Saarthak Swaroop — Digital Marketing Specialist

I thrive at the intersection of marketing strategy, data, and creative storytelling. Currently, I’m taking my first initial steps towards marketing and understanding products at Google. Previously, worked in the Ecosystem Marketing team at IBM (which is responsible for over 50% of IBM's revenue), I helped my team in program marketing strategy & marketing insights, translating data into meaningful actions that drive brand impact. With a background spanning Marketing Strategy, Account Management, Category Management, Ecommerce Marketing, Brand Management, Brand Solutions, SaaS Marketing Strategy, and Consumer Insights, I have experience understanding audiences, optimizing campaigns, and crafting strategies that build strong, customer-centric brands. Decoding market trends, building brand narratives, or identifying new growth opportunities; I believe the right insight at the right time makes all the difference. 🚀

Stackforce AI infers this person is a Marketing Strategist with expertise in SaaS and Ecommerce industries.

Location: Gurugram, Haryana, India

Experience: 7 yrs

Skills

Marketing
Partner Marketing
Go-to-market Strategy
Product Marketing
Brand Marketing
Account Management

Career Highlights

Expert in data-driven marketing strategies.
Proven track record in brand management and growth.
Strong background in B2B and B2C marketing.

Work Experience

Google

Marketing (2 mos)

IBM

Global Top/Named Accounts Marketing & Insights Lead (5 mos)

Product Marketing & Insights | Partner Programs, Ecosystem (5 mos)

Ecosystem Marketing & Insights (Global, WW) (11 mos)

Procter & Gamble

Brand Manager, D2C (2 mos)

Unilever

Marketing - CRO, D2C Brands (1 mo)

SaaSPay

Marketing Strategy (Brand & Digital) (3 mos)

MICA | The School of Ideas

MBA (Full-Time, Residential Program) (2 yrs)

magicpin

Senior Account Manager - Brand Solutions | Online Brands & D2C (5 mos)

Account Manager - Brand Solutions | Online Brands & D2C (6 mos)

My Home Caretaker - for STRESS Free You

Associate - New Business Partnerships (6 mos)

dineout.co.in

Paid Marketing Associate | Campaign & Digital (8 mos)

Ogilvy

Account Management & Planning (1 mo)

AIESEC India

Indo-France Manager (National) (7 mos)

Head, Global Talent for Organisations and Corporate Relations | Delhi IIT (7 mos)

Manager, Corporate Relations | Delhi IIT (10 mos)

InstaLively(Acquired by Hike Messenger)

Marketing and Brand Development (3 mos)

Education

Master of Business Administration - MBA at MICA | The School of Ideas

PG Diploma in International Marketing at Delhi School of Economics

BBE; Bachelor of Business Economics at University of Delhi

at The Army Public School, Dhaula Kuan, New Delhi

Saarthak Swaroop

Digital Marketing Specialist

Gurugram, Haryana, India7 yrs experience

Key Highlights

Expert in data-driven marketing strategies.
Proven track record in brand management and growth.
Strong background in B2B and B2C marketing.

Stackforce AI infers this person is a Marketing Strategist with expertise in SaaS and Ecommerce industries.

Contact

Skills

Core Skills

MarketingPartner MarketingGo-to-market StrategyProduct MarketingBrand MarketingAccount Management

Other Skills

Marketing AnalyticsStrategic PartnershipsBusiness InsightsDigital MarketingProgram MarketingAnalytical SkillsBusiness StrategyB2B MarketingMicrosoft ExcelFast-Moving Consumer Goods (FMCG)Brand ManagementCommunicationOffline MarketingPersonal Care ProductsC-Level

About

Experience

Google

Marketing

Feb 2026 – Present · 2 mos

Ibm

3 roles

Global Top/Named Accounts Marketing & Insights Lead

Sep 2025 – Feb 2026 · 5 mos

Leading insight-driven marketing for top/named accounts, turning client signals into precise plays that accelerate pipeline and expand relationships across Enterprise, Strategic, and Horizon segments

Product Marketing & Insights | Partner Programs, Ecosystem

Apr 2025 – Sep 2025 · 5 mos

Recognized globally for tracking and scaling program marketing insights for efficient partner/account onboarding and enhanced program marketing effectiveness.
Driving partner program success by aligning go-to-market insights, strategy for top category/program priorities (WatsonX, Data & AI) across geographies worldwide.
Built and scaled performance tracking frameworks to deliver partner insights, improve targeting, and enable data-backed decision-making.
Supported distributor recruitment and program adoption through insight-led interventions, streamlining early-stage engagement workflows.
Collaborated with global marketing and program teams to enhance partner experience through digital toolkit enablement and content utilization.
Leveraging data to continuously improve ROI of partner-led GTM programs, ensuring scalable growth and strategic program alignment.

MarketingMarketing AnalyticsAccount ManagementPartner MarketingStrategic PartnershipsBusiness Insights+2

Ecosystem Marketing & Insights (Global, WW)

Jun 2024 – May 2025 · 11 mos

Go-to-Market StrategyAccount ManagementProduct MarketingStrategic PartnershipsAnalytical SkillsBusiness Strategy+3

Procter & gamble

Brand Manager, D2C

Apr 2023 – Jun 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

Brand MarketingFast-Moving Consumer Goods (FMCG)Brand ManagementCommunicationOffline Marketing

Unilever

Marketing - CRO, D2C Brands

Feb 2023 – Mar 2023 · 1 mo · Mumbai, Maharashtra, India · Remote

Personal Care ProductsC-Level

Saaspay

Marketing Strategy (Brand & Digital)

Oct 2022 – Jan 2023 · 3 mos · Bengaluru, Karnataka, India · Remote

Mica | the school of ideas

MBA (Full-Time, Residential Program)

Jan 2022 – Jan 2024 · 2 yrs

Magicpin

2 roles

Senior Account Manager - Brand Solutions | Online Brands & D2C

Dec 2021 – May 2022 · 5 mos

Building and optimizing processes to facilitate growth of D2C brands
Worked with key stakeholders including Product, Tech, Marketing, Analytics, and Finance to achieve key business metrics like; GMV, Txns, upsell, brand retention and to reach monthly/quarterly/yearly brand GMV growth targets.
Managed brand campaigns for Myntra EORS, Tata Cliq Sale, Amazon Grocery, Mamaearth WOW sale, Wow Skin Science BOGO, Fossil (geo-targeting), to drive traffic and sales to the key accounts through impressions-model and voucher business of magicpin.
D2C Marketing campaigns for 50+ brands, for new user acquisition, retention, and sustainable business growth.
Worked on defining user flows/journeys, analyzed funnel performances - CTR and conversion %, by minimizing bottlenecks. Brainstorming of trends; actionables to drive immediate impact on KPIs.
Conducted A|B testing experiments on communication, targeting & channels for in-app promotions, ads and growth aspects.
Worked on minimizing the drop-offs in a consumer flow, by integrating remarketing.
Took out of the box multi-functional strategic initiatives, campaign execution to improve revenues and brand funnel.
To conclude it all -
I am a strategist, who believes in backing marketing with ample of data insights. Experiencing a steep learning curve and a steeper increase in DAU for my marketing campaigns at magicpin.

Account Manager - Brand Solutions | Online Brands & D2C

May 2021 – Nov 2021 · 6 mos

Driving D2C growth fashion, electronics, beauty and fintech category @magicpin. Some of the accounts I work for - boAt, Noise, Bewakoof, Myntra, Jockey India, Dhani, Coin DCX, Bombay Shaving Company, and more.

New Business SalesHindiProblem SolvingSales Target Management

My home caretaker - for stress free you

Associate - New Business Partnerships

Jul 2020 – Jan 2021 · 6 mos · Delhi, India

Cultivated a pipeline of high value prospects for long term sustainable growth & partnership.
Negotiated and closed partnership agreements with residential societies and households that align with company objectives. Prepared marketing materials and pitch decks for client meetings.
Pivoted communication strategy, addressing consumer barriers targeting the elderly within communities.

Dineout.co.in

Paid Marketing Associate | Campaign & Digital

Oct 2019 – Jun 2020 · 8 mos · Noida, Uttar Pradesh, India

Handled Paid Campaign Marketing/SMM for Pune and Chennai through budget allocation across In-App promotions, Growth Metrics and Facebook/Insta Ads - Campaign optimization.

Ogilvy

Account Management & Planning

Apr 2019 – May 2019 · 1 mo · Gurugram

Aiesec india

3 roles

Indo-France Manager (National)

Jan 2017 – Aug 2017 · 7 mos

Analysis of network growth in Global Talent product
Cluster and define entities based on Focus and analysis
Data analysis and information management for regional operations
Develop supply and demand plan based on sub-product alignment
Global Strategy and Standard Operating Procedures Implementation

Head, Global Talent for Organisations and Corporate Relations | Delhi IIT

Jan 2017 – Aug 2017 · 7 mos

Generating & providing resources for delivery efficiency & quality for 80+ clients
Sales development program manager for a team of 30+ members in the department
Driving account management & up-scaling delivery rates
International relations and partnership management with 10+ countries
Strategic research on companies information
Following up marketing campaign leads and actions monitoring sales team effectiveness and supporting identifying opportunities for each team member

Manager, Corporate Relations | Delhi IIT

Feb 2016 – Dec 2016 · 10 mos

Responsible for research, planning and execution plans for a diverse range of customer retention campaigns to deliver more number of exchanges for 20+ companies in Delhi NCR, alongside focusing on Information management, business intelligence and financial management for the corporate sector of the Local Committee.

Instalively(acquired by hike messenger)

Marketing and Brand Development

Jun 2016 – Sep 2016 · 3 mos · New Delhi Area, India

Market Research, Product Development (0-1 Journey), GTM Strategy, Competitive Benchmarking, Customer TG Strategy, Brain Storming for new marketing initiatives.