Shiwani Agrawal — Co-Founder
I specialize in CRM and retention strategy — with a focus on segmentation logic, performance attribution, and WhatsApp/email orchestration. At Klick Consulting, I manage CRM across fast-growing DTC brands, blending behavioral insights with lifecycle design. My work spans Klaviyo, WebEngage, Limechat, Bitespeed and I have tried almost 10 different tools, but it’s never about tools. It’s about the decisions that bring users back — and why they stay. On weekends, I test my experiments on my own pet care brand — where I learn what actually scales and what doesn't. Still learning. Always optimizing.
Stackforce AI infers this person is a MarTech specialist focused on CRM and customer retention strategies.
Location: Bengaluru, Karnataka, India
Experience: 9 yrs 3 mos
Skills
- Customer Retention
- Email Marketing
Career Highlights
- Expert in CRM and retention strategies.
- Proven track record with DTC brands.
- Hands-on experience with multiple marketing tools.
Work Experience
Klick Consulting
CRM Strategy (D2C, Email & WhatsApp) (2 yrs 5 mos)
Patro and Co
Assistant in Chartered Accountaning firm (6 yrs 11 mos)
Education
Postgraduate Degree at Biju Patnaik University of Technology, Odisha
Executive/Professional Programme (Semi Qualified) at The Institute of Company Secretaries of India