Raina Farooq

Digital Marketing Specialist

Bengaluru, Karnataka, India4 yrs 9 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in crafting high-performing ad campaigns.
Proven track record in brand storytelling and engagement.
Skilled in leveraging AI for creative workflows.

Stackforce AI infers this person is a MarTech expert with a strong focus on creative strategy and digital marketing.

Contact

Skills

Core Skills

Creative StrategyDigital MarketingBrand ManagementMarketing StrategyContent MarketingData Analysis

Other Skills

Ad CreativesCreative DirectionBrand StorytellingAI-driven WorkflowsVideo ProductionCopywritingEvent ManagementCost ReductionProject ManagementSocial Media StrategyClient RelationsContent CreationPerformance AnalysisStakeholder ManagementMulti-channel Marketing

About

I’m the brain behind ad campaigns that convert, stories that stick, and brands that grow. I think in stories, work in structure, and thrive where brand meets performance. Whether it’s shaping a campaign from scratch, building a content engine, or figuring out how to make someone stop scrolling - I’m all in. I’ve led projects across video, content, and digital ads - not just executing, but owning the creative direction, messaging, and momentum. What drives me is the balance of imagination and impact - making things that aren’t just beautiful or clever, but that work.

Experience

4 yrs 9 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 1 mo

Current Experience

Growthschool

Senior Creative Strategist

Apr 2024 – Present · 2 yrs 1 mo · Bangalore Urban, Karnataka, India

Developed and executed high-performing ad creatives for various campaigns, consistently maintaining a CTR of 1.3–1.5% across static and video formats.
Enhanced brand presence by leading 5+ large-scale events and 10+ small events, overseeing creative direction, shoots, and capturing testimonials that strengthened brand storytelling.
Wrote compelling static ad copy, Landing Pages and video ad scripts tailored to diverse learner personas, enhancing engagement and conversion rates.
Increased ad efficiency, reduced turnaround time by 50%, and lowered production costs by 45% by implementing AI-driven creative workflows using Claude, HeyGen, and MidJourney.
Led end-to-end video ad production—from scripting and direction to on-screen performance—bringing storytelling and brand voice to life.

Ad CreativesCreative DirectionBrand StorytellingAI-driven WorkflowsVideo ProductionCopywriting+2

Outskill

Senior Creative Strategist

Apr 2024 – Present · 2 yrs 1 mo

Zerokelvin

Brand & Strategy

Nov 2023 – Apr 2024 · 5 mos

Managing the internal teams to meet project milestones.
Monitor project progress and address any issues that may arise.
Overseeing the timely delivery of high-quality work to clients.
Ensuring that all client requirements are met and expectations exceeded.
Developing and executing social media strategies for clients.
Creating engaging content that aligns with the brand's identity and goals.
Acting as the direct point of contact for all clients.
Analyzing the performance of brand initiatives and campaigns.
Working closely with specific clients (Downtown Diner, Downtown Pub, 21 Plus Whiskey, Oxyzen Vodka, Baseline, etc).

Project ManagementSocial Media StrategyClient RelationsContent CreationPerformance AnalysisBrand Management+1

Jupiter

Jul 2022 – Nov 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

Akartha

2 roles

Brand strategy and marketing

Promoted

May 2021 – Apr 2022 · 11 mos

Worked directly with stakeholders and clients, such as Paytm, Khatabook, Blackbuck, Pinelabs, GimBooks, DIL Foods, IBO, Andme, Happy Locate, and more, managing projects end-to-end from briefs to execution.
Planned, led, and executed multi-channel marketing campaigns, ensuring alignment with brand goals and target audience behavior.
Wrote compelling ad scripts, brand copy, and marketing content tailored to each brand’s voice, while also contributing to conceptualization, design briefs, and pitch decks for client presentations.
Coordinated and participated in ad and product shoots, ensuring creative consistency across touchpoints.

Stakeholder ManagementMulti-channel MarketingAd CopywritingCreative ConsistencyBrand ManagementMarketing Strategy

Content and digital

Apr 2021 – Jul 2021 · 3 mos

Content
Copywriting
Handled brands like Popular essentials, GimBooks, Blackbuck, Paytm,IBO, Happy Locate, Pinelabs, Mindmunch, Andme, Khatabook, DIL Foods,
Saptham Taila etc.
Worked directly with clients from taking down briefs till the execution of projects.

Content CreationCopywritingClient ManagementContent MarketingDigital Marketing