Maria Rua Aguete

CEO

London, England, United Kingdom26 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Leading authority on media and entertainment trends.
Advising top executives on industry disruption.
Sought-after keynote speaker at international events.

Stackforce AI infers this person is a Media and Entertainment expert with a focus on research and strategic consulting.

Contact

MARIA.RUAAGUETE@OMDIA.COM LinkedIn

Skills

Other Skills

TelecommunicationsMarket AnalysisNew Business DevelopmentProduct ManagementTeam ManagementProduct MarketingDigital StrategyBusiness PlanningVideoCustomer InsightCompetitive AnalysisAnalyticsForecastingSegmentationMarket Intelligence

About

Maria Rua Aguete is a leading global authority on media, entertainment, and streaming, advising top executives and boards on the future of the industry. As Head of Media & Entertainment at Omdia (Informa TechTarget), she leads one of the industry’s most influential research teams, delivering market-defining insights on TV, streaming, and technology trends across 100+ countries. Recognized as one of the UK’s Top 100 Media Leaders, Maria works closely with global media companies, platforms, and telecom operators, helping them navigate disruption, define strategy, and unlock growth. She is a sought-after keynote speaker at leading international events including IBC, NAB, MIPCOM, and Cannes, known for transforming complex data into clear, actionable insights that drive decision-making at the highest level.

Experience

26 yrs

Total Experience

5 yrs 7 mos

Average Tenure

5 yrs 11 mos

Current Experience

Omdia

3 roles

Head of Media and Entertainment

Promoted

Dec 2024 – Present · 1 yr 5 mos

Senior Research Director, Media and Entertainment, Technology Fellow

May 2020 – Dec 2024 · 4 yrs 7 mos

Leading the TV, Video and Advertising strategy, research agenda and management of the TV/Video teams at OMDIA (previously under OVUM and IHS Markit).
Current portfolio includes:
TV and Online Video, TV Media, Broadband Media, WTVIS, Consumer surveys, Devices, Channels and programming, Advertising, Cinema and movies
We provide the most comprehensive TV/VIDEO/Advertising research in the world.

Research Director, Technology Fellow, Media and Entertainment

Feb 2020 – May 2020 · 3 mos

IHS Markit Technology is now #OMDIA.
I lead the team of analysts tracking the evolution of media companies globally Consumer Research around - Vídeo, TV, Devices, Media & Usage .
Omdia is a global technology research powerhouse, established following the merger of the research division of Informa Tech (Ovum, Heavy Reading and Tractica) and the acquired IHS Markit technology research portfolio.*
We combine the expertise of over more than 400 analysts across the entire technology spectrum covering 150 markets and publish over 3,000 research reports annually, reaching over 14,000 subscribers, and covering thousands of technology, media, and telecommunications companies.
Our exhaustive intelligence and deep technology expertise allow us to uncover actionable insights that help our customers connect the dots in today’s constantly evolving technology environment and empower them to improve their businesses – today and tomorrow.

Diplomatic world institute

2 roles

Strategic Advisor

Jun 2020 – Present · 5 yrs 11 mos

"We Are All Connected"
Connecting People with the World of Business
The Diplomatic World Institute acts as an interface between culture and commerce, interlinking politics, diplomacy, finance and economics, health and cultural diplomacy.

Member Of The Board Of Advisors

Jan 2020 – Present · 6 yrs 4 mos

"We Are All Connected"
Connecting People with the World of Business
The Diplomatic World Institute acts as an interface between culture and commerce, interlinking politics, diplomacy, finance and economics, health and cultural diplomacy.

Webit.foundation

Member Of The Board Of Advisors

Feb 2020 – Dec 2024 · 4 yrs 10 mos

Ihs markit | technology

5 roles

Executive Director & Technology Fellow: Consumer, Service Providers, Media and Entertainment

Mar 2019 – Feb 2020 · 11 mos

Leading the Media, and Consumer research areas at IHS Markit Technology.
Products include: TV Media, TV and Online Video, Consumer surveys, Consumer Platforms, Operators strategies, Broadband Media.

Executive Director/ Research Director (Media and Entertainment)

Jun 2017 – Feb 2020 · 2 yrs 8 mos

Technology, Media, Telecoms
Leading TV, Video and Online media research.
Maria currently leads a team of analysts tracking the evolution of Media companies and operators around the world. The Service Providers research leverages long-standing relationships with operators in all of the 100+ markets covered by IHS Markit, resulting in the only truly comprehensive source of television and operator market intelligence available anywhere in the world.
She is responsible for leading the team’s strategic development and managing its day-to-day operations

Senior Manager/ Research Director

Promoted

Jan 2015 – Jun 2017 · 2 yrs 5 mos

Head of Television Media Intelligence.
Managing a team that tracks TV and Video metrics around the world. I was honored to received the:
Research and Analysis Excellence Award (2015) for my work covering media companies around the world.

Associate Director/ Manager (TV, Video)

Jun 2012 – Jan 2015 · 2 yrs 7 mos

Technology, Media, Telecoms

Principal Analyst, TV, Video

Mar 2012 – Jun 2012 · 3 mos

Sportspro media

Advisory board at SportsPRO

Feb 2018 – Dec 2020 · 2 yrs 10 mos · London, United Kingdom

Advisory board at SportsPRO.
Creating, developing and nurturing connections with leaders in the sport industry.

Screen digest

3 roles

Senior Analyst, Television

Jan 2006 – Mar 2012 · 6 yrs 2 mos

Media analyst for the global television industry. Business and financial data analysis, modelling and forecasting, strategic market consulting and due diligence work. With coverage of Europe and South America.