Jul 2021 – Jul 2024 · 3 yrs · Seoul, South Korea · Hybrid

• Achieved going from $1M to $X.XM ARR.
• Grew ProtoPie to the most popular advanced prototyping tool with the highest satisfaction score of 4.29 out of 5 (2022 Design Tools Survey)
• Built & leading Growth Division from scratch: Marketing, Customer Success, and Customer Learning.
• Increased user acquisition (30+%) & product usage via onboarding & education (3.5x) as part of a product-led growth (PLG) motion.

Jul 2021 – Jul 2022 · 1 yr · Seoul, South Korea · Hybrid

• Until I hired a separate Head of Marketing.
• Revitalized a demotivated Marketing team after taking over, and hiring for key positions.
• Achieved 50% growth for website visits, downloads, and installations.
• Spearheading new subscription plans with revised pricing.
• Responsible for user acquisition, lead generation, and self-serve conversions.

Jun 2020 – Dec 2023 · 3 yrs 6 mos · Seoul, South Korea · Hybrid

• Achieved & upholding a CSAT score of 95%.
• Established the customer success function & team from scratch: processes, people, etc.
• Still leading this cross-functional team (part of Growth Division) today doing a mix of customer success & product marketing.
• Launched initiatives such as webinars (200+ attendees each), blog articles (300k total views), communities (7500+ users), etc. to improve onboarding & retention.

Jan 2019 – Jun 2020 · 1 yr 5 mos · Seoul, South Korea · Hybrid

• From $0 to $1M ARR.
• Led the only commercial team focusing on all-round growth consisting of marketers, designers, and customer success.
• Led the business/commercial side of the implementation of subscription-based pricing, turning ProtoPie into B2B SaaS.
• Established the initial enterprise sales process, and closed the first few global enterprise sales.

Jun 2017 – Dec 2018 · 1 yr 6 mos · Seoul, South Korea · Hybrid

• Second commercial hire, and first non-CJK hire.
• Led internationalization efforts: from a Korean company serving Korean users to a Korean company serving global users.
• Rolled out monetization (licenses) for the first year.
• Took a leading role in the growth funnel using the AARRR framework (pirate metrics), driving everything from acquisition to revenue.

Dec 2020 – Dec 2021 · 1 yr · Bandung, West Java, Indonesia · Remote

• Bukadapur is a platform that helps F&B businesses at any scale to learn about consumer trends for every food recipes in Indonesia.
• Advising on product, growth, and go-to-market.

Apr 2017 – Jun 2017 · 2 mos · The Randstad, Netherlands · On-site

• Worked as a growth hacker assisting fellow growth hackers on strategy, consulting, and data research for a multitude of clients in the Netherlands.
• Clients include, among others, Dura Vermeer, 24Kitchen, Yeaz!, and Brand New Day.

Sep 2016 – Dec 2016 · 3 mos · Jakarta, Jakarta, Indonesia · On-site

• Acquired by Carro in 2019.
• Led the very first Harbolnas (similar to Black Friday in the US and Singles' Day in China) project by a classifieds marketplace in Indonesia.
• Established partnerships with strategic e-commerce players: Zalora, Bhinneka, JD.id, Fabelio, Kredivo, Sepulsa, and Grab.
• Project lead from A to Z across product and marketing.

Jul 2016 – Aug 2016 · 1 mo · Hoofddorp, Netherlands · On-site

• Worked for two of L'Oréal its Active Cosmetic Division brands in the Dutch and Belgian markets: Vichy and La Roche-Posay.
• Migrated the Vmag blog and localized the content (Dutch & French).
• Created a YouTube strategy for both Vichy and La Roche-Posay focusing on channel growth & SEO.

Aug 2015 – Feb 2016 · 6 mos · The Randstad, Netherlands

• As a mentor, I was in charge of one mentor class consisting of 18 freshmen International Business Administration undergraduate students.

Oct 2012 – Mar 2014 · 1 yr 5 mos · Diemen, Netherlands

• I worked as a team leader at Albert Heijn, the largest supermarket chain in the Netherlands, for approximately 1.5 years, in which I have learned about leadership and people management.
• Responsibilities:
• In charge of all store clerks.
• Providing guidance to (new) store clerks.
• Assessing store clerks' development.
• Planning and scheduling.
• Operational processes involving incoming stock.
• Stockroom management.
• Inventory management.
• Maintaining and enhancing store image.
• Providing customer service.
• Having the ultimate responsibility in absence of store managers.

Oct 2006 – Sep 2012 · 5 yrs 11 mos · Diemen, Netherlands

• As a store clerk, my main concern was the stock in the supermarket and helping customers. I performed my duties on an increasingly coordinating level.
• Responsibilities:
• Stocking the shelves in the supermarket.
• Taking care of the weekly discounts.
• Processing the daily markdowns of products that are due the next day.
• Cleanliness in the aisles.
• Inventory management.
• Stockroom management.
• Providing customer service.

Feb 2011 – May 2011 · 3 mos · Diemen, Netherlands

• As an internet assessor, the ultimate goal was to contribute to making internet search more exciting, relevant and interesting for all end users in the Netherlands.
• Responsibilities:
• Assessing results of search engines in the Netherlands.
• Expressing opinions regarding quality and content on the web.
• Providing alternative options on results.

Sep 2010 – Dec 2010 · 3 mos · The Randstad, Netherlands

• I tested software that is used for mobile phones and reported my findings on bugs.
• Responsibilities:
• Testing mobile software (e.g. SMS games).
• Finding software bugs.
• Providing feedback for improvements.