Greg Gerber

Co-Founder

Salt Lake City, Utah, United States31 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 100% staffing in record-low unemployment.
  • Generated $65M+ through predictive workforce planning.
  • Led teams through M&A and post-COVID workforce chaos.
Stackforce AI infers this person is a Talent Acquisition leader with expertise in Healthcare and Public Sector recruiting.

Contact

Skills

Core Skills

Talent AcquisitionWorkforce PlanningRecruitment MarketingHr Technology Implementation

Other Skills

Talent Acquisition StrategyDEI HiringPredictive AnalyticsEmployer BrandingProcess OptimizationCross-functional Team LeadershipOnboardingPersonality AssessmentProcess ConsultingRecruitment AdvertisingRecruitment/RetentionRemote ManagementStrategic LeadershipStrategic PlanningCertified Internet Recruiter

About

I build Talent Acquisition machines that actually produce talent. Not vibes. Not corporate poetry. Not 42-slide decks titled “Strategic Alignment 2030.” For 15+ years, I’ve led recruiting across public sector, startups, SaaS, medical cannabis, and global enterprises. Translation: I’ve hired in chaos, hyper-growth, red tape, and job markets where unemployment was basically mythical. And we still filled the jobs. I design recruiting engines where strategy, systems, AI, data, and actual human connection coexist peacefully. Like adults. The result? TA functions that don’t just fill roles — they drive revenue, stabilize culture, and make hiring managers stop panic-texting at 9 p.m. What that’s looked like: * 27% reduction in turnover * Up to 65% faster time-to-fill * First public transit agency in the country to reach 100% staffing in a record-low unemployment market * $65M+ generated through predictive workforce planning and optimized sales hiring * AI-enabled recruiting with dashboards and DEI metrics that actually meant something I’ve led teams through M&A, rapid scaling, and post-COVID workforce chaos. Nobody cried in a supply closet. At least not twice. Now here’s the part that actually explains all of it: I’ve been a lifelong animal advocate. The kind who believes even spiders have a right to live. That worldview shapes how I lead. I believe systems should work. Power should be used responsibly. And the vulnerable — whether that’s a candidate, a frontline worker, or yes, a misunderstood eight-legged roommate — deserve dignity. My leadership style is simple: human first, data sharp, ego low, accountability high. Clarity over noise. Trust over control. Progress over perfection. Recruiting is part science, part art, and part moral responsibility. We’re not just filling seats. We’re shaping lives, livelihoods, and cultures. If you want Talent Acquisition to be a growth engine with a conscience — and a backbone — we’ll probably get along just fine.

Experience

31 yrs 4 mos
Total Experience
4 yrs 6 mos
Average Tenure
9 yrs 4 mos
Current Experience

Utah transit authority

Director of Talent Acquisition | Utah Transit Authority (UTA)

Feb 2020Nov 2025 · 5 yrs 9 mos · Salt Lake City Metropolitan Area · Hybrid

  • Re-imagined an enterprise-wide Talent Acquisition Strategy and workforce planning strategy for a U.S. public transit agency who in 2025 was recognized as one of the top agencies in public Transportation. Transformed a talented team of Recruiters from Administrative focused professionals to Brand Ambassadors and award winners.
  • Achieved 100% staffing across all operator units, setting a national post-COVID benchmark.
  • Reduced time-to-fill by 33% through predictive analytics and process automation.
  • Achieved:
  • Hiring Manager NPS 4.43 / Candidate NPS 4.48 — hospitality-level scores in a government context; drove Indeed Employee Satisfaction from 2.95 (2020) to 4.5/5.0 (2025, highest in agency history), lifting the historical lifetime aggregate to 3.8
  • Partnered with HR and executives to align workforce planning with organizational growth goals.
  • Earned the UTA Executive Director Award for leadership in workforce readiness.
Cross-functional Team LeadershipOnboardingPersonality AssessmentProcess ConsultingRecruitment AdvertisingRecruitment/Retention+5

The+source

Head of Talent Acquisition Consultant | Nevada Organic Remedies, LLC

Jan 2018Jan 2020 · 2 yrs · Las Vegas Metropolitan Area · Hybrid

  • Built and directed TA and HR initiatives in a rapidly scaling medical cannabis operation, supporting 300% employee growth and navigating through a buyout.
  • Key Achievements:
  • Built a Talent Acquisition Department from Scratch
  • Established scalable systems and processes to support rapid expansion and long-term success.
  • Reduced time-to-fill from 57 days to 11 for retail operations without increasing turnover.
  • Established KPIs for Visibility
  • Drove higher-quality hires, reduce interviews per hire, and accelerate hiring timelines.
  • Aligned recruitment strategies with business goals.
  • Created a robust approach to sourcing and retaining top talent for immediate and future needs.
  • Collaborated with my HR partners to establish impactful diversity metrics and strategies.
  • Built strong connections with educational institutions to boost brand awareness and access emerging talent.
  • Blending innovation with authenticity—creating environments where continuous improvement aligns with real human connection to drive business success and employee fulfillment.
Certified Internet RecruiterCollege RecruitingCreative StrategyCross-functional Team LeadershipPartner RecruitmentPersonality Assessment+6

Gerber consulting services, llc

Founder & Sr Leader Talent Acquisition | GCS, LLC

Jan 2017Present · 9 yrs 4 mos · Salt Lake City Metropolitan Area · Hybrid

  • A specialized talent acquisition consultancy focused on enhancing human connection. Helping non-profits, public agencies, startups, and mid-market enterprises build agile, inclusive, and data-driven recruiting functions. Drawing on 20+ years of experience across diverse sectors. I partner with clients to design scalable TA ecosystems that reduce time-to-fill, improve quality-of-hire, and elevate employer brand, and emphasize human connection
  • Blending strategic foresight, operational rigor, and cutting-edge HR technology to deliver sustainable talent solutions aligned with business growth and compliance.
  • Core Focus Areas:
  • Talent Acquisition Strategy & DEI Hiring
  • Workforce Planning & Predictive Analytics
  • Recruitment Marketing & Employer Branding
  • HR Technology Implementation & Process Optimization
  • Client Impact:
  • Successfully built a Talent Acquisition Function for a Cannabis Industry MSO to scale 300%
  • $65M+ annual revenue generated through staffing optimization
  • 27% reduction in turnover and 33% faster time-to-fill
  • 100% staffing achievement post-COVID in a 2% unemployment market
  • $2.5M secured for recruitment marketing and TA technology
  • 45% increase in recruiting capacity with NPS 4.43/5 from hiring managers
Talent Acquisition StrategyDEI HiringWorkforce PlanningPredictive AnalyticsRecruitment MarketingEmployer Branding+3

Careerkarma360

Co-Founder

Jan 2016Jan 2018 · 2 yrs · Salt Lake City Metropolitan Area · Hybrid

  • As a co-founder to this organization, I oversaw the Operations of the organization, building a MVP around a proven scalable model of operation, with an intense focus on driving Candidate Relationship Marketing to the next level for clients. Actively participated in building an innovative proprietary SaaS that engaged talent in a new way.
  • Dedicated to creating world class Candidate Experiences by helping companies locate and engage with Talent.
  • ● The primary PM/BA and SME on Building a Candidate Relationship Management SaaS for clients of CareerKarma360 to bring a better Talent Acquisition and engagement process into play.
  • ● Successful recruiting, sourcing, screening and placing of Professional, Technical, Leadership and Sr. Leadership Talent.

Software technology group

Director Talent Acquisition

Jan 2014Jan 2016 · 2 yrs · Salt Lake City Metropolitan Area · On-site

  • Led a transformative effort to evolve the Technology Recruiting team into a scalable, high-performance function grounded in integrity, accountability, and human connection. Recruited and onboarded top-performing recruiters, many of whom went on to break hiring records and elevate the team’s collective impact. Successfully built a Tech sourcing department from the ground up, aligning Technical recruiting operations with the company’s broader strategic goals.
  • Through trust, clear structure, and emotionally intelligent leadership, I helped rebuild team culture into one of collaboration, effectiveness, and results.
  • Key Accomplishments
  • Delivered record-breaking months of hiring, surpassing all previous annual hiring totals.
  • Elevated recruiter performance to highest average hiring rates in company history (2014–2015).
  • Redesigned team structure to support focus and scalability, including the implementation of a specialized POD model for Account Management support.
  • championed and helped implement a new ATS system (Talent Rover).
  • Introduced foundational recruiting metrics and KPIs, giving leadership better insight and control over pipeline health.

Cardon healthcare network "cardon outreach, llc"

Director Talent Acquisition

Jan 2012Jan 2014 · 2 yrs · Salt Lake City Metropolitan Area · On-site

  • Established the company’s first internal TA department for national healthcare operations.
  • Reduced time-to-fill from 65 to 24 days and cut voluntary turnover by 30%.
  • Increased monthly volume hiring from 42 to 90+ hires while enhancing brand perception.

Wyndham destinations

Director Talent Acquisition

Jan 2004Jan 2012 · 8 yrs · Salt Lake City Metropolitan Area · Remote

  • Oversaw remote global recruiting for a $350M division during 4 major transformational phases.
  • Generated $65M+ annual revenue through workforce forecasting and staffing strategy.
  • Reduced turnover by 27%, saving $13M annually.
  • Managed 3,000+ hires annually across 11 remote regions.

Trutek

Vice President Recruiting Operations / Business Development

Jan 1998Aug 2004 · 6 yrs 7 mos · Salt Lake City Metropolitan Area · On-site

  • Increased the firm’s revenue from $900,000 to over $5 Million in 16 months. Designed, Implemented, and Managed key Technical Consulting sales, business development, sourcing and Technical recruiting strategies that were scalable allowing the business to rapidly deploy and expand it's Technology Consulting service offerings.

Princeperelson & associates

Senior Technical Recruiter / Talent Acquisition

Jan 1995Jan 1998 · 3 yrs · Salt Lake City Metropolitan Area · On-site

  • Major Accomplishment: Starting with zero clients was producing revenue within 90 days. Landed the biggest IT Recruiting Services Contract in the Agency. By executing a combined strategy involving business development, Sourcing, recruiting and placing qualified Information Technology professionals, was rated one of the top revenue generators in my division.
  • Using sales, business development and account management skills developed from 10 years of sales experience, grew a book of business from $0. to $1,200,000 per year revenue (All new business).
  • Using advanced Sourcing, and Recruiting techniques successfully placed numerous technology professionals within clients.
  • Made significant contributions to the growth of an IT recruiting division that went from $200,000 to approximately $3 Million in revenue.

Education

Luther College

Bachelor of Arts - BA — Business Management

Luther College

Bachelor of Arts - BA — Psychology

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