Oct 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• Spearheading online business of RTM
• Developing an E-com and Q-com Go-to-Market (GTM) Strategy for Zippo
• Target Market Identification: Analyze consumer segments to position them
• Collaboration / Partnership with distribution network ( TOT closure and Commercial negotiation)
• Marketing Strategy: Design impactful on-app and off-app campaigns to maximize visibility and sale

Oct 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

May 2024 – Sep 2024 · 4 mos · On-site

• Owning the category's (P&L) statement, developing, and executing strategies to maximize revenue and profitability, drive topline - secondary & primary offtake and bottom line through CODB and CM2 profitable
• Monitor and manage pricing, promotions, and discounts within the brand portfolio (WOW Skin Science, WOW Life Science, Nature Derma, and Body Cupid)
• Manage entire business operations end to end on allocated ecommerce channels
• o Achieved a 4x growth in Myntra primary offtakes in FY23 from FY22
• o Built multiple e-commerce channels from scratch including Meesho, TIRA, Jiomart, Healthkart,& Getsupp
• o Achieved 100% YOY growth in Meesho as a channel
• Strategic Planning – Cultivate and maintain strong relationships with channel partners, negotiate category margins, finalize joint business plans, and oversee category performance
• Category Management – Conduct inventory planning and forecasting, monitor DOC and SLOB performance, and manage discount performance at the sub-category level, campaign deployment based on ROAS and ROI
• Sound Knowledge of Amazon, Flipkart, Myntra, Meesho, TATA Cliq, Jiomart, TIRA and others

Nov 2021 – Apr 2024 · 2 yrs 5 mos · On-site

Sep 2021 – Nov 2021 · 2 mos

Jun 2019 – Aug 2021 · 2 yrs 2 mos

• End to end ownerships of category growth & development at sub categories level to meet P&L goals and improvement of customer experience
• Building product assortment and planning by understanding consumer insights, market trends and competition strategies
• Develop long term and short term business plan with brands and suppliers on the basis of consumer behaviour and business objectives
• Develop supply initiatives in terms of supply acquisition and retention and building supply at national, zonal and local level
• Tracking and analyzing the business performance on– sales (GMV, QTY Sold), product availability (inventory management & forecasting), product pricing, gross margin at sub categories and sku level; and sku wise traffic and conversions
• Managing brand campaign, catalog operations, merchandising operations and inbound planning like visibility plan for sub categories and sku
• Optimizing other metrics like NPS, O2S, Return rate, Product ratings, Merchant cancellation %age, SLA breach %age, Ageing and Filtrate %age
• Work in close collaboration with various stakeholders like Logistics, Legal, Catalog, Seller ops, Risk, Finance, Growth marketing, Product and Tech team

Oct 2018 – Jun 2019 · 8 mos · Gurugram, Haryana, India · On-site

• Business Development and merchant acquisition under categories like Groceries, FNV and food
• Creating and evolving category's assortment plan, check on defect rate and top selling SKU and promotional offers
• Drive demand generation in conjunction with central marketing team by partner funded discounts and promoting through our platform
• Own category financials targets ( GMV and Margins )
• Drive cross function initiatives associated with business expansion with supply side, operations, marketing and finance

Jan 2017 – Sep 2018 · 1 yr 8 mos

• Build its Hyperlocal Business (Speciality Business) in delhi from scratch
• o Business Development, Initiating partnerships with new accounts, Negotiate on commercials and TOT
• o Vendor Management, maintaining long term relationships to drive sales for channel partners/merchant
• o Category Management, Handling Hyper local categories
• o Responsible for Margins, GMV ( Gross Merchandising Value) , Fulfillment rate and Optimal Inventory
• o Responsible for SKU wise planning and forecasting in category - driving sales and margins for the category
• o Responsible for analyzing market trends, competitor analysis, customer behavior and price segmentation
• o Working closely with Operations Team for On– time delivery, Capacity planning, Expansion of areas for best customer experience
• o Involve in generating advertising income –Banner sales- Homepage, SIS – Revenue Generation
• o Involve in BTL activation to drive sales and awareness of specialty business
• o Coordinating with cross functional team
• o Handling Sales team and close working with Alliance Head for end to end city business and P&L

Aug 2015 – Jan 2017 · 1 yr 5 mos

Jan 2015 – Jun 2015 · 5 mos

• o Handling 4 branches in assigned territory, implementing of sales strategy to achieve maximum loan disbursement
• o Analyzing business potential and assisting branch manager for business development
• o Designing sales plan for adding no active client, retention of client and minimizing ghost client and defaulters, cash pulling
• o Recruiting competent CA ( credit assistant ) for our team
• o Training and Round development of CA and BM, continuously motivating them

May 2014 – Jun 2014 · 1 mo · Bhubaneshwar, Odisha, India

• To find out the customer Satisfaction in Dairy Products like milk, curd and Ice cream with compare to other leading Brand in market.

Jan 2014 – Jan 2014 · 0 mo

• 1. Shopper engagement thru LIVE demo – Visible white
• 2. Ensuring adequate availability of BIG Day promo packs within shelf and send alter as
• per Call Tree well before OSS.
• 3. On the bay/Category assisting Shopper thru CP product benefit & feature briefing.
• 4. Convert Shoppers for trail / premium products.
• 5. Positioning Colgate as a Complete Oral Care Solutions provider thru providing
• regimen solution..

Sep 2013 – Oct 2013 · 1 mo · Bhubaneshwar, Odisha, India

• To curb Mop violation.
• Regular visit of Whirlpool store.
• Maintain Display on store.
• Customer involvement.