Nov 2024 – Dec 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• AutoVRse is building advanced VR training and simulation modules for enterprises across safety, marketing and manufacturing operations.
• Driving growth at AutoVRse by building scalable systems across content, sales enablement, and marketing ops. Leading cross-functional initiatives that boost brand visibility, inbound traction, and GTM readiness.
• Leading weekly review meetings to analyze inbound and outbound lead performance and align upcoming initiatives.
• Leading internal and freelance content teams to ensure a dynamic, up-to-date web presence.
• Overseeing content rollout for white papers, case studies, and VR module videos used in sales and marketing campaigns.
• Managing collaboration with an SEO and PR agency to boost brand visibility and inbound traffic.
• Collaborating with the founder on hosting and producing podcast episodes with clients and industry leaders.
• Redesigned the company’s sales deck for stronger storytelling.
• Migrated CRM from Freshsales to Zoho; currently implementing automations to support scalable outbound campaigns.
• Launched AutoVRse’s first monthly company newsletter, targeting key prospects.

May 2022 – Feb 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• ProjectHero is construction tech members-only platform helping contractors hire construction workers, get business leads and procure material at wholesale rate.
• Heading the new initiatives,
• Led membership program and conceptualised in-person networking events for contractors.
• Developed and implemented a comprehensive communication strategy for membership sales across all funnel touch points.
• Launched worker hiring platform helping contractors hire workers across India
• Piloted bulk worker dispatch, one-click wage payments, bank account & health insurance for workers, and ratings & review platform for contractors

Feb 2022 – Jul 2025 · 3 yrs 5 mos

• Alumni engagement and community initiatives for a 6,000+ member GIM alumni network across India and globally. Driving connection, knowledge sharing, and support systems through online and offline channels.
• Conceptualized and hosted virtual expert sessions featuring alumni leaders and industry specialists to provide continuous learning for the community.
• Created and currently managing a decentralized community system with multiple WhatsApp groups, each serving targeted alumni needs, medical help & emergencies, fitness motivation and special interest communities (movies, sports, reading etc) and career-focused groups (product, marketing, finance etc)
• Supporting student bodies for conducting in-person city meets to build deeper alumni bonds and foster mentorship opportunities.

Feb 2021 – Mar 2022 · 1 yr 1 mo · Pune Division, Maharashtra, India

• 91x was India’s first part-truck-load logistics platform delivering e-commerce like shipping experience to MSMEs.
• Our pitch: With our full-service platform for online order booking and management, MSMEs get higher transparency on pricing, guaranteed doorstep pickup & delivery and visibility on shipment in real time.
• Used to take care of product, experience and finance and fundraising.
• Sold the business to logistics enterprise.

Aug 2019 – Aug 2020 · 1 yr · Bengaluru, Karnataka, India

• Bangalore-based flower company, The Flora delivers the best of cut flowers and beautifully designed bouquets to customers and businesses in form of one-time orders and/or monthly subscriptions.
• Heading the business,
• Achieved 20% m-o-m growth on revenue, breaking even in 16th month of operations to build strong PnL outlook
• Collaborated with product and marketing teams to launch seasonal offerings and campaigns
• Customer communication: gauged the market needs and pain-points while defining and improving operational SoPs
• Field operation: sourcing and inventory management, vendor management, quality and delivery protocol definition

Dec 2017 – Sep 2019 · 1 yr 9 mos · Pune Division, Maharashtra, India

• Offrd was a deal discovery platform, conceptualised with the aim to help people save money.
• It was built as side project under SF Labs.
• Our differentiation was "offers that work" and "deal discovery under 60 seconds".
• While everyone focussed on milking the visitor by showing only partial information to make affiliate revenues, offrd focused on easing that pain.

Apr 2016 – Sep 2020 · 4 yrs 5 mos · Pune Division, Maharashtra, India

• A strategic design firm enables brands and organizations to start, grow, and transform via crafting desirable, viable, and feasible solutions through cross-disciplinary problem-solving.
• Managing operations and finance,
• Grew to 14 members team comprising business analysts, experience designers, and product & service strategists and managed 20+ interns from business and design schools across 3 locations
• Client portfolio of 20+ companies across startup and enterprise lifecycle
• Launched SF Labs (under parent firm) to build and grow 4 "non-linear" revenue ventures
• Ideated and launched "deal discovery under 60 seconds" platform, offrd.me, for credit card-linked offers in 8 weeks (part of SF Labs)
• Instrumental in joint venture formation of lifestyle retail brand, TheFlora.in and managing overall transition from promoters to new management
• Advised early-stage ventures across fintech, lifestyle, FMCG, hospitality, logistics & social development sectors on :
• Product market fitment, go-to-market, and cash flow management
• Strategy definition: product & business roadmap
• Fundraise readiness: business pitch and financial projections

Jan 2015 – Feb 2016 · 1 yr 1 mo · Surat, Gujarat, India

• WowMe was a Fashion & Lifestyle Meta-Search Platform.
• As a founder, I worked on
• Conceptualising the idea of "Tinder for Fashion" for personalised shopping
• Business model generation
• Go-to-market strategy & execution
• Product management (android app)
• Category management (shoes)
• Thesis:
• In a world where customers are spoilt for choices, the shopping experience for fashion and lifestyle has to be different than shopping for groceries. Customers definitely deserved better than the endless scrolling. Wanted to build something which was more personalized and customised. The aim was to show only those products which increase the likelihood of purchase.
• Business model:
• Do not hold inventory or be a marketplace. But to aggregate and curate the best from what was already available from other marketplaces & brands, and earn via affiliate commission.
• Product:
• UI/UX: The famous Tinder UI with only one product on the screen helps in taking a call w/o thinking much
• Recommendation engine: think of Spotify doing the magic: the system will start learning the 'likes' of the customer, colour, pattern, type and so on. Also, the profiling will help show products which were liked by similar profile in other parts of the country.
• Wishlist: the right-swiped products will be saved to wishlist and whenever there was a price drop, we will notify the customer

May 2014 – Nov 2014 · 6 mos · Mumbai, Maharashtra, India

• As an NBFC, Tata Capital (part of TATA group) operates across: Commercial & Infrastructure Finance, Consumer Loans, and co-branded credit card
• As a trainee,
• designed the customer journey and advised spec & design requirement for the launch of an online application platform for "Auto Loans"

Mar 2013 – May 2013 · 2 mos · Bengaluru, Karnataka, India

• YourStory covers stories on entrepreneurs, changemakers, and India's emerging startup ecosystem.
• As a summer trainee,
• Contributed to Indian startups directory, YSProfiles
• Converted 27 potential leads into final applicants for Microsoft BizSpark 2013 competition
• Managed logistics for flagship event's Kochi city-meetup

Nov 2010 – Apr 2012 · 1 yr 5 mos · Surat, Gujarat, India

• Surat-based textiles family business into weaving saree material from yarn.
• Managed operations & finance
• Launched retail division of dyed saree fabric by forward integration

Sep 2009 – Apr 2010 · 7 mos · Gujarat, India

• A retail business (b2b and b2c) selling high-grade mangoes (Kesar, Alphanso, Langdo, and Dasheri) sourced from farms in Vapi, Gujarat.
• Did field sales in the local markets of Surat and managed the last-mile shipping for orders.