Apr 2025 – Feb 2026 · 10 mos · On-site

• I lead Consumer Growth at Paytm through strategic offline channels and brand partnerships, driving scale and engagement across one of India’s largest digital ecosystems. My focus is on extending Paytm’s presence beyond digital, connecting consumers, merchants, and brands through impactful, on-ground initiatives that strengthen adoption and loyalty.
• I have built and scaled new growth channels, including acquisition through mid-market merchants, large retail chains, and collaborations with leading FMCG brands. These initiatives have established innovative models that boost user acquisition, transaction frequency, and cross-platform engagement, contributing to Paytm’s leadership in the digital payments and commerce ecosystem.

Oct 2023 – Apr 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Responsible for leading Sales and operations for India's leading 2-wheeler EV OEM with 3000+ COCO stores (INR 3500+ Cr. ARR) and to drive growth in a dynamic Direct-to-Consumer model to spearhead programs to optimize Sales Processes, enhance Retail Network Efficiency and elevate Customer Experience.
• Played a key role in the successful launch of the IPO, contributing to strategic planning,
• market analysis, and stakeholder communication, resulting in a 4.5x oversubscription
• Implemented IT-based systems and processes across 3000+ stores, achieving 98% lead
• nurturing and a 4.5% increase in conversion rates
• Launched 2000+ COCO retail stores for Ola Electric across country to improve sales
• network
• Managed lead generation and lifecycle management for a team of 300+ outbound sales
• representatives, optimizing processes to drive efficiency and enhance overall sales
• performance

Jun 2022 – Sep 2023 · 1 yr 3 mos

• Building affordable mobility and Logistics solution in India though electrification
• Launched the first successful Electric 2W ride-hailing and logistics model in Bangalore,
• Capturing 40% market share within 3 months of launch
• Significantly Increased Business Growth: Led a strategic initiative resulting in a substantial
• growth of business from 70k to 3.3 lakh daily rides
• Turned around category ENTR performance from –33% to neutral through focused
• interventions.

Oct 2021 – May 2022 · 7 mos

• Responsible for the OverallP&L, Product Launches, Revenue, Growth, New insurer onboarding.
• Handle a P&L of 90+ Cr Annual business covering, Motor, Gig workers, Health.
• Built offline Insurance sales network from scratch to 50+Cr Annual Business.
• Lead cross functional teams consisting of Product, Marketing, Operations to launch multiple
• Products
• Instrumental in leading strategic alliances & ensuring Industry best customer experience.

Apr 2020 – Sep 2021 · 1 yr 5 mos

• Business expansion & New launches – Planning & execution of footprint expansion for Ola Dash and Food business.
• Managing Growth & P&L – Managing top line business growth and P&L for West and North zone.
• Operational Excellence – Implementing industry best practices to ensure food safety and compliance across stores and owning metrics such as delivery SLA, customer rating, packing time, cancellations and order accuracy.
• Cost Optimization – Reduction of cost through manpower planning, utilities optimization, wastage and variance control, demand and inventory planning.
• City sales and marketing – Responsible for all the activations in the city encompassing both ATL and BTL.
• Supply chain & Inventory management – Responsible for inventory availability across the locations and inventory management to ensure wastages and variance are within the defined guardrails.
• Logistics & Fulfilments - Responsible for order fulfilment, planning of rider capacity, delivery SLA, cancellations, packaging time to ensure excellent delivery experience to customers.

May 2018 – Mar 2020 · 1 yr 10 mos

• Responsible for supply planning and execution to ensure enough supply availability
• Handling cross-functional teams to generate and maintain the supply of high-quality cab, Auto & KPCC
• Finalizing supply schemes to improve the financials and Partner retentions
• Responsible for building and Managing the accusation channels (Vendors, Companion)
• Acquisition, Retention, and Reactivation of Supply-side (Cab, Auto, KPCC)
• In-House Process Management: Ensuring the smooth walk-in flow and partner’s quality metric like PSAT, FTR, Service TAT & wait time
• Responsible for ensuring document compliance for cars, drivers and operators

Mar 2016 – Apr 2018 · 2 yrs 1 mo

• P&L - Responsible for top line and bottom line of the zone
• Volume - Responsible for ensuring cities meet its revenue targets
• Marketing Activation- Responsible for all the activations in the city encompassing both ATL and BTL
• Team Management- Managing a team of 7 city Managers, 1 Marketing manager, and a Business Analyst. Total team size of 44 employees across 12 cities
• Supply Experience- Designing and executing strategies to improve supply experience, improving platform stickiness and ensure key matrixes across the branch
• Customer Experience- Designing and executing strategies to improve customer experience, improving customer repeat and ensure key matrixes across the cities
• Category Management- Overseeing performance of various categories and designing and implementing strategies to improve performance
• Market Share Maintenance- Designing and executing strategies to improve the market share of the branch

Jul 2014 – Feb 2016 · 1 yr 7 mos

• Played a key role in Ola’s Expansion from 3 to 100 cities and led the launch of 24 new cities in North region
• Responsible for identify new city, Planning & execution for building new supply and demand

Jun 2013 – Jul 2014 · 1 yr 1 mo

• Responsible for supply acquisition for all categories
• Helped the team to grow from 10k to 2 lakh bookings in Delhi per day

Nov 2011 – May 2013 · 1 yr 6 mos · Delhi/NCR · On-site

• Responsible for acquisition of new corporate accounts, managing and engaging the existing clients

May 2011 – Jul 2011 · 2 mos · New Delhi Area, India

• Customer Relation Management.