S

Shiwani Agrawal

Co-Founder

Bengaluru, Karnataka, India9 yrs 3 mos experience
Highly Stable

Key Highlights

  • Expert in CRM and retention strategies.
  • Proven track record with DTC brands.
  • Hands-on experience with multiple marketing tools.
Stackforce AI infers this person is a MarTech specialist focused on CRM and customer retention strategies.

Contact

Skills

Core Skills

Customer RetentionEmail Marketing

Other Skills

KlaviyoLimeChatBitespeedZokoQuickReplySegmentationCampaign OptimizationWhatsApp MarketingMarketingMarketing Campaign ManagementD2C MarketingCustomer Segmentation StrategyRetention StrategiesAccountingEnglish

About

I specialize in CRM and retention strategy — with a focus on segmentation logic, performance attribution, and WhatsApp/email orchestration. At Klick Consulting, I manage CRM across fast-growing DTC brands, blending behavioral insights with lifecycle design. My work spans Klaviyo, WebEngage, Limechat, Bitespeed and I have tried almost 10 different tools, but it’s never about tools. It’s about the decisions that bring users back — and why they stay. On weekends, I test my experiments on my own pet care brand — where I learn what actually scales and what doesn't. Still learning. Always optimizing.

Experience

9 yrs 3 mos
Total Experience
6 yrs 11 mos
Average Tenure
2 yrs 5 mos
Current Experience

Klick consulting

CRM Strategy (D2C, Email & WhatsApp)

Dec 2023Present · 2 yrs 5 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Helping D2C brands grow through retention-first CRM strategies across Email and WhatsApp.
  • Currently managing CRM for 5+ fast-scaling brands in skincare, fashion, jewelry, and snacking. My focus is on building automated journeys, segmenting audiences, and optimizing campaign flows to drive lifetime value and repeat purchase behavior.
  • Key responsibilities:
  • Built WhatsApp flows via Bitespeed, LimeChat, Zoko, QuickReply
  • Set up Klaviyo flows: abandoned cart, post-purchase, winback, reorder
  • Executed targeted campaigns with advanced segmentation
  • Created strategy documents and audits for new brands
  • Collaborated cross-functionally with creative & performance teams
  • Tools: Klaviyo, LimeChat, Zoko, Contlo, Bitespeed, QuickReply
Customer RetentionEmail MarketingKlaviyoLimeChatBitespeedZoko+3

Patro and co

Assistant in Chartered Accountaning firm

Feb 2017Jan 2024 · 6 yrs 11 mos

Education

Biju Patnaik University of Technology, Odisha

Postgraduate Degree — MBA

Jan 2015Jan 2017

The Institute of Company Secretaries of India

Executive/Professional Programme (Semi Qualified)

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