Niyati M. — Business Development Executive
I’m a storyteller at heart and a strategist by instinct. With a passion for turning emotions into insight and observation into business clarity, I write about what many hesitate to express: the human layer behind strategy. Whether it's navigating branding shifts, market decisions, or internal dilemmas, I bring perspective that blends structure with soul. My background intersects marketing, consumer behavior, and leadership thought. I believe a business isn't just a system — it’s a story. And the better we understand people, the more authentically we can lead, build, and solve. Currently exploring roles in brand strategy, business consulting, or creative direction — where intuition and intelligence are equally valued. Let’s connect if you’re building something with depth. With hands-on experience in brand positioning, omnichannel marketing, and consumer engagement, I thrive on turning complex business challenges into creative & data-driven marketing solutions. 💡 My Strengths: ✅ Brand Strategy & Positioning – Crafting compelling brand narratives that resonate with audiences ✅ Marketing Campaigns & Digital Growth – Driving engagement through performance marketing & storytelling ✅ Pharma & Healthcare Marketing – Leveraging omnichannel strategies to boost brand presence ✅ Consumer Behavior Insights – Using data-driven insights to enhance customer experience.
Stackforce AI infers this person is a strategic marketer specializing in healthcare and pharmaceutical industries.
Location: Lucknow, Uttar Pradesh, India
Experience: 8 yrs 2 mos
Skills
- Business-to-business (b2b)
- Sales Strategy
- Team Management
- Sales Management
- Marketing Strategy
- Customer Satisfaction
- New Business Development
Career Highlights
- Expert in brand strategy and storytelling.
- Proven track record in driving engagement and growth.
- Strong background in pharma and healthcare marketing.
Work Experience
Novo Nordisk
Key Account Manager (1 yr 1 mo)
AstraZeneca
Key Account Manager (7 mos)
Key Account Manager (7 mos)
Serdia Pharmaceuiticals(I) PrivateLimited.Mumbai
SCIENTIFIC BUSINESS EXECUTIVE (3 yrs 7 mos)
Allergan
Senior Strategic Account Manager (11 mos)
Eli Lilly and Company
Territory Manager (1 yr 4 mos)
The Janssen Pharmaceutical Companies of Johnson & Johnson
Key Account Manager (8 mos)
Education
M.PHARMA at BABU BANARASI DAS NORTHERN INDIA INSTITUTE OF TECHNOLOGY
MASTERS IN PHARMACY at Bbd Northern India Institute Of Technology
Bachelor of Pharmacy (B.Pharm.) at RAMESHWARAM INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Master at Babu Banarasi Das (BBD) University