Pratik Rathod

Co-Founder

Mumbai, Maharashtra, India10 yrs 7 mos experience

Key Highlights

  • Led brand strategy for multiple fintech startups.
  • Founded and scaled three successful ventures.
  • Expert in brand building and product marketing.
Stackforce AI infers this person is a Fintech marketing expert with a strong entrepreneurial background.

Contact

Skills

Core Skills

Brand StrategyBrand BuildingFundraisingGrowth StrategiesBrand ManagementP&l ManagementRevenue GrowthCreative MarketingProduct ManagementBrand Marketing

Other Skills

Brand CommunicationContent StrategyPublic RelationsBrand ActivationProject ManagementContent DevelopmentMarket ResearchBrandingStrategic Brand PositioningUI UXIntegrated MarketingOral CommunicationCommunicationTeam BuildingOnline Advertising

About

Current Role I lead Brand, Product and Content Marketing for Angel One, while also heading the brand and product marketing charter for Fin One by Angel One. At Angel One, my focus is on building a product-first brand that scales through feature innovation, strong market narratives, and a deep understanding of investor and trader needs. At Fin One, I’m building a youth-loved finance brand from the ground up - one that’s credible, culturally relevant, and simplifies money for Gen Z. Experience Snapshot Over the last 9 years, I’ve worked across fintech, consumer tech, and internet-first businesses - across brand strategy, user acquisition, creative leadership, and P&L ownership. I’ve led brand mandates at CoinDCX, Tap Invest, and Swiggy, and built three ventures across the brand, creator, and F&B ecosystems. Entrepreneurial Background + Prarambhan Creative Works – Brand strategy and design consultancy + BigMyGig – Artist discovery and gig platform + Yaar Goa – A social cocktail and food bar in Goa These ventures sharpened my ability to move from zero-to-one, build with resourcefulness, and keep execution close to insight. Areas of Specialisation Brand strategy, product storytelling, go-to-market planning, user acquisition, growth funnels, creative systems, consumer research, and team leadership. Personal Interests The stock markets have been a long-time passion - I actively trade and study price action, technical patterns, and market structure. Beyond work, I find inspiration in design, music, and sneaker culture.

Experience

10 yrs 7 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr 7 mos
Current Experience

Angel one

AVP - Brand and Communications

Oct 2024Present · 1 yr 7 mos · India · On-site

  • Lead Product, Brand, Social & Content Marketing.
Brand BuildingBrand CommunicationContent StrategyPublic RelationsBrand ActivationBrand Strategy

Yaar

Co-Founder

Oct 2023Sep 2024 · 11 mos · Goa, India · On-site

  • Built India's First Cocktail Bar located within Zostel. Created with the vision to make cocktails affordable. Led fund raising, investor engagement, business planning, agency relations, brand strategy & marketing, content partnerships, music programming and space design.
  • Exited due to an IP Fraud conducted by the investor.
FundraisingBrand CommunicationBrand StrategyProject ManagementContent DevelopmentMarket Research+3

Tap invest (formerly leaf round)

Head of Brand Growth

Mar 2023Sep 2023 · 6 mos · Mumbai, Maharashtra, India · Hybrid

  • + Revenue Growth: Scaled revenue from ₹x Cr. to ₹y Cr. in GTV (~+1000 users, +15% conv. rate)
  • + Growth Loops: Built the Kickstarter Program & Content Engine (+30% activation, < 2 days activ. time)
  • + Sales Channel: Created a dedicated sales vertical of RMs for HNI (+40% rev., -0.5 day fundraise SLA)
  • + Automation: Set up Moengage from scratch, (+30% campaign delivery, ~+25% dormant activation)
  • + Rebranding: Led Leaf Round to Tap Invest transition, implemented across all assets and touchpoints
UI UXBrand BuildingGrowth StrategiesContent StrategyIntegrated MarketingOral Communication+2

Coindcx

Director - Brands

Dec 2021Feb 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

  • Strategy
  • + Devised the ‘Change Starts Together’ brand positioning along with the key messaging framework and brand manifesto for cohesive deployment
  • + Chalked out the brand purpose, mission and vision with the founding team
  • + Create a robust Brand Book to drive integrated and cohesive brand communications across deployment channels
  • + Developed the Values & Ways of Working Framework to set the culture code. Completed phase 1 deployment with leadership and managers through the Culture Book
  • + Led the development of the Sonic Identity of CoinDCX along with Brand Musiq
  • Projects
  • + Created LetsLearn, a crypto education initiative to drive category dialogue across employees, policy makers, banking partners, etc.
  • + Developed an high impact digital series with FrontRow, to drive category education and build the brand in the thought leadership space
  • + Spearheaded the branding strategy for Unfold 2022, India’s largest web3 event
  • Leading the brand strategy for CoinDCX Ventures & Okto, strategic web3 initiatives
  • Brand Measurement & Compliance
  • + Set up the brand measurement cadence with Kantar Research, TOMA - 17%, TA - 90%, MOUB - 35% - consistently leading within the competition
  • + Drafted the advertising guidelines & strict internal communication audits as per ASCI guidelines, to solve communication errors
CommunicationTeam BuildingBrand StrategyBrand ManagementBrand BuildingGrowth Strategies+6

Swiggy

2 roles

Senior Manager - BrandWorks

Promoted

Mar 2021Dec 2021 · 9 mos

  • Charter Head & SAM Channel Management
  • + Scale Up: Launched the BrandWorks playbook (+180 brands created, 7 member team)
  • + P&L: ~₹7.7 Cr.GMV, Managed ad budgets of ~₹~1.5 cr. / per month, spent across discounting, carousel ads, ppc ads, collections (~x orders per day, ~₹y lakhs partner ad revenue)
  • + Channel Growth: Deployed the Organic Growth Book for top 1% restaurants (+x% GMV, y% M2O)
Strategic PlanningStrategic Account DevelopmentBrand BuildingGrowth StrategiesP&L ManagementOnline Advertising+5

Manager - BrandWorks

Apr 2019Mar 2021 · 1 yr 11 mos

  • BrandWorks Manager
  • + Brand Creation: Established 50+ strategic partnerships with CAT A restaurants on the platform (Created 20+ food brands across 60+ kitchens, 4 multi brand partnerships)
  • + Growth: Drove growth through discounting strategies, pricing interventions, menu engineering, funnel optimizations (MRR: ₹1.2 Cr., EBITDA: 5.6%, M2O: 18% vs 13% platform avg.)
Revenue & Profit GrowthBrand CommunicationGrowth HackingProfit & Loss ManagementBrand BuildingOral Communication+1

Prarambhan creative works llp

Managing Partner

Jan 2016Mar 2019 · 3 yrs 2 mos · Mumbai, Maharashtra, India

  • + Worked across 50+ projects involving market research, branding, brand strategy, brand architecture, user acquisition, social media, PR, multichannel campaigns, communication design, for clients such as SBI, Nivesh.com, Future Group, Madhuban Foods, Prabin Agarwal, Gyan Peethika School, Ashok Leyland, etc.
  • + Building Scale: Started The Integrated Marketing Communications Association and The Channel Partner Program, to cater to expanding customer base extend service reach
  • + Thought Leadership: Conceptualized ‘Marketing in Action’, a training program for driving agency reach
  • + Team Leadership: Built & managed a 15-member team creative team from recruitment to mentoring
Creative MarketerBrand CommunicationIntegrated Brand MarketingGrowth HackingBrand MarketingBrand Strategy+9

Arvind lifestyle brands limited

2 roles

Area Sales Manager

Nov 2015Dec 2015 · 1 mo

  • + Responsible for P&L Management & Retail Operations for brands USPA, Ed Hardy, Flying Machine
  • + Worked with a team of 400+ junior executives spread across 150 retail outlets (all channels) across Kolkata & Bhubaneshwar
  • Achievements:
  • + Achieved a top line of Rs. 12 crores within a quarter with a 17% Q-o-Q growth.
  • + Opened 2 new stores and added 1 new franchise partner

Management Trainee

Jun 2015Oct 2015 · 4 mos

  • Brand Management: USPA & Flying Machine
  • + Assisted the brand team & BTL activation agencies in developing new store launch plans & coordinating the same for on ground execution
  • Front End Sales Assistant - Arrow, Bangalore
  • + Responsible for executing & managing the discounted sales season leading to better liquidation of stock
  • + Exceeding personal sales targets by 30%
  • Achievement: Hall of Fame Award for maximum sales ticket size

Bigmygig

Founder & Director

Oct 2015Dec 2017 · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

  • + Product Development: Conducted user research, built the PRD, and the product roadmap.
  • + Supply & Revenue: On-boarded 65,000+ artists and sold over 1,000 artist subscriptions, expanding platform reach and revenue streams.
  • + New Product Development: Innovated and launched new revenue-generating products like Artist Explore and WindChimes, diversifying service offerings.
Brand MarketingSocial Media MarketingProduct ManagementBrand BuildingP&L ManagementOral Communication+1

Education

Jamnalal Bajaj Institute of Management Studies (JBIMS)

Master of Business Administration - MBA

Jan 2013Jan 2015

University of Mumbai

Bachelors of Commerce

Jan 2009Jan 2012

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