Aswin K — Business Development Executive

Most companies in India still manage petty cash with a cash box, a WhatsApp message, and a hope that receipts show up before month-end. That's the problem I work on every day. I'm currently driving Sales & Partnerships at CUPI — India's first UPI-native corporate expense management platform. CUPI eliminates cash advances entirely: employees pay vendors, field expenses, and daily operational costs via UPI from a company-controlled wallet, with real-time tracking, spend limits, and automated reconciliation built in. Trusted by 10,000+ users across India and growing fast. In my first two months at CUPI, I identified the highest-potential GTM segments, built early client relationships from scratch, and started converting businesses onto the platform — with no existing playbook and no warm pipeline. That's the environment I thrive in. Before CUPI, I spent close to two years at American Express on the Corporate Cards and B2B Payments team. I worked directly with CXOs, finance heads, and procurement leaders at SME corporates generating ₹3 Cr to ₹200 Cr in annual revenue — designing customised vendor payment strategies, structuring credit frameworks, and driving ₹2–3 Cr in monthly billing volume. I closed approximately 70 corporate accounts during my tenure, maintained near-zero compliance pendencies, and ranked consistently among top performers on the team. What that taught me: finance decision-makers don't buy products. They buy certainty — that their cash is controlled, their team is accountable, and their month-end won't be a disaster. I build every sales conversation and partnership around that insight. My edge is the intersection of two things most people have separately: deep understanding of corporate payment infrastructure — cards, vendor settlements, credit, compliance, KYC — and the ability to build GTM from zero in a startup environment with no brand equity and no warm leads. That combination is rare at my experience level, and I use it deliberately. I'm passionate about B2B products that solve real operational pain — software that doesn't just look good in a demo but actually changes how businesses run day-to-day. Whether the product is in fintech, HR tech, sales tech, or any SaaS vertical where the buyer is a founder, finance head, or operations leader — that's the conversation I'm built for. If you're scaling a SaaS product and need someone who can open enterprise doors, build partnerships, and close deals with decision-makers — let's connect.

Stackforce AI infers this person is a Fintech sales expert with a strong focus on B2B solutions.

Location: Bengaluru, Karnataka, India

Experience: 2 yrs 7 mos