Rishika Duda

Associate Partner

Mumbai, Maharashtra, India12 yrs 11 mos experience

Key Highlights

Expert in content strategy and insights management.
Proven track record in business strategy for entertainment.
Strong background in consumer neuroscience and market research.

Stackforce AI infers this person is a strategic leader in the entertainment and media industry.

Contact

rishika.duda@gmail.com LinkedIn

Skills

Core Skills

Business StrategyMarket ResearchContent StrategyInsights ManagementProject ManagementClient DevelopmentBusiness GrowthConsumer NeuroscienceQuantitative ResearchProject ExecutionDue DiligenceFinancial Analysis

Other Skills

Data AnalysisStrategic PlanningTeam LeadershipComputer ScienceMarketing StrategyImage ProcessingBusiness DevelopmentMicrosoft OfficeManagementAnalysisStrategyLeadershipAnalytical SkillsConsumer BehaviorBusiness Analytics

About

An insights and media strategy professional with a passion for understanding culture and its impact on content and storytelling.

Experience

12 yrs 11 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 5 mos

Current Experience

Jiostar

2 roles

Director, Business Strategy & Growth (Entertainment)

Promoted

Nov 2025 – Present · 6 mos

Senior Manager, Business Strategy & Growth (Entertainment)

Dec 2024 – Nov 2025 · 11 mos

Business strategy for Hindi Entertainment cluster - JioHotstar, Movies, Studios, GEC, Kids and Youth

Business StrategyMarket Research

Disney star

2 roles

Senior Manager, Content Studio Strategy

Promoted

Mar 2024 – Dec 2024 · 9 mos · Mumbai, Maharashtra, India

Managing content strategy and insights for Disney+ hotstar

Content StrategyInsights Management

Manager, Content Studio Strategy

Feb 2022 – Mar 2024 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Content StrategyProject Management

Metrixlab

Senior Manager, Client Development

Oct 2020 – Feb 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

Worked with India MD to grow West region business.
Account lead for Disney+ hotstar, Marico, P&G

Client DevelopmentBusiness Growth

Nielsen

Senior Researcher, Consumer Neuroscience

Sep 2017 – Sep 2020 · 3 yrs · Mumbai, Maharashtra, India

Led a team to understand the consumers’ implicit response to content (episode testing) and marketing materials (advertising/pack testing) using Neuroscience techniques (EEG / eye tracking).
Categories serviced
OTT | TV | Oral Care | Personal Care | Baby Care | Automobiles | QSR

Consumer NeuroscienceMarket Research

Insights by kantar

Senior Executive - CPG

Aug 2015 – Aug 2017 · 2 yrs · Gurgaon, India

End to end execution of Quantitative research projects.
Projects:
Advertisement evaluation | Brand health track | Concept testing | Product testing | Claim testing
Categories serviced:
Oral Care | Health Supplements | Analgesics | Air Purifiers | Decorative Paints

Quantitative ResearchProject Execution

Alea consulting

Associate

Aug 2011 – Apr 2013 · 1 yr 8 mos · New Delhi Area, India

Created due diligence reports for businesses to assess financial and reputational risk when diversifying or expanding by way of joint venture, merger, acquisition, or other business alliances.

Due DiligenceFinancial Analysis