Aug 2023 – Mar 2025 · 1 yr 7 mos · New York, United States · Remote

• Led lifecycle marketing, marketing automation, CRM, affiliate performance marketing, retention, and reactivation for DTC/B2C/B2B SaaS that helps 6,500,000+ job-seekers land more interviews.
• Utilized data analytics and A/B testing to increase free-to-paid conversion rates by 11% in 6 months through email automation, including >120 email and 18 sequence iterations.
• Spearheaded churn reduction initiative resulting in increased customer retention by 6% and 60% reduction in involuntary churn through collaboration with Product and Customer Success teams.
• Increased Black Friday digital marketing campaigns' revenue by 5x YoY.
• Launched reactivation campaigns and conducted user research studies, contributing to 8% increased customer lifetime value (LTV). Implemented cart abandon automation to increase conversion rate.
• Increased virtual summit registrants by 6x YoY to ~25,000 registrants through email campaigns.
• Increased affiliate channel revenue by 112% in 1 year. Drove affiliate recruitment efforts that acquired 3x more partners YoY. Nurtured high-performing affiliates. Negotiated payout terms with partners that ensured mutual success.
• Successfully migrated marketing automation platform from Iterable to Hubspot in 3 months, coordinating with Engineering and Product teams, ensuring data integrity and hygiene, rebuilding marketing funnels, and ensuring a seamless transition that affects 5,000,000 contacts.
• Improved company Trustpilot rating by 22% in 6 months by building processes and workflows for Customer Success team.
• Managed and coached high-performing team of marketing specialists to deliver results that greatly exceeded established benchmarks.

Apr 2019 – Oct 2025 · 6 yrs 6 mos · New York, United States · Remote

• Lead marketing and operations at B2B SaaS and services company that helps >10k businesses with cold email outreach, managing a fully-remote team across marketing, sales, and customer service roles. Run agency providing digital PR, link-building, and lead generation services.
• Strategize and implement effective marketing and business development initiatives with a data-driven approach, including co-marketing, partnerships, affiliate recruiting, blog content, SEO, videos, podcast guesting, webinars, email, marketing automation, outbound email, and social.
• Scaled 10-person globally-distributed marketing team, operationalizing processes and instilling
• performance metrics (SOPs, KPIs) to ensure goal alignment and team growth.
• Developed and executed marketing roadmap and go-to-market strategy in fast-paced
• environment, driving 270% more leads in 1 year.
• Launched product on Product Hunt to get #1 for the day and #2 for the week by reverse-engineering previous successes.
• Appeared on over 50 podcasts to get in front of potential customers and partners including Mixergy, Startups for the Rest of Us, Marketing Smarts, and How I Built It.

May 2016 – Apr 2019 · 2 yrs 11 mos · Greater New York City Area · On-site

• Led marketing operations for legal technology company with three distinct product lines, in addition to leading division providing web design and digital marketing services for growing portfolio of 200+ small to mid-sized law firms.
• Oversaw and implemented multi-channel marketing strategy, campaigns, and automation flows leading to 400% increased conversion rate in 6 months.
• Fostered a collaborative culture across service delivery and sales teams, enhancing alignment to
• significantly improve customer satisfaction and retention.
• Devised marketing strategy and directly implemented tactics across all channels including partnerships, paid search, SEO, content, trade shows, sponsorships, affiliates, email, social, conferences, and webinars.
• Represented the company through speaking engagements at conferences, seminars, webinars, and podcasts.

Jan 2013 – Jan 2022 · 9 yrs · New York, United States · Remote

Jan 2013 – Apr 2016 · 3 yrs 3 mos · New York, NY

• Started and operated digital marketing agency providing web design, SEO, and paid search services for small to mid-sized law firms, scaling the business with a lean team by implementing a productized service business model, leading to successful acquisition in 3 years.
• Scaled company 4x annually in competitive niche by identifying trends, developing unique value
• propositions, and creating compelling customer-facing content.
• Leveraged data analytics to optimize high-stakes client campaigns, consistently achieving growth
• in competitive niches.
• Developed streamlined service delivery workflow using SOPs and project management software, enabling a lean team to service dozens of clients simultaneously.
• Responsible for all company marketing from the strategy to the execution, including creating content for blogging, email marketing, paid search, social, partnerships, and trade shows.

Aug 2011 – Dec 2011 · 4 mos · New York, NY

Jun 2011 – Aug 2011 · 2 mos · New York, NY

Jan 2011 – May 2011 · 4 mos

Jun 2010 – Aug 2010 · 2 mos