Manika Joshi — Performance Marketing Manager

I build brands that drive cultural relevance, consumer trust, and measurable business growth. Brand & Marketing Manager with 5+ years of experience leading integrated campaigns across FMCG, luxury, hospitality, and high-growth brands. My expertise lies in building strong brand narratives through influencer marketing, experiential campaigns, and digital storytelling, while aligning them with performance-driven marketing strategies. I specialize in creating impactful brand moments both online and offline through influencer collaborations, large scale event activations, and culturally relevant campaigns that connect brands with modern consumers. Key Results Delivered: • Managed ₹50L+ marketing budgets across digital campaigns and brand activations • Led influencer and brand campaigns delivering high engagement and strong brand recall • Executed integrated marketing campaigns for product launches, festive moments, and retail activations • Supported performance campaigns achieving ROAS improvement from 2.1x to 4.3x • Contributed to ₹1+ Cr in revenue impact through campaign-led marketing initiatives I have led campaigns and brand initiatives for Secret Temptation, Mercedes-Benz, Blinkit, Pearson (PTE), and The Lalit, combining content, influencer partnerships, events, and digital amplification to build strong brand visibility and consumer engagement. My core strengths include: Brand Strategy | Influencer Marketing | Experiential & Event Campaigns | Integrated Marketing | Social Media Strategy | Content & Storytelling | Community Building | Performance Marketing Currently pursuing an Executive MBA from Liverpool Business School (UK) to further strengthen my strategic and business leadership capabilities. If you believe strong brands are built through culture, storytelling, and meaningful consumer experiences — let’s connect.

Stackforce AI infers this person is a Marketing Specialist with expertise in brand strategy and digital marketing.

Location: Noida, Uttar Pradesh, India

Experience: 3 yrs

Skills

Brand Strategy
Digital Marketing
Influencer Marketing
Social Media Management
Marketing

Career Highlights

Managed ₹50L+ marketing budgets effectively.
Achieved ROAS improvement from 2.1x to 4.3x.
Contributed to ₹1+ Cr in revenue impact.

Work Experience

Just Charge Media

Marketing Lead (7 mos)

Assistant Marketing Manager (10 mos)

IAM Group of Companies

Manager-Social Media & Influencer Marketing (11 mos)

Mercedes-Benz India

Digital Marketing & Communication Executive (5 mos)

The Lalit Suri Hospitality Group

Marcom & Brand Executive (3 mos)

Women commission Haryana

Public Relations Intern (1 mo)

Robochamps

Marketing And Public Relations Assistant (4 mos)

Homeflic Wegrow

Marketing Associate (8 mos)

Education

Master of Business Administration - MBA at Liverpool John Moores University

Bachelors in journalism and mass communication at CHANDIGARH UNIVERSITY

Manika Joshi

Performance Marketing Manager

Noida, Uttar Pradesh, India3 yrs experience

Key Highlights

Managed ₹50L+ marketing budgets effectively.
Achieved ROAS improvement from 2.1x to 4.3x.
Contributed to ₹1+ Cr in revenue impact.

Stackforce AI infers this person is a Marketing Specialist with expertise in brand strategy and digital marketing.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingInfluencer MarketingSocial Media ManagementMarketing

Other Skills

AdvertisingAdvertising CampaignsBrand MeasurementBusiness DevelopmentCampaignsClient RelationsCommunicationCreative BriefsCreative StrategyGoogle AdsLead GenerationProblem SolvingMarketing AutomationSocial MarketingClient Services

About

Experience

3 yrs

Total Experience

9 mos

Average Tenure

Current Experience

Just charge media

2 roles

Marketing Lead

Promoted

Aug 2025 – Mar 2026 · 7 mos · On-site

Leading overall marketing strategy and execution across multiple verticals including Just Charge Media, Just Culture (culture-based travel company), and Just Creator (education & creator ecosystem)
Owning end-to-end digital marketing: brand strategy, content planning, paid media, influencer marketing, and growth initiatives
Managing and scaling Meta & Google Ads with a performance-first approach, achieving 3–5X ROAS across campaigns
Driving measurable growth in brand visibility, engagement, and lead generation through data-backed decisions
Leading cross-functional teams including designers, video editors, content strategists, and creators
Overseeing client communication, approvals, reporting, and long-term growth planning
Building systems for campaign execution, performance tracking, and team workflows to improve efficiency
Working closely with founders and stakeholders to align marketing efforts with business goals and revenue growth

AdvertisingAdvertising CampaignsBrand MeasurementBrand StrategyBusiness DevelopmentCampaigns+10

Assistant Marketing Manager

Oct 2024 – Aug 2025 · 10 mos · On-site

Played a key role in executing and scaling digital marketing campaigns across social media, paid ads, and influencer marketing
Acted as a bridge between clients and internal teams, ensuring smooth communication, quick turnarounds, and on-time delivery
Collaborated closely with designers, video editors, and content creators to bring campaign ideas to life
Supported strategy building through competitor analysis, content audits, and performance insights
Assisted in planning and managing content calendars aligned with brand goals and business objectives
Worked on Meta and Google Ads execution, monitoring performance and supporting optimization
Contributed to improving engagement, reach, and campaign efficiency through data-driven decisions

AdvertisingAdvertising CampaignsBrand MeasurementBrand StrategyCampaignsClient Relations+16

Iam group of companies

Manager-Social Media & Influencer Marketing

Oct 2023 – Sep 2024 · 11 mos · Gurugram, Haryana, India · On-site

As a Social Media and Influencer Marketing Manager, I’ve had the privilege of working with renowned brands like Pearson, Blinkit, Meat Heroes, Rainbow India,and many more. My role involved leading diverse influencer marketing campaigns, overseeing shoots, and managing end-to-end client servicing and marketing campaigns ,With hands-on experience in executing creative strategies and ensuring seamless delivery, I’ve consistently contributed to impactful brand growth and engagement.

Social MarketingSocial Media ManagementSocial Media MarketingSocial Media CommunicationsInfluencer MarketingGoogle Ads+10

Mercedes-benz india

Digital Marketing & Communication Executive

Apr 2023 – Sep 2023 · 5 mos · Chandigarh, India · On-site

As a Digital Marketing Executive at Mercedes-Benz, my role was crucial in shaping the brand's online presence. I handled all social media accounts, ensuring they reflected our brand consistently and engaged our audience effectively. Additionally, I managed influencer partnerships, collaborating with key personalities to broaden our reach. I also led advertising campaigns across digital platforms to promote Mercedes-Benz products and services. Through strategic planning and creative execution, I contributed to reinforcing Mercedes-Benz's reputation as a leader in luxury automotive excellence.

Brand StrategyCreative Problem SolvingSearch Engine Optimization (SEO)Social MediaBrand MeasurementLeadership+7

The lalit suri hospitality group

Marcom & Brand Executive

Dec 2022 – Mar 2023 · 3 mos · Chandigarh, India · On-site

As the Marcom Executive at The Lalit Chandigarh, I orchestrate collaborations with influencers to amplify our brand's reach and engagement. This includes identifying suitable influencers whose values align with our brand, managing their social media presence, and crafting compelling proposals for collaboration. Additionally, I oversee all social media accounts, ensuring consistent branding and engaging content. I am also responsible for conceptualizing and executing campaigns to promote our events, ensuring seamless coordination and alignment with our brand objectives.

Brand StrategyCreative Problem SolvingSocial MediaStrategic DevelopmentBrand MeasurementLeadership+6