Manish J.

CEO

Chennai, Tamil Nadu, India18 yrs experience

Highly Stable

Key Highlights

28+ years in FMCG and Consumer Goods sector.
Led financial turnaround with 24% revenue growth.
Created Great Place to Work® certified cultures.

Stackforce AI infers this person is a senior leader in the FMCG sector with expertise in business turnaround and growth strategies.

Contact

manishkjha@hotmail.com LinkedIn

Skills

Core Skills

P&l ManagementLeadershipDigital StrategyOperationsSales & MarketingCategory ManagementBrand Management

Other Skills

AdvertisingCompensationProfitabilityMarketing ManagementPeople ManagementP & LLeadership DevelopmentSales FinanceAdvertising & CommunicationResearch & Consumer InsightDigital MediaModern TradeCommunication development & evaluationMedia - Traditional, Digital & SocialLegal Compliance

About

Results-focused Senior Business Leader with 28+ years of driving growth acceleration and business turnarounds in the competitive FMCG/Consumer Goods sector. Proven ability to craft winning Go-to-Market strategies, deliver sustained profitability (P&L leadership), and inspire large teams to consistently exceed expectations. Delivered significant results including a major financial turnaround at VLCC Personal Care (24% Rev/36% EBITDA CAGR, leading to PE acquisition), built a 100+ Cr category (Facial Kits, >35% MS), scaled distribution for 5X revenue growth, and launched new businesses/categories (Airtel, CavinKare). Expertise includes strategic planning, P & L, digital transformation (SAP, process digitization), brand building, sales & distribution expansion (Urban/Rural), and creating high-performance, Great Place to Work® certified cultures. Dedicated to harnessing technology and data insights to create enduring brand value and secure long-term market leadership. Beyond the numbers, I believe in building collaborative, high-performing teams where individuals are empowered to contribute their best.

Experience

18 yrs

Total Experience

3 yrs 5 mos

Average Tenure

11 mos

Current Experience

Kryolan cosmetics (india) p. ltd

Chief Executive Officer

May 2025 – Present · 11 mos · Tamil Nadu, India · On-site

Vlcc personalcare ltd

2 roles

Chief Business Officer

Promoted

Dec 2019 – Nov 2023 · 3 yrs 11 mos · Gurgaon · On-site

Led the Beauty & Personal care business across India & SE Asia, delivering a financial turnaround.
This growth propelled the business to become the group’s primary driver, successfully scaling operations leading to a major private equity acquisition.
Key Achievements:
✔️Business Turnaround & Growth: Spearheaded a financial revival at VLCC Personal Care, delivering 24% revenue and 36% EBITDA CAGR over the last 4 years.
✔️ Strategic intervention to deliver business growth initiatives encompassing sharper brand positioning, Revamped GTM, cost focus, resulting in a significant increase in enterprise value.
✔️Technology & Process Integration: ERP upgrade implementation and digitized architecture covering Sales, supply chain, F & A, operations, demand forecasting and distributor automation.
✔️High-Performance Team Leadership: Created an engaging workplace culture, earning Great Place to Work® certification with high employee retention and productivity.

AdvertisingDigital StrategyCompensationOperationsP&L ManagementProfitability+6

Vice President-Marketing & Sales

Jul 2012 – Sep 2017 · 5 yrs 2 mos · Gurgaon · On-site

✔️ Scaling sales revenue driving 5x revenue growth,
✔️ Led category expansion, building facial skincare to a 100+ Cr category
✔️ Strengthened distribution, built direct coverage in 250,000 outlets.
✔️ Expanded business footprint into Bangladesh, Nepal, Sri Lanka, and the Middle East.

Sales FinanceAdvertising & CommunicationResearch & Consumer InsightDigital MediaModern TradeOperations+2

Cavinkare

General Marketing- Beverage

May 2010 – Jun 2011 · 1 yr 1 mo

Launch & scaling of beverage business: RTD Beverages - Fruit and Milk based drinks (Cavins)

Sales FinanceCommunication development & evaluationAdvertising & CommunicationResearch & Consumer InsightModern TradeMedia - Traditional, Digital & Social+5

Henkel india ltd

Category Manager

May 2006 – Apr 2009 · 2 yrs 11 mos · Chennai Area, India · On-site

Category Management for Laundry Care (Detergent powder & Bar)

Communication development & evaluationAdvertising & CommunicationResearch & Consumer InsightMedia - Traditional, Digital & SocialMedia PlanningOperations+3

Bharti airtel ltd

Circle Head Marketing

Jan 2005 – Jan 2006 · 1 yr · Bhubaneshwar, Odisha, India · On-site

Odisha Circle launch

Communication development & evaluationAdvertising & CommunicationResearch & Consumer InsightMedia - Traditional, Digital & SocialOperationsMarketing Research+1

Vst industries ltd

Brand Manager

Jan 2002 – Jan 2005 · 3 yrs · Hyderabad · On-site

Brand Manager for the iconic Charminar Brand

Communication development & evaluationAdvertising & CommunicationResearch & Consumer InsightMedia - Traditional, Digital & SocialMedia PlanningMarket Research+4