC office in Singapore, my primary role centered around spearheading bids for multinational customers. This intricate process involved responding to Requests for Proposals (RFPs), conducting thorough financial evaluations, and delivering compelling client pitches. I assumed comprehensive responsibility for managing the entire sales cycle for multinational accounts.
• Within this capacity, I also took on the additional responsibility of overseeing National Sales for a brief period. During this tenure, I successfully attracted and secured partnerships with prominent Large MNCs (Multinational Corporations) and Non-Governmental clients, including esteemed organizations such as the United Nations, Citi Corp, Siemens, and the Care Foundation.
• My reporting structure during this time was to the National Sales Manager, where I contributed to the strategic direction and growth of the sales department. This multifaceted role allowed me to not only navigate the complexities of global account management but also demonstrate my ability to expand and diversify the client portfolio, establishing the company's presence in both multinational and national spheres.

May 2002 – Oct 2002 · 5 mos · Madrid, Community of Madrid, Spain

• Serving as a Communication Trainee at the UNWTO Head Office in Madrid, Spain, I was actively engaged in collaborating with National Tourism Boards to craft and outline their comprehensive communications strategies. In this role, I contributed to fostering effective communication practices within the tourism sector, working closely with stakeholders to enhance the visibility and impact of their initiatives. My responsibilities encompassed leveraging communication tools and strategies to promote sustainable tourism practices, cultural exchange, and global collaboration within the dynamic landscape of the United Nations World Tourism Organization.