Jan 2023 – Mar 2023 · 2 mos · New Delhi, Delhi, India

• Project 3: Rajasthan 2023 State Elections
• Working as a Team Manager in the state of Rajasthan to drive BJP to victory in a zone geographically larger than the states of Punjab and Haryana.
• Contributing towards team development and growth and handling 4-5 zonal associates.
• Identifying and solving geography specific problem statements.
• Building SOPs and codifying guidelines for streamlining all tasks under the Political War Room.

Aug 2021 – Feb 2023 · 1 yr 6 mos · New Delhi, Delhi, India

• Project 1: Uttar Pradesh 2022 State Elections
• Worked on the Uttar Pradesh Assembly Elections in the Political Intelligence Unit.
• Built seat strategy through on-ground and data-backed research for 14 Assembly Constituencies across 2 districts having 5 million+ voters.
• Supervised a team of 3 Field Associates and 1 Political Analyst to devise constituency level insights.
• Project 2: Gujarat 2022 State Elections
• Currently working on 11 assembly election seats and 2 administrative districts.
• Conducting multiple rounds of field study to marry the quantitative aspects along with the qualitative research for advice and feedback to the client.
• Identifying problem statements in the districts, conducting governance and political analysis, and giving feedback on multiple facets.
• Managing a team of 6: 4 Assembly In-Charges and 2 Political Analysts.

Mar 2021 – Jul 2021 · 4 mos · New Delhi, Delhi, India

• The Content Manager is responsible for supporting Turn the Bus in expanding the volunteer network to create
• learning content for Grade 10 students in Bihar, India.
• Recruiting volunteers to teach class X English and Social Sciences syllabus
• Conducting workshops and assigning the tasks with the volunteers
• Monitoring progress & quality of content
• Conducting progress review meetings with CLO/ TTB Senior Leadership team members

Feb 2021 – Apr 2021 · 2 mos · Delhi, India

• Single-handedly organized the Photoshoot for Honeycare's pilot program
• Took over content creation for all social media accounts, including organizing cross-platform content strategies
• Developed new social media campaigns from the ground up, considering the target audience's needs
• Ran a competitor's analysis for the organization and worked on growth and expansion

Jan 2021 – Mar 2021 · 2 mos · India

• Headed the project single-handedly with a team size of 2 project leaders and 10+ consultants
• In-depth market sizing (TAM, SAM, SOM)
• Competitor's analysis (National & International)
• Researched about relevant marketing techniques and strategies for a product launch roadmap
• Curated the buyer's persona for the company

Dec 2020 – Present · 5 yrs 4 mos · New Delhi, Delhi, India

• The Thai Guy Kitchen is a cloud kitchen, started by a father-daughter duo, Amit Bajaj and Khushi Bajaj, they serve exquisite Thai and Asian food all across Delhi-NCR.

Oct 2020 – Jul 2021 · 9 mos · Gurugram, Haryana, India

• Onboarding clients from Singapore, Australia, Indonesia and the United States of America for Neurosensum's AI-Enabled Experience Management Platform - SurveySensum
• Creating reports and technical documents that aim to help readers understand the product and concept
• Inbound and outbound lead generation for the product and potential clients in Singapore

Oct 2020 – Jul 2021 · 9 mos · Singapore, Singapore

• Working as a Sales Developer and Growth Specialist at SurveySensum, an AI-Enabled Experience Management Platform helping businesses in making better business decisions
• Driving sales through Partners Channel
• Onboarding new Partners and forming Strategic Alliances in Southeast Asia
• Responsible for outbound sales prospecting - Generating and qualifying new leads with a special focus on South Asian Market and more specifically in Singapore
• Proactively seeking new opportunities for SurveySensum in the business market
• Content creation including self help articles/blogs and other pieces of literature for product use and marketing purposes

Oct 2020 – Dec 2020 · 2 mos · New Delhi, Delhi, India

• Assisting the growth team in onboarding clients from Delhi University and specifically within Hindu College, University of Delhi
• Working on growth strategies and campaigns to increase the reach of the platform
• Drafting marketing campaigns and growth mechanisms to increase the social media reach of the platform
• Identification of target market of the tool within the sphere of educational institutions

Sep 2020 – May 2021 · 8 mos · New Delhi, Delhi, India

• Successfully established a branch of world's largest university-based consultancy after a multi-step evaluation procedure (success rate: <10%) in the college.
• Maintaining end to end coordination with the college and 180 Degrees Consulting Global Leadership Team throughout the process of registration and on boarding of the branch involving acceptance of application, interview and submission of a detailed branch proposal.
• On-boarded a client within the first month of our operations
• Analysed the organisation structure of an NGO with pan-India presence and understood scalability of unpaid models to gauge the scope of expansion in new cities, recommend changes and other reliable solutions (such as fellowship programmes) to aid that.

Jun 2020 – Sep 2020 · 3 mos · New Delhi, Delhi, India

• Worked under the Marketing Lead of the organization to orchestrate the right kind of digital marketing strategy and thereby curating relevant content on all social media platforms.
• Worked to expand the reach of the tool in different sectors through research and blogs.
• Executed Campaigns and reach out for Collaborations.
• Headed the Women's Equality Day Campaign for the brand.
• Handled B2B communications for the organization.

Jun 2020 – Aug 2020 · 2 mos · New Delhi, Delhi, India

• Worked as the Campus Ambassador for The Jurni, which is a London Based Media Company, and managed to get 150 subscribers for The Jurni's weekly newsletter in less than 48 hours.
• Worked with the Digital Head on the Digital Marketing Strategy specifically on Instagram for collaborations and creating fresh content with regards to the COVID-19 pandemic situation.
• Worked as the Group Leader for other Campus Ambassadors and as their main Point of Contact - Expanding the reach and securing more than 1800 subscribers within 2 weeks.
• Conducting group-based acitivities to invite initiative, dialogue and foster a collaborative work environment.

Feb 2020 – Aug 2020 · 6 mos · New Delhi

• Worked as the Marketing Specialist for Triveni Events.
• Have worked towards expanding Triveni Events through campaigning methods and through the identification of potential clients.
• Through content stratification, content optimization, and working on the digital marketing strategy, work was directed towards creating a wider reach for the company.
• Formulation of strategies for B2B marketing and advertising the brand in contemporary ways to sustain the relevance of the company.

Oct 2019 – Feb 2020 · 4 mos

• Girl Up is a United Nations Foundation-based initiative that works for the empowerment of women through advocacy and awareness.
• Undertook #AmplifyHER Challenge and conducted sensitization sessions on ‘Gender, Sexuality, and Feminism’ through photojournalism, and
• Sexual Assault Awareness. Worked on a financial literacy project to educate rural women about government schemes, basics of banking, and money management.

Jun 2019 – Jun 2021 · 2 yrs · New Delhi Area, India

• Working with Indulgeo Essentials as the Marketing Head.
• Administering the content on all Social Media Platforms and functioning as the Content Strategist for the brand.
• Functioning as the head for all B2B Communications and Collaborations with Celebrities from the Skincare Industry, Makeup Industry, and Entertainment Industry.
• Been involved in the major events of the brand including Bridal Asia, 3-day event at DLF Promenade, and Namrata Soni's Masterclass in Shangri-La, New Delhi.
• Work also includes email marketing and B2C sales for the organization.

Jun 2019 – Oct 2020 · 1 yr 4 mos · New Delhi Area, India

• Using evidence-based arguments and data-backed research to shift the narrative of political discourse from a problem to a solution approach.
• Analyzing trends at national and local levels as I continued to work on various constituencies which helped Polstrat in analyzing the clients who were from different political parties.
• These clients included Members of Parliament and Members of Legislative Assemblies.
• Quantitative and qualitative research using socio-demographic and economic data as well as media analysis.
• Campaign strategy brainstorming for two Indian state elections
• Drafted memos with actionable intelligence on key parliamentary constituencies
• Media monitoring of national political trends and local stakeholder profiles
• Conducted literature reviews for political advisory and thought leadership blogs

Dec 2018 – Jan 2019 · 1 mo · New Delhi Area, India

• Planned and developed strategies for social media marketing and brand promotion for 10+ luxury brands such as Pashmina, Swarovski, Mass Fidelity, Pop Chai, etc.
• Prepared and supervised the production of publicity brochures, handouts, direct mail leaflets, promotional videos, and multimedia programs
• Major projects were working in the Public Relations Team for the Kolhapur Horse Show.

Jul 2017 – Jul 2018 · 1 yr · New Delhi, Delhi, India