Mahika Bibiyan

Digital Marketing Specialist

Pune, Maharashtra, India3 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Led high-engagement B2B projects at Amber.
  • Achieved 50%+ open rates for newsletters.
  • Conducted successful webinars with industry leaders.
Stackforce AI infers this person is a B2B Marketing Specialist with expertise in content strategy and digital marketing.

Contact

Skills

Core Skills

B2b MarketingMarketing StrategyWebinar ManagementEmail MarketingContent StrategyContent WritingMarket ResearchSalesBusiness DevelopmentDigital Marketing

Other Skills

Annual ReportsBusiness-to-Business (B2B)Quality AssuranceStrategic PlanningTeam Managementamber ConnectGoogle AnalyticsSEMrushGSCQuality ManagementLeadershipNewslettersWritingStudent HousingBlog Marketing

About

I am a media and communication graduate, with a specialization in advertising. I am interested in creative copywriting, curating content and brand strategy. I look forward to challenges that push me closer to my potential; a potential always being pushed to greater heights. With a passion to write, I believe that literature is the art read between the lines, beneath the words and among the letters. Impactful storytelling captures the audience just like powerful narratives compel a change. If you don't find me penning down my thoughts, you may catch me humming to my favorite songs or binge watching true crime documentaries. The best piece of advice from me would be - "Strive, suffer, succeed".

Experience

3 yrs 6 mos
Total Experience
1 yr 2 mos
Average Tenure
2 yrs 9 mos
Current Experience

Amber

3 roles

Content Manager

Promoted

Apr 2025Present · 1 yr · On-site

  • Managing a team of 3 content writers, and 2 growth apprentices, my primary responsibilities are to drive high-engagement projects, cross-team collaborations with marketing, design, emailer team, etc., effectively market major B2B-driven projects like webinars, product launches, industry reports, newsletters, and more. Assisted in building B2B brand visibility for amber.
  • Managed a team of 5 talented content writers, strategists and apprentices.
  • Conducted amber's biggest Market Insights Webinar with 83% of PBSA supply partners in presence
  • Successfully marketed B2B bi-weekly newsletters with 50%+ open rates and high clicks
  • Accumulated a total of 60k+ impressions on LinkedIn homepage posts in 3 months, while driving individual LinkedIn handle posts of stakeholders
  • Built brand recall of Market Insights Webinar by conducting 5+ webinars and product launches in 1 year
  • Currently strategising to effectively market upcoming Amber's fest in June 2025
Annual ReportsB2B MarketingBusiness-to-Business (B2B)Digital MarketingEmail MarketingMarket Research+6

Senior Content Writer

Promoted

Apr 2024Mar 2025 · 11 mos · On-site

  • The major part of my role is to provide my expertise into the industry and manage a B2B content team. This comprises of writing source-mapped technical blogs with statistics, conducting B2B webinar events, writing & quality-checking student housing industry reports, among other tasks.
  • Wrote 20+ B2B blogs with high CTR of 40%
  • Quality-checked 70+ B2B blogs
  • Quality-checked 1500+ offer content(s) and maintained an error percentage less than 2%
  • Marketed product launches of "Amber Connect" in UK & Australia
  • Researched, wrote and QC'ed 3 of Amber's B2B student housing industry reports
  • Drove multi-channel campaigns for diverse audiences across the UK, US, Australia, etc.
  • Successfully marketed bi-monthly newsletters, weekly SH/HEI news blogs
  • Used GA4 and GSC for analyzing performance of long-form content.
  • Used SEMRush, Ahrefs, Google Keyword Planner for writing high-ranking B2B blogs and industry report-based detailed articles.
  • Maintained trackers, spearheaded content strategy, and benchmark performance metrics
  • Got promoted to Content Manager position with direct reportees within 2 years
B2B MarketingAnnual ReportsGoogle AnalyticsSEMrushGSCQuality Management+8

Content Writer

May 2023Mar 2024 · 10 mos · On-site

  • My everyday responsibilities include conducting thorough research of the trends and shifts in the global student housing realm, brainstorming on relevant blog topics, writing B2B blogs as an aggregator to property operators or property management groups, preparing ad campaign copies, email marketing, proofreading and conducting quality check of blogs from content and SEO perspectives.
Annual ReportsStudent HousingBlog MarketingQuality AssuranceTeam ManagementGoogle Analytics+2

Kings research

Research Writer

Dec 2022Apr 2023 · 4 mos · Pune District, Maharashtra, India · On-site

  • My journey at Kings Research consisted of market research, content writing and content editing. From a plethora of content types, I was responsible for working at PRs, Research Blogs, Creative Articles, Digital Publications (blogs for MarTech360, ITDigest, ReadMagazine), Generic Blogs and also content proofreading/editing. Furthermore, I assisted in brand activities for Kings Research and Extrapolate on various social media channels. I also helped in curating topical post copies and captions, while also being involved in revamping content on the Kings Research website. Lastly, I also mentored a content writing fresher by providing her training, guidance and assigning tasks.
Business-to-Business (B2B)Research SkillsMarket ResearchSocial MediaDigital PublishingContent Writing

Pune mirror

Assistant Sales Manager

Jun 2022Nov 2022 · 5 mos

  • I was assigned the exhibition and retail category, while at Pune Mirror. I had to meet clients across the city, draft proposals, pitch digital marketing ideas and primarily, print media asset of Pune Mirror. I handled exhibition advertorials of various big clients including Hi-Life, Ensemble, Being Puneri, and many more. I worked closely alongside graphic designers and editors to ensure the quality of advertisements. My everyday responsibilities included making calls, meeting clients, drafting proposals, helping clients tell their brand story and pitching proposals.
Problem SolvingNew Business DevelopmentBusiness-to-Business (B2B)SalesDirect SalesBusiness Development

Kaizzen

Creative Copywriter

Dec 2021May 2022 · 5 mos

  • I worked as creative copywriter and content specialist for Kaizzen, a PR firm based in New Delhi. It was a remote internship. I was required to write copies, headlines, CTAs for various creatives for their clients like Corteva Agriscience Global, Perrier India, etc. The work was demanding and challenging but the support and guidance was motivating.
Problem SolvingDigital MarketingContent Writing

Rsquare digital marketing agency

Content Specialist

Aug 2021Nov 2021 · 3 mos · Delhi, India

  • My role as the content specialist and a creative copywriter consists of writing copies, headlines and taglines for the creatives for our client. I am also additionally responsible for editing and finalizing copies, as required. Our client PNBMetlife, usually has creative copy requirement on a short notice, so being diligent, spontaneous and quick is the key.
Problem SolvingDigital MarketingContent Writing

Marketing mojito

Content Strategist

Mar 2021Sep 2021 · 6 mos · India

  • My role as a content creator and strategist included ideation, content creation and execution. My work varied from making creatives to managing content in the most optimized manner. I was handling clients across the country as well as a few international clients. Some of these included TorchIt, Juvify Health, Finsaviours, Singer Hariharan and more.
Problem SolvingDigital MarketingContent Strategy

Vagmi foundation

Content Manager

Jan 2021Mar 2021 · 2 mos · Pune Division, Maharashtra, India

  • My duties include working as an editor of content, social media handler and helping the organization gain momentum towards helping underprivileged children, women empowerment and road safety.
Problem SolvingDigital MarketingContent Writing

Ikkat

Social Media Marketing Head

Aug 2020Nov 2020 · 3 mos · Chandigarh, India

  • As the social media manager, I had to help and optimize content on the social media handles of Ikkat. Additionally, I also assisted in photo shoots, video making, designing brochure/catalogue, etc.
Problem SolvingDigital MarketingContent Writing

Powermax fitness india pvt. ltd.

Content Writer

Apr 2020May 2020 · 1 mo · India

  • My role as the content writer for Powermax Fitness involved research work, drafting, editing and writing blogs related to health, fitness, nutrition, diet, etc.
Problem SolvingDigital MarketingContent Writing

The valid opinion

Content Writer

Sep 2019Oct 2019 · 1 mo · Pune Division, Maharashtra, India

  • As a content writer for the startup, I was responsible for writing articles related to entertainment, science and technology by doing extensive research, drafting, editing and posting the blogs on the website.
Problem SolvingDigital MarketingContent Writing

Education

Symbiosis Centre for Media & Communication (SCMC)

Bachelor's degree — Mass Communication/Media Studies

Jan 2019Jan 2022

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